1. MARTA Presented by: John, Keke & Ken

2. 8.Tell the story 1.Define the problem 2.Assemble some evidence 3.Construct the alternatives 4.Select the criteria 5.Project the outcomes 6.Confront the tradeoffs 7.Decide! Policy Analysis Eight-Step Path

5. Model of Local Revenue Pie Chart Sales Taxes Property Taxes Licenses Fines Charges for Services Others

6. Revenue for MARTA Sales Taxes Others Fares

7. Expenditure of MARTA

8. Assemble Some Evidence Sales Taxes Taxable Sales Employment Per Capita Income Inflation Population Retail Sales

11. Project the Outcomes

12. Decision! Average time-series data to develop trends by such techniques as proportionate change Basic averaging-ratio method with exponential smoothing or move to nonlinear regression Extrapolative and causal techniques employ bivariate or multivariate least-squares regression equations

15. Stakeholders Riders 1 2 Appointed MARTA Board 3 Public Secotor Unions 4 Bondholders 5 Bond-rating Agencies

18. Select the Criteria Effectiveness Efficiency Equity Legislative

19. Project the Outcomes Enlarge Incomes Cut Services Raise Fares Legislative Equity Efficiency Effectiveness

20. Confront the Tradeoff Pareto Efficiency Cardol-Hicks Standard

22. John, Keke and Ken