1. Klöckner & Co AG
1st Klöckner & Co
Analysts‘ and Investors‘ Meeting
Switzerland, September 19, 2007
Ueli Hartmann, CEO Switzerland

2. 2
Introduction
 Facts & Key Figures
 Activities & Markets
 Locations
 Additional Division
 Structure & Organisation
 Business Key Drivers
 Potentials & Outlook

3. 3
Overview Multi Metal Distribution
 Debrunner was founded in 1756
 Since 1992 part of Klöckner Group
 Sales in 2006 €812 million
 Employees 1,870
 Market position steel & metal 35 to 40% (No 1)
reinforcement 35% (No 1)
technical products >20% (No 1-3)
 30 locations (outlets) throughout Switzerland
 Serving construction industry (65%), public services (10%), manufacturing (25%)
 Substantial contributor to Klöckner & Co‘s total result

4. 4
Multi Metal Distribution
Sales in %
in €
290 36%
140 17%
260 31%
Steel & Metal
Reinforcement Steel and Specialities
Technical Products

5. 5
Activities
1 ALU, Stainless 17 Kto
24 Standard Steel Distribution 200 Kto
1 Value Added Service
1 Classical Service Centre 120 Kto
Steel & Metal
"Debrunner Acifer" Depots
Central Warehouse
KFS Steel Service Centre
MSM Metal Service

6. 6
Activities
2 Variety of Products 1 Kto
8 Cutting, Bending 40 Kto
Reinforcement Steel and Specialities
8 Bending Workshops 160 KtoReinforcement Bars
Reinforcement Mesh
Reinforcement Specialities

7. 7
Activities
Technical Products
Water distribution, Sanitary, Plumbing,
Heating Systems, Wastewater Disposal
Screws, Bolts, Tools and Machines

8. 8
Locations

9. 9
Additional Division KVT
Fastening-Solutions
Sealing Technology
Koenig Expander
Trading Activity
Distribution of "Premium Brands"
Germany
Switzerland
Austria
Poland
Czech Republic
PEM
Textron
Black&Decker
Emhard
Huntsmans
General manufacturing industryAutomotive / Hydraulic
Production in Switzerland
Worldwide sales through specialised
distributors

10. 10
Structure & Organisation
Steel & Metal
Reinforcement
Steel and Specialities
Technical Products Fastening-Solutions
Debrunner Koenig Group
DA Region East DA Region Center DA Region West
Klöckner & Co
Minority Shareholders
Sales KFS
Sales MSM

11. 11
Key Business Drivers
 In the region, for the region, know your customer
 Availability, possibility to collect from a local depot
 Sourcing (steel), as part of a global organisation (Klöckner & Co)
 People; 75% home growns (apprentices)
 Culture of: constant innovation
constant improvement (service and results)
looking for growth in a saturated market

12. 12
Potentials & Outlook
 Markets complete the network of outlets in areas with
insufficient presence
 Products exploit potential; gain additional market share in
technical products
 Services enhance service elements such as cutting, surface
treatment, preassembly, etc.
 Multi channel sales traditional sales force necessary, further increase
segment Profishop and B2B
 Logistics concentrate stocks and optimise rotation (cash to
cash cycle) (availability generates margins, ties capital)
 Mentality from Swiss precision to «there are different ways»

13. 13
Next Steps
Sennwald
Service Centre
Trip
Geographical Map Depot St. Gallen
Mr. Cramer
Mr. Schreier
Mr. Kronenberg
Mr. Dudli
From coils to
intermediate

14. 14
Our symbol
the ears
attentive to customer needs
the eyes
looking forward to new developments
the nose
sniffing out opportunities
to improve performance
the ball
symbolic of our role to fetch
and carry for our customers
the legs
always moving fast to keep up with
the demands of the customers

15. 15
Disclaimer
This presentation contains forward-looking statements. These statements use words like "believes,
"assumes," "expects" or similar formulations. Various known and unknown risks, uncertainties and
other factors could lead to material differences between the actual future results, financial situation,
development or performance of our company and those either expressed or implied by these
statements. These factors include, among other things:
 Downturns in the business cycle of the industries in which we compete;
 Increases in the prices of our raw materials, especially if we are unable to pass these costs
along to customers;
 Fluctuation in international currency exchange rates as well as changes in the general
economic climate
and other factors identified in this presentation.
In view of these uncertainties, we caution you not to place undue reliance on these forward-looking
statements. We assume no liability whatsoever to update these forward-looking statements or to
conform them to future events or developments.