8.Tell the story 1.Define the problem 2.Assemble some evidence 3.Construct the alternatives 4.Select the criteria 5.Project the outcomes 6.Confront the tradeoffs 7.Decide! Policy Analysis Eight-Step Path
Background MARTA ---The Metropolitan Atlanta Rapid Transit Authority
the 9th largest transit system in the nation.
include Clayton County C-TRAN, Cobb Commuity Transit, the GRTA Xpress system, Gwinnett County Transit, and a number of local circulator systems
38 rail stations,609 buses and 15 small buses ,48 miles of tracks.
Decision! Average time-series data to develop trends by such techniques as proportionate change Basic averaging-ratio method with exponential smoothing or move to nonlinear regression Extrapolative and causal techniques employ bivariate or multivariate least-squares regression equations
Legislative Documents Related to Operation of Public Enterprise
Construct the Alternative Enlarge Incomes Cut Services Raise Fares The Metropolitan Atlanta Rapid Transit Authority Act of 1965 allows MARTA to adjust the fares to cover at least 35% operating costs
Cut back / Shorten some routes with few riders
Postpone purchase of new vehicles
Reduce frequency of old device’s update
Provide more value-added services
Cooperate with other counties or cities
Select the Criteria Effectiveness Efficiency Equity Legislative