Issue 11
                                          Winter Edition



  NISSAN GT-R
              Godzilla
                ...
NISSAN GT-R
EDITORIAL




                                                                                   “At Nissan we have the pr...
cOnTEnTs

                                                                                                      1       Ed...
cOvER sTORy


                          NISSAN GT-R
                  Godzilla InIEvery Nissan
                   A Little...
The new GT-R was launched on October 24 last                                                                              ...
N
              issan can now reveal that the Middle East                                                                 ...
nEWs
                   NISSAN URVAN SALES EXCEED 1,000 A MONTH
             NOVEMbER SALES Of NISSAN URVAN A RECORD ACHIE...
NAVARA TAKES THE HONOURS
       NIssaN No.1 For thrEE YEars IN roW                                                        ...
2010 Nissan GT-R Road Test and Review Compilation PLUS Nissan Xterra and Altima Reviews
2010 Nissan GT-R Road Test and Review Compilation PLUS Nissan Xterra and Altima Reviews
2010 Nissan GT-R Road Test and Review Compilation PLUS Nissan Xterra and Altima Reviews
2010 Nissan GT-R Road Test and Review Compilation PLUS Nissan Xterra and Altima Reviews
2010 Nissan GT-R Road Test and Review Compilation PLUS Nissan Xterra and Altima Reviews
2010 Nissan GT-R Road Test and Review Compilation PLUS Nissan Xterra and Altima Reviews
2010 Nissan GT-R Road Test and Review Compilation PLUS Nissan Xterra and Altima Reviews
2010 Nissan GT-R Road Test and Review Compilation PLUS Nissan Xterra and Altima Reviews
2010 Nissan GT-R Road Test and Review Compilation PLUS Nissan Xterra and Altima Reviews
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2010 Nissan GT-R Road Test and Review Compilation PLUS Nissan Xterra and Altima Reviews

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This 2010 Nissan vehicle road test and review compilation Includes several articles about the new Nissan GT-R Super Sports Car and a couple of bonus articles on Nissan Xterra and Altima. All the Nissan sports cars, sedans, trucks and SUV's shown in these road tests and reviews are available as either new or Nissan Certified Pre-Owned (CPO) from Kelly Nissan in Easton, PA. The Kelly Nissan facility is one of America's best Nissan Dealerships as measured by sales and service customer satisfaction. The Kelly Nissan dealership is located in Easton, PA and sponsors the unique social network based Kelly Automotive Community website at http://www.KellyCarCommunity.com. You should visit and join this automotive social network to receive special discounts on Nissan new and used vehicles, genuine Nissan accessories, parts and Nissan repair and maintenance service. Kelly Nissan also hosts a more typical dealership eCommerce website located at http://www.KellyCar.com where their entire inventory of new Nissans, including a huge selection of 2010 Nissan Rogues, as well as their large inventory of Certified Pre-Owned Nissan cars, trucks and SUV's is updated daily, providing car buyers with full details including prices and optional equipment descriptions.

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  • 2010 Nissan GT cars r nice to drive .

    By Auto Transport Forum, Car Shipping Forum, Auto Shipping Forum, Vehicle Transport Forum | Vehicle Shipping | Car transporters http://www.movetransport.com/forum/
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  • Excellent article...Keep it up...!
    http://carshipping-quotes.blogspot.com/
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  • interesting presentation on power. by Move transport http://www.movetransport.com/ Car Transport, Vehicle Shipping, Auto Transport, Car Shipping, Vehicle Transport
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  • fruitful Information about- Road Test . I have related site on transport visit this site, which has fruitful info. http://www.movetransport.com/ Thanks . Great Work ....
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  • All the Nissan sports cars, sedans, trucks and SUV's shown in these road tests and reviews are available as either new or Nissan Certified Pre-Owned (CPO) from Kelly Nissan in Easton, PA. The Kelly Nissan facility is one of America's best Nissan Dealerships as measured by sales and service customer satisfaction. The Kelly Nissan dealership is located in Easton, PA and sponsors the unique social network based Kelly Automotive Community website at http://www.KellyCarCommunity.com. You should visit and join this automotive social network to receive special discounts on Nissan new and used vehicles, genuine Nissan accessories, parts and Nissan repair and maintenance service. Kelly Nissan also hosts a more typical dealership eCommerce website located at http://www.KellyCar.com where their entire inventory of new Nissans, including a huge selection of 2010 Nissan Rogues, as well as their large inventory of Certified Pre-Owned Nissan cars, trucks and SUV's is updated daily, providing car buyers with full details including prices and optional equipment descriptions.
