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Company Presentation voestalpine Edelstahl GmbH 2013/14


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Company Presentation voestalpine Edelstahl GmbH 2013/14

  1. 1. voestalpine Edelstahl GmbH | | voestalpine Edelstahl GmbH Company Presentation voestalpine Edelstahl GmbH, 2013/14
  2. 2. voestalpine Edelstahl GmbH | | voestalpine Edelstahl at a glance  Worldwide leading special steel company with a focus on technologically demanding product segments  Global market leader in tool steel and worldwide leading positions in high-speed steel, valve steel and other special steels  Seven production sites in Europe, North- and Latin America as well as roughly 70 distribution sites on all continents  More than 100,000 customers throughout the world; key customers include the automotive, power generation, oil and gas exploration, machinery construction, consumer goods, aircraft and other selected industry sectors 07/10/13 Company Presentation 2013/142
  3. 3. voestalpine Edelstahl GmbH | |07/10/13 Company Presentation 2013/143  Tool steel  High-speed steel  Valve steel  Special engineering steel  Powder metallurgical steels  Special steel grades  Nickel-based alloys  Titanium alloys Global sales and distribution network including additional services on site (heat treatment, machining, coating etc.) (in all product categories) Clearly defined core business
  4. 4. voestalpine Edelstahl GmbH | | Global presence in all industrialized zones 07/10/13 Company Presentation 2013/144  Production sites in Austria (Kapfenberg, Mürzzuschlag, Bruckbach), Sweden (Hagfors), Germany (Wetzlar), USA (South Boston/Virginia), Brazil (Sumaré)  Wholly owned sales subsidiaries in 50 countries at roughly 70 sites
  5. 5. voestalpine Edelstahl GmbH | | Enhanced customer orientation and customization  A strict orientation to customer requirements (customer intimacy) is traditionally of utmost priority in the Group’s values  Buying decisions of customers are driven by availability of material, tailored services and technical expertise  The Group’s global sales and distribution network is unique in the special steel sector and a cornerstone for market leadership CUSTOMER INTIMACY Customer Responsive PRODUCT LEADERSHIP Product Differentiation OPERATIONAL EXCELLENCE Operational Competence On par with the best One step ahead of the best 07/10/13 Company Presentation 2013/145
  6. 6. voestalpine Edelstahl GmbH | | voestalpine Edelstahl in key figures Financial figures 2012/13 in m€ Operating figures 2012/13 Net sales 2,748 EBITDA 369 EBIT 249 Profit before tax 217 Employees 12,001 Production and distribution sites ~80 Customers ~100,000 Sales volume (in t) ~700,000 Net sales, EBIT in m€ 2011/2012 2012/2013 Employees 11,524 12,001 07/10/13 Company Presentation 2013/146 2,945 2,748 313 249 2011/2012 2012/2013
  7. 7. voestalpine Edelstahl GmbH | | voestalpine Edelstahl in key figures Sales by region Sales by customer industry Automotive 26% Machinery construction 21% Power generation 15% Consumer goods 12% Aircraft 9% Construction 4% Other 13% European Union 56% N/S America 23% Asia 13% Other Europe 5% Africa 1% Australia 2% 07/10/13 Company Presentation 2013/147
  8. 8. voestalpine Edelstahl GmbH | | Historic milestones 1991 Austrian Böhler Group and Swedish Uddeholm Group merge to form the Böhler-Uddeholm Group (the beginnings of both companies date back to 1446 and 1668 respectively); Böhler-Uddeholm is fully owned by ÖIAG (Republic of Austria) 1995 Initial public offering on the Vienna Stock Exchange, majority privatization in the following year 2003 The Republic of Austria sells the remaining stake and makes Böhler-Uddeholm a fully privatized company 2007 Austrian-based voestalpine AG acquires a majority stake in Böhler-Uddeholm and fully integrates the Company in the consecutive year (Böhler-Uddeholm forms the Special Steel Division of voestalpine Group) 2011 Holding company Böhler-Uddeholm AG changes legal form and name to voestalpine Edelstahl GmbH 07/10/13 Company Presentation 2013/148
  9. 9. voestalpine Edelstahl GmbH | | State-of-the-art in production  Electric arc furnaces and secondary metallurgical equipment focused on demanding special steel grades  Remelting units (ESR/VAR) and furnaces for vacuum induction melting (VIM) further optimize metallurgical characteristics of end products  Rolling mills allowing for high precision and flexibility  Most modern forging machines (open-die, closed-die and rotary forging)  Powder metallurgic plant in Austria Fully integrated special steel producer providing state-of-the-art multi-line rolling mills and the largest rotary forging press and screw press worldwide 07/10/13 Company Presentation 2013/149
  10. 10. voestalpine Edelstahl GmbH | | Unique service network for special steels  Approximately 70 distribution and service sites across all industrialized regions; roughly 40% of total staff is employed in sales  Global number 1 in service centers focused on tool making  Technical advice and customer service on site support customer focus  Approximately 1,000 high performance saws precisely cut material according to customer specifications  “Ordered today – delivered tomorrow” granted for standard products 07/10/13 Company Presentation 2013/1410 In the special steel sector no other competitor can provide a comparable sales and distribution network incl. stocking, machining, heat treatment and – since recently – coating
