This report will identify global media trends, culture shifts and new technologies for an ever-changing society from a millennials perspective. At the intersection of trends research and business strategy, this will help marketers develop innovative brand campaigns and celebrate a culture designed for unique people, products and experiences.

1. EXECUTIVE SUMMARY

2. MISSION STATEMENT
Intecoo is a crea,ve consultancy assembled to service non-profits, startup companies
and entrepreneurs. At the intersec,on of trends research and business strategy, we
help our clients develop innova,ve brand campaigns. Our model of cross-cultural
collabora,on equally leverages and celebrates a lifestyle designed for unique people,
products, and experiences.

3. MISSION STATEMENT
Intecoo is a crea,ve consultancy assembled to service non-profits, startup companies
and entrepreneurs. At the intersec,on of trends research and business strategy, we
help our clients develop innova,ve brand campaigns. Our model of cross-cultural
collabora,on equally leverages and celebrates a lifestyle designed for unique people,
products, and experiences.

5. OVERVIEW:
We’re about to see a surge in “autonomous
devices” that are aware of their environment,
their state and incoming data that have the ability
to learn and make decisions on their own.
10. AGE OF AUTONOMY
DRIVERS:
Driverless Cars
Advanced Technology
Robo,cs
Internet of Things

6. OVERVIEW:
What happens when things don’t necessarily go
according to plan? Brands are finding ways to
capitalize on unfavorable turn of events and
turning them into marke,ng gems of humor.
9. LEMONS TO LEMONADE
DRIVERS:
Transparency
Proudly Imperfect
Content Marke,ng
Being Authen,c

7. OVERVIEW:
Brands are being mindful and crea,vely finding
ways to ensure equal opportuni,es for all,
regardless of background, civic, social, economic
ac,vi,es. Enabling full and ac,ve par,cipa,on.
8. SOCIAL INCLUSION
DRIVERS:
Social Entrepreneurship
Millennial Mindset
Proudly Imperfect
Push for Equality

8. OVERVIEW:
Teams with innova,ve solu,ons to make the
world a beSer place. Millennials becoming the
largest segment of the U.S. labor market and they
are pushing back on “business as usual.”
7. DO GOODERS
DRIVERS:
Civic Innova,on
Social Entrepreneurship
Millennial Mindset
Social Connec,vity

9. OVERVIEW:
Consumers share more informa,on than ever and
believe it increases their influence on society. Two
thirds of smartphone owners say they share
regularly and have an audience for their content.
6. NETIZEN JOURNALISM
DRIVERS:
Social Media
Distrust in Mainstream Media
Sharing Experiences
Mobile Devices
VIDEO

10. OVERVIEW:
In a marketplace with so many op,ons for every
product and service, its important for brands to
build strong connec,ons with customers and
create a loyal rela,onship.
5. CULTIVATING COMMUNITIES
DRIVERS:
Cultural Hubs
Suppor,ng Local
Collabora,ve Marketplaces
Sharing Economy

11. OVERVIEW:
Ad blocking poses a major threat to digital media
companies that depend on adver,sing for
revenue. Companies could lose out on as much as
9.7 billion across digital ad formats this year.
4. ADBLOCKALYPSE
DRIVERS:
Consumer Response
Apple IOS Update
Digital Fa,gue
Adver,sing Overload

12. OVERVIEW:
Na,ve Adver,sing is paid content. Ar,cles,
infographics, videos, you name it - if a content
producer can make it, corpora,ons can buy it
and publishing pla]orms can promote it.
3. NATIVE ADVERTISING
DRIVERS:
Ad Blockers
Sharing Economy
Social Media
Content Is King

13. OVERVIEW:
As tech companies begin to connect the dots
between the smart home and office, mobile devices,
these always listening assistance will soon be able to
analyze and deliver concrete informa,on.
2. ARTIFICIAL INTELLIGENCE
DRIVERS:
Advanced Technology
Internet of Things
Big Data
Mobile Devices

14. OVERVIEW:
Instead of IMAX, its YOU-MAX. Imagine an
immersive screen of content wherever you look
and character that are not only aware you’re
there, but react to your “physical presence.
1. VIRTUAL REALITY REVOLUTION
DRIVERS:
Advanced Technology
Immersive Experiences
Oculus Rib
Google Cardboard

15. 1. VIRTUAL REALITY REVOLUTION
2. ARTIFICIAL INTELLIGENCE
3. NATIVE ADVERTISING
4. ADBLOCKALYPSE
5. CULTIVATING COMMUNITIES
6. NETIZEN JOURNALISM
7. DO GOODERS
8. SOCIAL INCLUSION
9. LEMONS TO LEMONDADE
10. AGE OF AUTONOMY

16. Let’s Work Together!
Kerry Abner
kerry@intecoogroup.com
www.intecoogroup.com