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2010 Nissan GT-R Road Test and Review Compilation PLUS Nissan Xterra and Altima Reviews

  1. 1. Issue 11 Winter Edition NISSAN GT-R Godzilla is Back . 2008 Nissan Xterra - What Role Are You Playing Today? . Nissan Navara - Go Anywhere Do Anything . Altima Coupe - Nissan’s Exciting New Coupe Races in GCC
  2. 2. NISSAN GT-R
  3. 3. EDITORIAL “At Nissan we have the products. We have credible plans. We are embracing opportunities, prepared to handle whatever comes our way. We are building our future – and creating lasting value – one step at a time, one product at a time. We have a lot to offer today, and so much more promise yet to deliver. We are focused and on plan to deliver our objectives. You can continue to expect the best from Nissan”. MR. CARLOS GHOSN PRESIDENT & CEO, NISSAN MOTOR CO. LTD. The vision behind “SHIFT_” has led us to look at each car segment to identify what we can make even better than before. This has resulted in the next generation of Nissan products. In this issue you will witness the display of our latest models revealed during several regional motor shows. Our newly revealed sporty model, which is generating enormous interest among the public, is the Nissan GT-R. A legend in automotive design and engineering, the GT-R is one of the world’s fastest vehicles, and probably the world’s easiest and most secure high speed car to drive fast. Fresh from a triumphant debut at the Tokyo Motor Show, the Nissan GT-R was revealed for the first time to the Middle East motoring enthusiasts during the Middle East International Motor Show in Dubai, followed by Saudi Arabia, Kuwait and Jordan Motor Shows. Another main strength this year lies in our newly-launched Nissan Altima Coupe. The celebrity Altima Sedan, with the escalating sales in the GCC market, is now mounting with the arrival of the new Altima Coupe. Nissan Altima Coupe’s unique exterior design is intended to stand out in a crowd of sedan-based two-door models. A lot of thought and strive for distinction resulted in its magnetic, perfectly proportioned style. The new dramatically designed Nissan Altima Coupe presents a true expression of style, individuality and sportiness. MR. TORu HASeGAwA MANAGING DIRECTOR, NISSAN MIDDLE EAST FZE As part of our motivational schemes, we organised recently the Nissan NISTEC and NISAC competitions, which showcased some of the best talent the regional national sales companies (NSCs) have. It was a challenging event and all the contestants contributed their very best, with 13 GCC and non-GCC NSCs being represented by a total of 28 participants for both competitions. We also celebrated the success achieved by RYMCO, our official distributor in Lebanon, securing No. 1 market leader position for the third year in a row. The entire region is witnessing remarkable growth, and we have surpassed our targets ahead of schedule and by a large margin. This coincided with Nissan Middle East successfully achieving its Nissan Value-Up sales objectives a year ahead of schedule. Testimony to the continued growth and success of our products thanks to our loyal Middle East customers. One of our main announcements is for Nissan Motor Company winning the 2008 Catalyst Award, the annual worldwide prize that honours exceptional initiatives from companies that support and advance women in business. This is the first time that a company headquartered in Asia has won the award which was conferred on the strength of a Nissan programme called Women in the Driver’s Seat: Gender Diversity as a Lever in Japan. In today’s competitive automotive landscape, there is no place for half-measures, no place for shortcuts and no substitute for great products. At Nissan, passion drives our brands, passionate people drive our products. And the next generation SHIFTs today. 1
  4. 4. cOnTEnTs 1 Editorial 10 News 28 Technology 30 Me & My Nissan 4 Cover Story Nissan GT-R Godzilla Is Back 15 Heritage Nissan And Record Breaking 16 Road Test 2008 Nissan Xterra What Role Are You Playing Today? 20 Feature Altima Coupe Nissan’s Exciting New Coupe Races in GCC 22 Travelogue Nissan Navara Go Anywhere, Do Anything 26 Concept Car Nissan Forum Concept A Family Limousine Editorial Team Monal Zeidan 29 Design & Production AdCom Advertising & Publishing Motor Sports Toyo Tyres 24-hrs of Dubai Nissan 350Z Proves Its Mettle Published for Advertising Hakam Kherallah Nissan Middle East FZE AdCom Advertising & Publishing Omneya Fawzi by Devshri Global Inv. Inc. P.O. Box 34556, Dubai, UAE Issue 11 Pankaj Dev Neville Jal Darukhanawalla Editorial Office P.O. Box 61111, Jebel Ali, Dubai, UAE Suite #215, 933 N. Tel.: +971-4-3522337 Hania Tabet (TBWA/RAAD) Winter Edition Suzan Dargham (TBWA/RAAD) Vivian Hawat (TBWA/RAAD) e-mail: shift_mag@nissan-me.ae Website: www.nissan-me.com Kenmore Street, Arlington, VA 22201, USA Fax: +971-4-3595983 E-mail: pankaj@adcomonline.com Copyright Law prohibits reproduction in whole or part of any matter, without prior written permission of the publisher. Copyright SHIFT_2008 Legal Disclaimer Views and opinions expressed in this magazine are not necessarily those of Nissan Middle East FZE and the publisher. We shall not be held liable in any manner.
