All tech consumers love to receive info on new products and discount offers, as they yearn to own the latest & greatest. But all consumers are not equal. Marketers must go beyond reaching consumers who merely click on offers and product news and engage with those who are able and likely to buy. See more of the study here: https://www.slideshare.net/LImarketingsolutions/linked-in-ceresearchslideshare

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Consumer Tech
Shopping Goes Social
All tech consumers love to receive info on new products and discount offers, as they yearn to own the latest
& greatest. But all consumers are not equal. Marketers must go beyond reaching consumers who merely
click on offers and product news and engage with those who are able and likely to buy.
Social networks influence consumer tech purchases.
When evaluating consumer tech purchases...
of social media users turn to of LinkedIn members would of LinkedIn members would
social networks to learn use a social network to find listen to colleagues’ purchase
81% 56% 93%
about products1 product info recommendations
Not all tech consumers are equal. LinkedIn members...
HAVE MORE BUYING POWER OWN MORE DEVICES
In 2012, LinkedIn members were twice as likely to have Ownership: LinkedIn Member vs. General Population2
spent $1K or more on consumer tech products.
94% 88%
LinkedIn Members General Population
61% 62%
46%
22%
Smart-
Laptop Tablet
53% spent over $1K phone
27% spent over $1K 2
TRUST PRODUCT INFO ARE MORE LIKELY TO PURCHASE
Social network trusted most for each source of tech
product information
9 in 10 LinkedIn members who shopped for tech products
Experts LinkedIn Facebook Twitter
ended up purchasing
74% 18% 8%
Brands
LinkedIn General
56% 34% 9% 88% 80%
Members Population
Peers
50% 43% 7%
88% of LinkedIn members purchased at least one tech
product in the past year vs. 80% of the general population2
Among LinkedIn members who would use social networks for this info.
Engage the consumer tech buyer on LinkedIn. Visit marketing.linkedin.com/contact for more info.
Unless otherwise indicated, data is from a December 2012 survey of 520 LinkedIn members in the U.S.
1
CEA, How Social Media Influences Purchase Decisions of Consumer Electronics and Accessories, February 2012
2
CEA, 14th Annual Consumer Electronics Ownership & Market Potential Study, April 2012