Holiday Season is coming up very soon. A time full with gifts, family dinners and nights with friends. It’s also a time where you can boost your business. Dutch people share intensively about these moments and… they start early! Make a profit out of this and make sure that your brand joins the conversation. Start planning your Twitter campaigns now. Your audience and the moment are there. #OwnTheMoment

1. ! HOLIDAY SEASON
ON TWITTER
2014
@TwitterAdsNL

2. #HAPPYHOLIDAYS Holiday Season is coming up very soon. A time
full with gifts, family dinners and nights with
friends. It’s also a time where you can boost your
business. Dutch people share intensively about
these moments and… they start early! Make a
profit out of this and make sure that your brand
joins the conversation. Start planning your
Twitter campaigns now. Your audience and the
moment are there. #OwnTheMoment

3. MOMENTS SURROUND HOLIDAY SEASON
AND TWITTER USERS TWEET ABOUT ALL OF THEM
DECEMBER
5TH
BUY
GIFTS
BUY
TREE
DECORATE
HOUSE
‘SCHOEN
ZETTEN’
MEET WITH
FRIENDS
FOOD
SHOPPING
WORK
PARTY

4. DUTCH HOLIDAY SEASON CONVERSATIONS
START EARLY
1 . 4 6 M
!
M E N T I O N S
I N N OV- D E C
1 5 2 k
!
M E N T I O N S
O N X M A S
DAY
‘ S i n t e r k l a a s
i n t o c h t ’
D e c e m b e r
5 t h
160.000
120.000
80.000
Source | Casebuilder 15/11/13-01/01/14. Search terms related to: Christmas, XMAS, Sinterklaas, #Christmas, #XMAS, #Sinterklaas
31/12/13
XMAS
40.000
15/11/13 05/12/13 25/12/13
N Y E

5. BE PART OF THE BUILD-UP TO THE HOLIDAYS
PEOPLE TALK ABOUT THE
HOLIDAYS IN NOVEMBER
THERE WERE 453K
SINTERKLAAS & CHRISTMAS
MENTIONS IN NOVEMBER.
!
Source | Casebuilder, Oct 14. Search terms related to: Christmas, XMAS, Sinterklaas, #Christmas, #XMAS, #Sinterklaas

6. TWITTER NL USERS AND CHRISTMAS SHOPPING
82% 74%
say “I have made a
purchase based on a
Tweet or Trend on
Twitter”
say “I’m all about
deals when it comes
to Christmas
shopping”
39%
say “I tend to buy
more premium
products during
Christmas”
Source: GlobalWebIndex, Wave 11-11 Question: Thinking about shopping for Christmas, how much do you agree or disagree with the following statements?

7. THE SINTERKLAAS SHOPPING CONVERSATION
140.000
105.000
70.000
35.000
5 3 7 K
M E N T I O N S
B E T W E E N
NOV 1 s t
A N D
D E C 5 t h
01/11/13 15/11/13 05/12/13
Source | Casebuiler 01/11/13-06/12/13. Search terms: keywords related to Shopping, Cadeaus AND #Sinterklaas
LAST MINUTE
Two days before
‘Sinterklaasavond’ people
massively talk about
shopping & gift related
topics
ARRIVAL OF
SINTERKLAAS
Conversation kicks off after
the arrival of Sinterklaas.

8. THE CHRISTMAS SHOPPING CONVERSATION
300.000
225.000
150.000
75.000
1 . 2 3 M
!
M E N T I O N S
B E T W E E N 1
NOV A N D
2 6 D E C
01/11/13 03/12/13
WEEKEND SHOPPING
Shopping conversations
peak during the weekends in
the build up to Christmas
LAST MINUTE
The peak day for Christmas
Shopping mentions last year
was Monday December 23rd
25/12/13
Source | Casebuiler 01/11/13-27/12/13. Search terms: keywords related to Kerstshoppen, Kerstboodschappen, Christmas Shopping, Christmas Shop, XMAS Shopping, Shopping

9. PEOPLE ARE TALKING
ABOUT WHAT TO EAT
FOOD MADE UP 38% OF ALL
CHRISTMAS RELATED
CONVERSATION IN DECEMBER
Source | Crimson Hexagon, Holiday Conversation in The Netherlands 2014

10. #PEOPLE NewYear’s ARE TALKING ABOUT
PEAK TIME 31 DEC 12 - 1 AM CET
6 5 5 K
!
M E N T I O N S
B E T W E E N
2 7 D E C - 2 JAN
Source | Casebuilder, Holiday Conversation in the Netherlands, 2014. Search: keywords related to #NYE, #Gelukkignieuwjaar, #Champagne e.a.

11. PLANNING AHEAD
FOR THE HOLIDAYS
MAKING THE MOST OUT OF
HOLIDAY MOMENTS

12. NEXT STEPS
TIPS TO PLAN DURING HOLIDAY SEASON
1
2
3
PLAN YOUR MOMENTS
CREATE REVELANT CONTENT
PROMOTE TO RIGHT AUDIENCE
4 OPTIMIZE CAMPAIGNS

13. #HappyHolidays
@TwitterAdsNL