  5. 5. cOvER sTORy NISSAN GT-R Godzilla InIEvery Nissan A Little Bit Of GT-R s Back It is a supercar legend. And it has been reinvented in a totally new avatar and will be smoking rubber in the Middle East in 2009. With pumped up bodywork punctured with vents, mean- eyed headlamps, swooping roofline – the all-new Nissan GT-R has recaptured the flair of the Japanese supercars of yore. Other supercars beware; be afraid, very afraid… The GT-R is here. T he Gran Tourismo moniker has always graced cars oozing with charisma, grace, style and power. There have been many distinguished cars carrying the GT badge – mostly coming from Europe - but there has been one many. So when Nissan decided to do away with the Skyline name and make a new icon for the new (and old) enthusiast, with emphasis only on the GT-R brand, it was a massive challenge. Nissan put the Skyline nameplate to bed in 2002 outstanding car from the Far East; Japan to be more whilst the GT-R in its concept form first saw the specific, which has taken the GT tag to completely light at the 2001 Tokyo Motor Show, stunning new heights by adding yet another alphabet to those public and industry alike with its dynamic and famous two. So the GT becomes a GT-R. aggressive styling. Then in 2005, again at the Tokyo Through the years, Nissan’s famous Skyline GT-R Motor Show, the GT-R Proto was unveiled and this has avowed motoring enthusiasts around the world, was to be the most definitive incarnation of today’s spawning a diehard following while at the same time production GT-R, with nearly 80-90 per cent of the instilling fear in competition much more expensive. Proto’s features making it into production. The Nissan It is always a hard act to follow something iconic GT-R, although no longer carrying the ‘Skyline’ badge and the Skyline GT-R was, no still is, an icon for has heritage in the Nissan Skyline GT-R. 4 5
  6. 6. The new GT-R was launched on October 24 last completion every GT-R undergoes a battery of The GT-R’s new engine produces 480PS at year and lives up to the concept of “an ultimate comprehensive tests to ensure the proper operation 6400rpm and maximum torque of 588Nm from supercar enjoyable to anyone, anywhere, at anytime”. of all vehicle components. 3200 to 5200rpm. Putting the power to the The 480PS twin-turbo GT-R features a newly To properly support the all-new GT-R, Nissan ground via all four wheels is an all-new GR6-type developed Premium Midship package, including the has established special Nissan High Performance dual clutch transmission, with paddle shifting and world’s first independent transaxle 4WD developed Centres in Japan, where all certified advisors and a Borg Warner six-plate dual clutch for direct independently by Nissan. technicians have received extensive training. Total control. The GT-R slippery shape is moulded in a support for the GT-R owner is offered for the first Suspension duties are handled through a special combination of steel, carbon fibre and aluminium, three years of ownership, including measurement Bilstein DampTronic system, which utilises providing a unique combination of stiffness and and adjustment of the engine, transmission and all pertinent vehicle information to provide lightness, giving it a low coefficient of drag of 0.27 wheel alignment after the first 1000 km. appropriate damping forces for all situations which enhances fuel efficiency. and helps maintain a high level of control for The high level of advanced technology is evident Packaging and Driveline Apt for a straight-line driving, cornering, and braking. even in GT-R’s paint – which utilises a “double Supercar There are three levels of adjustability – R (Race), clear coat” and “anti-chipping” process and is The all-new Nissan GT-R uses a Premium Midship S (Sporty) and C (Comfort), along with a choice painstakingly hand-polished by craftsman. GT-R package, an all-new platform which enables the use of full auto or semi-manual gear shifts and the features Ultimate Silver as a special new colour. of the world’s first application of an independent wherewithal to completely switch off all stability GT-R was developed with a new understanding transaxle 4WD system. The transaxle’s layout places control systems. and appreciation of the Earth’s natural forces the dual-clutch transmission, transfer case and final Four-wheel drive is an essential ingredient. – gravity, inertial force and aerodynamics – and drive at the rear of the vehicle (instead of the usual It is electronically controlled with mechanical translates those forces into a completely new front location), which enables vehicle weight to be operation using pinion-type differentials, in design, maximising tyre grip and airflow. A design evenly distributed throughout the car. This gives normal driving conditions power going straight that is wedgy, with menacing headlamps and sheet GT-R a superb front-to-rear weight balance, while to the rear wheels and when required up to 50 per metal carved with lines that end up in an absolutely enhancing leg and foot space and allowing for an cent heads up front. curvaceous form. The GT-R has character, super optimal pedal layout. Braking is essential for a daily-driven supercar proportions and more sophistication. Powering the GT-R is an all-new 3.8-litre twin and GT-R features large Brembo full-floating This is seen by the in-car display designed by the turbo V6 “VR38” engine, featuring plasma-sprayed drilled rotors, low steel high stiffness brake pads team that created Gran Turismo (the game that is). It bores and a special twin-turbo exhaust manifold and Brembo mono block six-piston front and shows the car’s vital signs, plus some more info like system – Nissan’s first twin-turbo V6 since the four-piston rear callipers, which in combination the g-force you are pulling when blasting through 300ZX. A secondary air management system minimise fade and provide stable braking. Run- fast curves. No doubt this info came in handy when enables the newly designed power-plant to provide flat tyres, exclusively designed for use on GT-R, the GT-R lapped the awesome Nurburgring in a approximately 40kgm of torque during ordinary balance high grip and all-weather capabilities and time of 7m38s – the fastest a production car has low-rev driving, which provides for an optimum a comfortable ride in all driving situations. The ever lapped this