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Reinstein: Rio + 20 "Harnessing the Power of Social Media Advocacy"
1. “Harnessing the Power of Social Media Advocacy”
United Nations Rio + 20 People’s Summit
Rio de Janeiro, Brazil
June 15, 2012
LINDA REINSTEIN
Asbestos Disease Awareness Organization (ADAO)
President/CEO and Co-Founder
linda@adao.us
5. Asbestos is a human carcinogen and there is
no safe level of exposure
Linda@adao.us
6. Building a Culture of Prevention
XIX World Congress on Safety and Health at Work
The International Social Security
Association reported, the “cost-
benefit potential for investments
in prevention may be as strong as
1:2.2, and even higher in some cases.
Linda@adao.us
8. Top Five Producers
(Metric Tons)
Russia 1,000,000
China 400,000
Brazil 270,000
Kazakhstan 210,000
Canada 100,000
9. Top Five Users
(Metric Tons)
China 613,760
India 426,363
Russia 263,037
Brazil 139,153
Indonesia 111,848
10. Exporting an Epidemic
“A global network of lobby groups has spent nearly $100
million since the mid-1980s to preserve the market for
asbestos, a carcinogen now banned or restricted in 52
countries. Scientists say asbestos may cause up to 10 million
deaths by 2030, with a mounting toll in the developing world.”
Linda@adao.us