  11. 11. voestalpine Edelstahl GmbH | | Specific customer structure  Main focus on the automotive, power generation, oil & gas exploration, machinery construction, consumer goods and aircraft industries  Roughly 100,000 customers across the globe in dedicated niches  Not dependent from single large customers, the largest customer accounts for approximately 3% of total sales  No volume business, average dispatch size is about 70 kg 77% 12% 7% 3% 1% > 7,000 € > 25,000 € > 100,000 € > 500,000 € > 1,000,000 € Number of customersSales per customer 07/10/13 Company Presentation 2013/14 Sales/Customer 11 voestalpine Edelstahl is focused on medium-sized customers as well as large industrial end-users
  12. 12. voestalpine Edelstahl GmbH | | Long-term growth triggerd by megatrends Megatrend/ Industry sector Current contribution to total sales Mid-term trend Long-term trend Mobility/Auto Tool and component building ~26%   Mobility/Aircraft Structural parts, aero engine discs ~9%   Power generation Thermal power plants, wind energy, oil & gas exploration ~15%   Consumer goods Electronics, household appliances, packaging ~12%   Machinery construction Cutting tools, heavy gear boxes, tooling ~21%   07/10/13 Company Presentation 2013/1412 voestalpine Edelstahl has a strong exposure to fast growing industry sectors and is poised to benefit from future trends
  13. 13. voestalpine Edelstahl GmbH | | Well positioned by unique brands  voestalpine Edelstahl possesses globally leading brands with a long-standing tradition in the special steel sector (multi-brand strategy)  Each brand represents an individual performance profile in the market enjoying strong brand loyalty  These brands clearly differentiate the Group from its competitors  Optimizing and developing its brands constitutes a major element in the Company’s values 07/10/13 Company Presentation 2013/1413
  14. 14. voestalpine Edelstahl GmbH | | R&D secures innovation lead  Directed development of products and processes forms the basis of innovation and competitiveness  New steel grades and alloys as well as process simulation for metal forming and process technology are the main focus in R&D  Fundamental research is carried out in close cooperation with universities and research centers Expenditure for 2012/13 in m€ ~23 Number of researchers ~105 Number of registered patents and patent applications ~1,028 R&D expenditure in m€ 07/10/13 Company Presentation 2013/14 R&D in figures 14 2011/2012 2012/2013 22 23
  15. 15. voestalpine Edelstahl GmbH | | Shared values built on five principles 1. We focus on the needs of our customers 2. We are empowered professionals 3. We do what we say 4. We are committed for the long term 5. We develop the talents of our employees 07/10/13 Company Presentation 2013/1415
  16. 16. voestalpine Edelstahl GmbH | | Clear differentiation from competition  Fully integrated manufacturer of special steels providing production, distribution and services from a single source  Diversified customer base by industry and region, more than 100,000 customers across the globe, not dependent from single large customers  Comprehensive sales and service network secures global operations and local ties to customers  Market leader in selected and technologically demanding product segments, no mass steel producer  Well-established brands with proven track record generate strong brand loyalty 07/10/13 Company Presentation 2013/1416
  17. 17. voestalpine Edelstahl GmbH | | Group-wide certified quality management  All production companies are certified according to ISO 9001 quality management system  Additional quality systems respond to specific quality standards of individual customers or industries (e.g. automotive, aircraft etc.)  Each Group company (production and sales) is staffed with a quality manager 07/10/13 Company Presentation 2013/1417
  18. 18. voestalpine Edelstahl GmbH | | Continous improvement program (CIP)  voestalpine Edelstahl employs an established and successful Continuous Improvement Program (CIP) in all major Group companies  In addition to running projects employees proposed roughly 15,000 new ideas for improvement in the past business year. These suggestions were assessed by expert teams  Proposals for improvements are submitted in four categories: “Quality“, „Safety at work and health”, “Environmental protection”, and „Cost reduction“  Each year the best submissions are rewarded  CIP significantly contributes to sustainable cost reduction, and helps to secure the Company‘s competitiveness 07/10/13 Company Presentation 2013/1418
  19. 19. voestalpine Edelstahl GmbH | | Close attention to environmental protection  Certified environmental management systems according to ISO 14001 are implemented in all major Group companies  The holding company coordinates strategic focal points in environmental matters and sustainability; observes national, European and global trends (e.g. emissions trading)  The production companies continuously adjust plants and machinery to technical standards and national legislation, keep contact to local authorities and neighbors and implement measures to protect the environment  Environmental responsible managers of all production companies operate in a networked system  Group-wide program improves sustained energy efficiency 07/10/13 Company Presentation 2013/1419
  20. 20. voestalpine Edelstahl GmbH | | Motivated employees make the difference  Worldwide about 12,000 employees in 50 countries on every continent  Close collaboration within the workforce across the Group is the guarantee for customer satisfaction  Group-wide employee survey provides valuations of job satisfaction and allows directed measures in learning and training  Employees with expertise and individual responsibility are prerequisites to meet customer’s needs and distinguish the Group from its competition Europe (exkl. Austria) 38% Austria 28% S-America 16% Asia 11% N-America 4% Other 3% 07/10/13 Company Presentation 2013/1420 Workforce by region