famed and daunting circuit! air-fuel ratio for around-town efficiently and helps tyres are designed to maintain their integrity for Engines and transmissions are assembled in GT-R meet ultra-low emission vehicle (U-LEV) 80km of travel at 80 km/h and also provide a a “F1-style clean room” environment and upon standards in Japan. level of performance after a loss of pressure. Kazutoshi Mizuno driving and sporty performance, putting every possible driving situation under the control of the driver. We took this idea to a new level for the new Skyline. The “Premium Midship package” used for the first time in the Nissan GT-R, is a result Chief Vehicle Engineer / Chief Product Specialist, gets all nostalgic on the of our challenge to create the world’s best supercar with total performance. This package came about as we focused on the fundamental principles of cars, without new GT-R. Here’s what he has to say… dividing them into categories like racing cars, mass-production vehicles and the like. It’s the ultimate development of two core ideas: First, airflow can become power. Second, when weight is evenly distributed to the four wheels, the tyres grip T he new GT-R inherits the tradition created by the long line of GT-Rs, the put supercars in a market supposedly for a very limited class of users. We were the road surface, so grip limits can be determined by how we distribute weight. highest class of the domestic Skyline series, and is now reborn as “The committed in developing the Nissan GT-R with a whole new concept, “a supercar Based on these ideas, every component in the Nissan GT-R, the body, engine, supercar that creates the greatest inspiration” to the world. Not only that, it which offers a safety and a high performance supercar life for anyone, anywhere, transmission, suspension, tyres, everything, was newly developed exclusively for also shows the way for all future Nissan vehicles. As a vehicle which represents at anytime”. It is a supercar that offers speed and fuel efficiency, power and the Nissan GT-R. We concentrated on the creation of performance through vehicle Nissan, it has been given the name “Nissan GT-R”. There are two major purposes clean air, high performance and safety. Nissan’s new GT-R, a multi-performance packaging and ‘the development and utilization of an overall vehicle measurement of this Nissan GT-R. supercar, creates a whole new position for supercars. system’ for unified technology communication. Members from planning, designing, First and foremost, represented by dynamic performance and active safety, as Racing cars remain stable under any condition by applying downforce and testing, and production have come together as a dedicated team to develop this well as an approach toward environmental-friendliness and safety by a supercar, distributing the load equally to all four wheels. They offer both comfort and a vehicle and create a whole new sales and service structure. the Nissan GT-R was born with the role to appeal Nissan’s technology to all feeling of stability described by drivers as ‘the tyres are sucked to the ground’. There was a supercar boom in the late 1970s, and I am sure many people have corners of the world. Beginning with the development of new technologies, the Beyond that they are very safe, keeping the driver from harm even in high-speed dreamed of owning a supercar and enjoying it to the fullest, with total confidence. developmental process and engineering team structure, methods for measurement accidents. Why aren’t these technologies applied to mass-production cars to The Nissan GT-R has a different perspective and aspires to makes those dreams in testing and production, quality guarantee, performance guarantee, and through benefit customers? come true. The Nissan GT-R represents a new dimension of multi-performance to the unique sales and services structure at special Nissan GT-R dealerships, we In my mind I formulated a study for applying racing technologies to mass- in a supercar developed with a completely new approach, returning to the first aimed to demonstrate the future for all Nissan models through everything created production cars, and shortly thereafter I ended my racing career and took charge of efforts by our team to make that dream come true resulted in the development of principles of moving in a straight line, cornering and braking. In the Nissan GT- for the Nissan GT-R project. developing consumer vehicles. I met with people I believed could share my dream, the FM package and its realization in the Skyline and Fairlady Z. R I have instilled my hopes on how a car can excite people worldwide, how Second is the creation of a whole new supercar market. Traditionally, elements and began developing the FM package. At the time most considered the idea The concept of the FM package is “flat-ride sport”. Flat body-control that automakers worldwide might react to it, and for the car itself, that it continues to such as the roads it could be driven on, weather conditions, and driving techniques, of applying racing technologies to mass-production cars just a dream. Dedicated requires no eye movement creates a flat-ride environment that allows for precise evolve to satisfy customers. 6 7
  7. 7. N issan can now reveal that the Middle East Inside Story motor sport hero, who was one of the first It’s not only power and the way it ride and handles to the GT-R’s psyche. to test the legendary Nissan GT-R before Nissan wants this car to appeal not only to aficionados of the GT-R mystique but it was unveiled at the Tokyo Motor Show earlier also the middle-aged middle classes this time round so the interior is of a much in 2007, is none other than the Middle East Rally higher standard than before. There is an incredibly high level sense of solidity, star Mohamed Ben Sulayem. Nissan invited Rally legend Ben Sulayem with the fit and finish on a different plane altogether. The doors close with a well- to test drive the Nissan GT-R super car at an damped thud, with seats swaddled in leather. Aluminium trim adds style while undisclosed race track location in Japan in late reminding that this is a Grand Tourismo in the true sense of the word offering 2006, ahead of its official launch in Japan last flair and function to the sporty driver as well as to the bloke who just wants to year. In the presence of Nissan CEO, Carlos make a statement. There