This is a Power Point presentation I gave to the Garner Chamber of Commerce explaining what social media vehicles are out there and how Agri Supply uses them.

1. The Past…Present… and Future

2. Began in 1962 by A. W. Partlo in Garner , NC

Our catalog began in 1989

One Annual Issue

25,000 copies

Our first website went live in 1996. It was only

informational.

3. “Agri Supply’s goal is to provide quality

merchandise at the most reasonable price, to
give our customers the best service possible
and to treat all customers fairly.”

4. Today we have 7 stores carrying 26,000+ items

for farm, shop, and home.
Garner, NC - 1962

 Greenville, NC - 1978
 Tifton, GA - 1980
 Florence, SC - 1985
 Lumberton, NC - 1986
 Statesboro, GA - 2000

5. Today our Catalog is

bigger and better than ever!
12 issues a year

 4.2 million catalogs sent in
2007 and growing
 Our mail center currently
encompasses 30,000 SF of
warehouse space in Micro,
NC with additional 30,000
SF of warehouse space
nearly complete.

6. Agri Supply also has a wholesale division that

sells farm equipment parts and implements for
resale.
We are a true multi-channel marketer

headquartered in Garner for 46 years.

7. Our new website was launched in December of 2007

 21,700+ items online
 Email newsletter

8. Agri Supply is embracing technology to serve

our customer in better in new, fast and exciting
ways.
This year we have begun to use various types

of Web 2.0 social networking media to get our
message out.
Message Boards

YouTube

Twitter

Blogs and RSS Feeds


9. Some of these technologies we are already

using , some will come within the next year.
Message Boards

We have encouraged our managers to get involved

with message boards that have interests that are
aligned with our product lines.

10. YouTube

An online social network to load videos.

How we use it in business marketing

To drive traffic to our website

To educate our customers on our products and basic

DIY projects.

12. Twitter

Twitter is a social network that is web based and can be

transferred to your cell phone
 There are also programs to help monitor those you follow
and that follow you.
Twitter is basically on the fly blogging in 140

characters or less
How we use it in business marketing

Let them know about a new product or service

An Limited Time Offer

New email newsletter has gone out or post to a how-to

Portable Help Desk

Be an information source for our customers interests.


14. Blogs and RSS Feeds

Blogs= Web Log shortened becomes Blog

RSS Feed = Really Simple Syndication

RSS Readers – Google, Yahoo, & many others

How we use it in business marketing

In business, blogs work in much the same way as

email newsletters
Reading blogs helps you keep up with industry

trends and the pulse of your customer base.

15. We have gone down this path for one reason:

TO PUT OUR CUSTOMER FIRST
