B2M, Visibility and Growth for Niche Consultancies (c) All rights reserved.

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B2M, Growth and Visibility for Niche Consultancies will explore media strategy as it relates to visibility for owner operated small businesses and independent, highly specialized consultants. It is …

B2M, Growth and Visibility for Niche Consultancies will explore media strategy as it relates to visibility for owner operated small businesses and independent, highly specialized consultants. It is the second in the Zintro Webinar Series: Marketing Tips for Independent Consultants and Small Consultancies.

B2M will be introduced; a concept that will support small consultancies in better understanding essential steps for visibility as it relates to media and growth will be introduced. Topics will include content, social media, small business resources and media habits that support visibility. Estimated 40 minute presentation followed by a Zintro moderated Q&A.

For more on Kissing Lions Public Relations please visit: http://goo.gl/E15WnM. For more information about the online PR workshop with ongoing enrollment, PR in the Happiness Economy, please visit: http://goo.gl/ESIQC9. Special thanks to Stuart Lewtan and Bhairavi Mehta.

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  • 1. b2💡m Growth andVisibility for Niche Consultancies (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans 1
  • 2. (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans b2💡m 2 • Differentiate b2b, b2c and b2m! • Position your brand to be an influencer to target media outlets! • Why is it important? To engage and determine target influencers
  • 3. ! Poll question: Is public relations too expensive? (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans 3
  • 4. (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans 4 Content. • Efficient! • Stylish! • Demonstrate your knowledge
  • 5. ! View video online here: http://goo.gl/nzvBUk (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans 5
  • 6. (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans 6 Free virtual real estate is an invaluable resource. • Fill out social media profiles! • Tell your brand story to media! • Include quality content and video
  • 7. Utilize visible, relevant news for your brand. (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans 7
  • 8. Share your news in relevant groups. (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans 8
  • 9. Utilize free resources to post articles. (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans 9
  • 10. (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans 10 Utilize free business profiles.
  • 11. ! Poll question: ! Are you actively pursuing relationships with media outlets or journalists? (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans 11
  • 12. (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans Know your top 20. 💡 12 • Identify the top 20 most important media outlets to your brand! • Online commentary for relevant topics! • Engage outlets seeking contributors
  • 13. #Top20 (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans 💡 13 • Magazines! • Blogs! • Influencers! • Specialized Groups • Clubs! • Radio! • Television! • Pod cast
  • 14. Poll answers. (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans 14
  • 15. start-ups productstech consultants news (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans services 6 15 Where it is told matters. Every brand has a story to tell.
  • 16. (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans 12 It’s not enough to reach out to the same group of clients. Reaching new media streams means telling your story to new influencers interested in your brand, campaign, event or services. What’s your story? 4 3 16
  • 17. (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans 💡 17 Utilize quiet season to build an annual calendar of target online and offline events to make your brand more appealing to media influencers. Off season media strategy • Prioritize ! • Take action! • Set goals! • Remember to use your resources
  • 18. If you don’t know where to begin then hire someone to help. (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans 18
  • 19. If you don’t know where to begin then hire someone to help. (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans 19 ! View more information about logo designer: http://goo.gl/qeUuav.
  • 20. (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans 20 Publish articles for your brand because no one knows your story better than you. The times have changed. Producing articles about your brand, services and related topics is a great way to build media muscles and increase visibility. *The article to the left, produced by Panera Bread, to date has 192 reads.
  • 21. (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans 21 SmartShoot LinkedIn Learning Center eLance Wikipedia Resources. 💡 SoHelpfulKre-a-tive Monkey
  • 22. (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans 22 Promotional rate for PR for the Happiness Economy. ! Please confirm enrollment here: http://goo.gl/ESIQC9. Special offer for guests of B2M, Growth and Visibility for Niche Consultancies.
  • 23. (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans 💡 23 ! Media strategy & outreach Video/photo content New media & social media strategy Event launches The KLPR team can help you with:
  • 24. (c) All rights reserved. | KissingLions.com T: @Kahshanna | I: @KissingLions | P: KissingLionsPR | L: /KahshannaEvans 24 KissingLions.com/news KissingLions.com/bio b2💡m Growth andVisibility for Niche Consultancies PR@KissingLions.com (646) 580-6076