are side airbags in the front seats, while a Bose audio Ghosn, who also tested the super car, Ben system gets occupants in the mood with some awesome sound quality fit for a Sulayem took the advanced super-car through premium supercar owner. its paces and tested the GT-R thoroughly on the highly technical mountain test track. His initial findings and comments on the car have confirmed GT-R’s styling follows the function over form theory. Sculpted performance bucket seats give the driver and passenger a comfortable driving experience, and Design talk... soft pads are utilised on the lower portion of the instrument panel and doors to Secret Test Driver the ultra-high capabilities and performance of the legendary Nissan GT-R. The verdict was clear – give an extra level of comfort and safety. Hiroshi Hasegawa nothing is normal about the new GT-R. The instrument panel surrounds the driver, with all meters and multi-function Product Chief Designer meter at a uniform height to minimise the driver’s head movement when travelling For GT-R Revealed “High performance cars have a tendency to This is the first globally marketed GT-R in the handle best only when driven by experienced at high speeds. A large centre-mounted tachometer, with gear display on its upper history of the line, which started with the PGC10 GT-R drivers yet the GT-R has the handling, right, as well as the easy-to-read graphics of the display, gives the driver instant in 1969. Through the process of design I worked to transmission, traction and performance to enable detailed information, essential for the performance nature of the GT-R. A large, give this car an overwhelming presence, persistently anyone to drive this car with ease. This makes the GT-R stand out from other super-cars – it Mohammed Ben Sulayem in exclusive metallic-framed centre console features the ergonomically designed shift lever expressing the originality of Japanese car culture. This is why the body is not derived from a production and a red “engine start” button. enables performance from anyone,” explained test drive of Nissan Supercar The screen interface features not only the navigation system, but also an sedan or coupe, but is one of a kind, the first in GT-R history. This is our ultimate, most faithful rendition of Ben Sulayem. enriched entertainment system with a Music Box hard drive, DVD and CD player, the GT-R redefined.” “Nissan sees the Middle East as key growth wide torque spread, good fuel economy and low leading aerodynamic drag co-efficient of just market and is proud to build on this association and Bluetooth® audio function. emissions. The engine powers an independent 0.27 Cd, one of the world’s slickest cars. “What makes a Nissan GT-R boils down to two by bringing in a leading motor sports driver to test Dampers, gear shift and VDC-R (Vehicle For special use in the GT-R application, the multi-function display also includes transaxle 4WD system - a world first - that ideas: ‘design backed by function to realize exceptional the Nissan GT-R. We are very proud to see such a Dynamic Control) are all manually adjustable, mechanical and driving information for safe high performance driving, including performance,’ and ‘continuation of the original design heritage’.” continuously adjusts torque front-to-rear and positive response from Mohammed Ben Sulayem by simple switches on the dashboard. The GT-R accelerator opening, brake pedal pressure, and steering angle. It also includes an vice versa. A new six-speed paddle shift dual- “Landmark features from the Nissan GT-R design history that the new model and are pleased to see the high level of Nissan includes a multi functional instrument display, “optimal gearshift map,” to encourage economical vehicle operation. clutch gearbox featuring the exceedingly quick maintains are the edgy box-shape of the PGC10 GT-R of 1969, the four round engineering, design, performance and comfort designed by the people who did the graphics for Standard safety equipment includes a pop-up engine hood, system for enhanced gearshift plus full automatic function for ease-of taillamps of the KPGC110 GT-R (1973), and the grille opening of the R34 GT-R shine through the GT-R, demonstrating that there the Sony PlayStation Gran Turismo game. pedestrian safety, driver and front passenger SRS Air Bag System, front seat belts driving. The big ventilated Brembo disc brakes (1999), a symbolic use of the cooling feature in the design. is a little bit of GT-R in every Nissan,” said Toru The Nissan GT-R was born with a challenger with tension reducer, front seat belts with load limiter, and three-point rear seat Hasegawa, Managing Director of Nissan Middle offer immense stopping performance. spirit as one of the most accomplished and belts. Driver and front passenger SRS Side Air Bag System and SRS Curtain Air East. The Nissan GT-R’s lightweight body, which technologically advanced high performance car Bag System are also offered. Shiro Nakamura The GT-R is a truly world-class super-car, uses a new combination for the first time (Nissan’s ever made. Senior Vice President, Design powered by a brand new V6 3.8-litre twin turbo ‘Premium Midship’), features die cast aluminium, The GT-R went on sale in Japan in December last with 1000 units rolling engine, mating great horsepower (480 hp*), a carbon fibre and advanced steel and has a class- *Japanese specs. off the production lines per month to ensure high quality control whilst further We wanted to design a car that looked uniquely fueling the already insatiable demand. Japanese - it is very definitely not a European or American fast car. We also wanted to highlight the There’s no doubt: Nissan has a winner in the GT-R and going by the response functionality of the car - it is a car that is easy to use garnered at the Dubai Motor Show last year, the GT-R is sure to embrace many and easy to drive - and continue the proud heritage converts in the Middle East to its cause. Converts from European and American of the GT-R.” sports cars, that is. “The mission was to achieve a distinctive car, a It is truly a supercar for the masses with the style, design and guts to take on supercar, but not a normal fast car – it’s chunkier, the establishment with aplomb. Now you don’t need big bucks to go chasing the more practical and more muscular. The element of functionality is core to the GT-R. big boys. The big boys are gonna chase you…and fail! It’s not too low; it’s easy to get in and out of, has good visibility and is easy to drive. That functionality is reflected in the design. It is clearly not an Italian, German or American car - it is unmistakably Japanese. It is very mechanical, almost like an Neville Jal Darukhanawalla animated robot - it is obviously made from metal, has big shoulders and looks strong and muscular. The previous R34 GT-R had the same image. Almost like you could *Please Note: All Specs in this article are pertaining to Japanese version be playing this car on a video game.” “We didn’t want a nice elegant shape - we wanted an original shape. Some people who buy this car will also have a Ferrari and a Porsche. This car must be different from all others. I see it as a car influenced not by feminine beauty, like Italian cars, but by masculine beauty - it is strong, well toned, well muscled. It has big deep flanks and is very toned – that’s part of the muscled stance.” “Designing a car is always a balance between engineering and aesthetics. But with the Nissan GT-R we had very little conflict. We knew this car had to be Nissan’s technological showcase.” “An underlying philosophy of the Nissan GT-R is that it is a fast car that’s easy to drive fast. So there is nothing intimidating about the controls. Everything feels instantly familiar, apart from the novel multi-function meter - which is also highly intuitive and we believe will prove very popular with owners. 8 9
  8. 8. nEWs NISSAN URVAN SALES EXCEED 1,000 A MONTH NOVEMbER SALES Of NISSAN URVAN A RECORD ACHIEVEMENT Genuine Nissan Accessories Gulf sales of Nissan’s Urvan have surpassed a Nissan Middle East. Sales Companies to satisfy customer requirements significant milestone with over 1,000 units sold in “Nissan Urvan annual sales have been consistently across the Gulf. The Nissan Urvan benefits from November last year, for the first time ever. Across rising over the past few years and this month is a the best support and customer care services in the the GCC, Nissan’s National Sales Companies sold record achievement. This performance represents a region, championed by Nissan Middle East,” added a total of 1,022 Nissan Urvans, demonstrating its 50 per cent increase compared to last year’s average Alavi. strong appeal in the Light Commercial Vehicle monthly sales.” added Alavi. The Nissan Urvan is available in four options (LCV) market. The Nissan Urvan offers unique features that – a luxury 12 passenger microbus, a standard 15 “Businesses across the region are looking for offer significant economic benefits as well as more passenger microbus, a six passenger Half Panel reliable commercial vehicles that are economical, comfort, flexibility, convenience, safety and better Van (HPV) or as a three passenger van with large comfortable and also convenient. These businesses performance than its competitors. It is the ideal and versatile carrying capacity. Nissan’s Light have found everything they need in the Nissan business partner for transporting passengers and Commercial Vehicles range also offers the Nissan Urvan. This is clearly proven by Nissan and its cargo in superior comfort, cost-efficiency and Civilian bus that seats up to 30 passengers and the National Sales Companies exceeding sales of 1,000 convenience. famous single-cab and double-cab Nissan Pickup units a month in the region,” said Reza Alavi, Head “The November figures are the result of that offers a premium choice to entrepreneurs and of the Light Commercial Vehicle Business Unit at remarkable collective efforts by Nissan’s National individuals alike. Hatch Tent - Armada Load Warrior by Yakima - Xterra Nissan has introduced a range of genuine accessories for your favourite Nissan model. NIssaN hoNourEd For WoMEN IN BusINEss proGraMME So pamper your Nissan with great add-ons to enhance the looks as well as add more Nissan Motors Co. Ltd has won the 2008 Catalyst in business and in the automotive market,” said Toru sales staff at Nissan dealerships has also increased, while functionality. Without a doubt, ‘Nissan Genuine Accessories’ are the way to go to add Award, the annual worldwide prize that honours Hasegawa, Managing Director at Nissan Middle East. the percentage of women in manufacturing plants more more value to your Nissan. Discover a wide selection, with everything from floor mats exceptional initiatives from companies that support and “Nissan Motor Co. Ltd is determined to promote women than doubled. to roof spoilers. advance women in business. and spread gender diversity in its workplace. We empower Components of the initiative include career advancement But that’s just part of the story, because you can pick up all of our car accessories support through specialist career advisors for women only, This is the first time that a company headquartered women who are great leaders and present innovation to knowing you’re getting the best price and peace of mind as all accessories bought along as well as ergonomic adjustments to equipment and other in Asia has won the award which was conferred on the our company. With this, we tend to inspire and encourage with your new Nissan is guaranteed by the company. Custom-designed to custom fit improvements in facilities and working conditions at plants strength of a Nissan programme called Women in the other manufacturers to embrace gender diversity.” that allow women to contribute fully. your Nissan; these accessories are durable and tough, and meet stringent Nissan quality Driver’s Seat: Gender Diversity as a Lever in Japan. Since 2004, women in Nissan management positions The business case for having women as decision-makers standards. “Nissan worldwide is have increased from 36 to 101 and the percentage of and in positions of influence was developed in response Go now to your nearest Nissan dealership and pamper your car. very conscious of the women managers in the design, planning and product to research by Nissan identifying women as influencers of role of women planning function has doubled. The percentage of female two-thirds of all car purchases. Running Boards, Body Side Moldings, Splash Guards - Path Finder Roof Spoiler - Qashqai NIssaN QashQaI a hIt IN EuropE… aNd IN MIddlE East too! Just nine months into its life cycle, the Nissan Qashqai has taken Europe by storm, selling over 100,000 units in just nine months! And this trend seems to carry on in the Middle East too – the Qashqai generating tremendous response and sales in the two months since its launch here. The Qashqai was launched in Europe last year in March and has exceeded sales forecasts in the European markets of Holland, Portugal and Austria, Greece, Slovakia and Norway. Built in Emergency Road Kit - Altima the UK, this latest urban crossover from Nissan has taken the fancy of the car buying public there; the UK along with Russia being the Qashqai’s two largest markets. “Today’s motorists have a wide range of requirements when choosing their SUVs, which is why Nissan has the largest range of SUVs in the Middle East,” said Abdul Ilah Wazni, SUV Brand Manager at Nissan Middle East. “An increasingly important factor for customers in making their decisions is fuel economy and the opportunity to take cars over all types of terrain; making the Qashqai an ideal choice for many.” With the Middle East being a playing ground for SUV-like vehicles, the Qashqai has created a veritable niche for itself combining the merits of a SUV along with the styling, size and agility of a traditional hatchback to envelope new converts to its cause. “Qashqai is a new concept in compact crossover SUVs; providing the economy of a compact car with the ruggedness and off-road capability expected of an SUV, the Qashqai combines these elements to provide drivers with two increasingly popular requirements – fuel economy and off-road capability,” added Abdul Ilah. A 2.0-litre, 4-cylinder, 16-valve engine is the powerplant of choice in the Qashqai. Developing 142hp/5,200 rpm with torque of 20.5 kg-m/4,400 rpm, this unit has the power and the efficiency to cater to a wide audience of buyers. Nissan’s excellent Xtronic CVT transmission with six-speed manual-shift mode is employed to send power to all four wheels shod with 17-inch tyres. Nissan’s highly praised electronically controlled ALL MODE 4x4® system and a four-wheel drive is implemented to provide greater traction for safer driving and extra control in all weathers. Other safety features include side and curtain airbags and Vehicle Dynamic Control (VDC). Main features include front fog lamp, Bluetooth Hands Free Phone System, Xenon head lamps, auto air-conditioning with dual zone temperature control, six-speaker audio system with six-disk CD changer, rear parking sensors, intelligent key, fine vision instrument gauges, cruise control, illuminated steering wheel controls and rain-sensing wipers. Rear Park System - Qashqai All-season Floor Mats - Xterra In May 2007, the car was awarded the maximum five-star rating for adult occupant protection from the European New Car Assessment Programme (Euro NCAP), with the highest-ever score for any vehicle. 10 11
  9. 9. NAVARA TAKES THE HONOURS NIssaN No.1 For thrEE YEars IN roW FROM NORTH TO SOUTH Nissan Middle East celebrated the success Russia, China and the Middle East. ahead in 2008, but they were confident to continue achieved by RYMCO, its official distributor “Our achievement is a signal of our confidence their strong sales momentum. the rigours and extreme temperatures in Lebanon, securing No. 1 market leader in the Nissan brand and winning mindset. We have Lebanon is seen as a trend setting market in the of the desert environment. position for the third year in a row. great products to sell and service, and the challenge Middle East and a top tourist destination for GCC Double-cab Navara, is available Abdo Sweidan, travelers. in a 4WD & 2WD models in Nissan CEO of Rasamny Nissan Middle East showrooms. The 2.5-litre, 4-cylinder, Younis Motor Co. anticipates retail sales in the 16-valve petrol engine turns out 162 (RYMCO), received territories that fall under hp at 5,200 rpm and 41 kg-m torque the award on behalf its jurisdiction will register at 2,000 rpm, while the turbo diesel of his company remarkable growth in the from top executives equivalent produces 171 hp at 4,000 fiscal Year 2007(April 20007- rpm and the same torque output. from Nissan HQ March 2008). Navara is equipped with either a in Japan as well as “Nissan Middle East 5-speed automatic transmission and Nissan Middle East management. estimates retail sales in its 6-speed manual. Some of the key Motoring editors from Russia to South Africa RYMCO is one of territories in the fiscal year features include power door locks, front fog lamps, have named the Nissan Navara in their 2007 honours the leading vehicle 2007 (April 2007 to March 6-speaker audio system with CD player, power list, bestowing awards from ‘Car of the Year’ to ‘Top retail dealerships 2008) will reach 184,000 windows, keyless entry, guard frame protector, dual in Lebanon, representing both units, representing a 35 per cent growth compared to the Pick-up’. Almost 50 years after Nissan pioneering in the airbags, anti-lock braking, and Xenon headlamps. NISSAN POWERS GULF CUP CRICKET compact pick-up truck, the all new Navara sets the One-time luxuries for pick-ups, such as cruise Nissan and Infiniti fiscal year 2006”, commented control, premium trim and upholstery, are standard standards around the world. brands. The award Toru Hasegawa, Managing equipment on the Navara. The double cab seats five In South Africa, Bakkie and Truck Action was also given Director of Nissan Middle magazine designated the Navara as ‘Best Bakkie while still providing ample storage space in the rear A total of 27 teams from the UAE, to RYMCO in East. 2007’, following its ‘Double Cab of the Year’ title load bay. recognition of its contribution to consolidating was to grab the top position in sales. To come “Nissan has the largest SUV lineup of Inside, comfort complements the exterior UK and India played in the Nissan Gulf Nissan’s brand equity in the Lebanese market. second was not an option for us at all”, said Abdo awarded by Caravan and Outdoor Life Magazine in any auto-manufacturer in the region, giving 2006. ruggedness, with superior fittings and finishes Cup cricket tournament for young players. “What has been achieved in Lebanon is a huge Sweidan, CEO of RYMCO. success. Generally, the entire region is witnessing He said the uphill task of gaining the top position customers an option to suit every lifestyle and In Europe, the Navara was named 2007 ‘Car of having overtaken the Navara’s early commercial Sides from top six UAE universities took remarkable growth, and we have surpassed our in a competitive market like Lebanon started in budget. Add to this a superb range of award- the Year’ by Russia’s Autopanomara magazine, ‘Best origins. targets ahead of schedule and by a large margin”, 2005. “In 2004, Nissan was in the second position. winning passenger cars such as new recently- Pick-up of the Year’ by Formula Todo Terreno in “The Navara is a consistent award-winner, and part for the first time at the Sheikh Zayed Gilles Normand, Corporate Vice-President Nissan In 2005, we scored the first position. 2006 was the launched all-new models, such as the Altima Spain, ‘Pick-up of the Year’ by the UK’s 4x4 magazine the latest honours add to a long list of accolades,” Stadium in Dubai. Motor Co. Ltd told a gathering of Nissan Middle year we repeated our success with slightly higher and ‘Top Pick-up’ by the ‘Professional Juries’ panel said Abdul Ilah Wazni, SUV Brand Manager at sedan and coupe, the Xterra, Qashqai and Navara This is the fourth successive year that East office in Dubai. sales. At the end of 2007 we managed to keep our in Russia – representing editors -in-chief and leading Nissan Middle East. “Middle East owners are now He laid particular stress on the significant increase #1 position and strengthen our market share up to SUV’s, have been a major boost to Nissan’s journalists from the automotive media. discovering why this vehicle is so enduringly popular Nissan has sponsored the event, which in sales in a number of overseas markets, including 19%”, he revealed. He said many more challenges lie profile in the region,” added Hasegawa. In France, the Navara was chosen as best ‘Sort and we are confident that by the end of 2008 it will Style’ at the 4x4 Motor Show and ‘Best-Selling also be an award-winner here.” develops cricketing talent at three age Pick-up in Europe’ by Turkey’s Hurriyet Otoyasam The all-new 2008 model makes another award- levels – under-11s, under-14s and under- Gazetesi auto magazine. winning addition to Nissan’s SUV line-up in the Nissan NISTEC and NISAC competitions wrap up Having been launched in the Middle East this year, the Navara’s latest international awards underline region, which with eight different nameplates is 17s. Monal Zeidan, General Manager, Marketing and Corporate Communications already the largest offered by any manufacturer. finals of the Nissan International Service Technical The NISAC contest, although covering the GCC its distinguished pedigree. Now the Navara is part The Navara – along with fellow newcomers Contest (NISTEC). He held off tough competition countries, managed to attract an impressive 11 at Nissan Middle East said, “Nissan is keen of the region’s biggest Nissan SUV line-up. Along Qashqai and Xterra – has joined the five established from 16 other competitors, representing 13 Nissan finalists. The winner was recognised at a ceremony with all Nissan SUVs, the Navara – has undergone to power sporting challenges that enrich members of the Nissan SUV stable: the Armada, dealerships from the six GCC countries, as well as held at Metropolitan Palace Hotel. extensive testing to make sure it more than matches Murano, Pathfinder, Patrol and X-Trail. people’s lives.” Syria, Lebanon, Algeria, Tunisia, Morocco, and “Both the NISTEC and NISTAC competitions Azerbaijan. are part of Nissan’s motivation scheme for dealers “The Nissan Gulf Cup gets bigger Janaka’s Arabian Automobiles colleague, Anil and employees. Each competition is always YEMEN’S MiNiSTRY OF DEFENcE SElEcTS NiSSAN Tauro, took the silver medal, whilst bronze was contested at every level, including individual every year. With such an exciting line-up of Nissan’s 12th NISTEC and 2nd NISAC awarded to Ricardo Lopez from Qatar’s NSC dealership, country qualification and area finals.” competitions ended, showcasing some of the best international young cricket talent and with Saleh Al-Hamad Almana Co. Tauro also won ‘Best said Abdul Hamid Saleh, General Manager, DLR talent Nissan’s regional national sales companies Performance’ award for the category ‘body electrics’, Development and Customer Service Department, the sport being so popular in the GCC (NSC) have to offer. It was a challenging event and whilst Janaka and Lopez took the same prize for Nissan Middle East & North Africa and CIS all the contestants contributed their very best, with region, it has been our pleasure to give ‘Periodic Maintenance & Chassis Repair’ and ‘Engine Region. 13 GCC and non-GCC NSCs being represented by a Management’ respectively. The competitors were judged upon their practical future generations a challenging platform total of 28 participants for both competitions. In the corresponding Nissan Service Advisor skills, such as maintenance and engine management Dubai technician, Rohan Janaka, has proven to compete,” added Zeidan. Contest (NISAC) for service advisors personnel, for NISTEC and consultation proficiency for himself to be the best Nissan technician throughout Arabian Automobile’s Raj Varghese was awarded with NISAC. Participants were exposed to the four 12 Middle Eastern countries. He will be flown to the gold medal, whilst silver went to Gamil Ibrahim “We are extremely proud of the results of both Japan to be honoured at the company’s headquarters new Nissan models that recently joined Rabie and bronze to Mustafa Ali Alheyyari, both from the competitions. It was an excellent opportunity to for his achievement. Saudi Arabia’s NSC Al-Hamrani United Co. Varghese show our utmost appreciation to our dealers and the large Middle East line-up from Nissan Janaka, who works at Arabian Automobiles, the also won ‘Best Performance’ for the ‘Receiving and their staff. The true power behind any company is Tehama Trading Company, Nissan’s Yemen NSE recently delivered 50 vehicles Nissan distributor for Dubai and Northern Emirates, Handling Telephone Calls’ category, and Al-Hamrani the talent and motivation of its people and that’s the (30 nos. Sunny, 10 nos. Civilian Bus & 10 nos. Urvan Bus) to the Ministry of such as all-new Nissan Altima, Xterra, overcame intense competition to win the Middle East United’s Ahmed Taj Elsir for ‘Vehicle Delivery’. vision at Nissan Middle East”, concluded Saleh. Defence, Govt. of Yemen. Qashqai and Navara, concluded Zeidan. 12 13

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