Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Use Pinterest to Grow Your Business
1. +
Yes, You CAN Use Pinterest to Build Your Business
Kelly Allen, Full Bloom Marketing & NCWWeddings.com
Tuesday, October 21, 2014 • Pybus Market • 8:30 AM
GWATA Social Media Club
If you want to live tweet: #gwatapinterest or #gwatasmc
2. +
What is ?
Virtual Pin Board
Browse pinboards
created by other
people.
Organize and share
things you find on the
web.
Connects people
through the things that
interest them.
Have you ever ripped a page out of a magazine?
4. +
Who is On Pinterest?
Gender
Time Spent:
Pinterest -- 15.8 minutes
You Tube – 16.4 minutes
Facebook – 12 minutes
Twitter – 3 minutes
Men
Women
35
30
25
20
15
10
5
0
User Age
• 30% high income
• 50% with children
6. + Valued at $5 billion
Could easily overtake FB &
Twitter for most users
They do NOT allow any
contests or price promotions
Pinterest doesn’t suffer from
“ad blindness” that Twitter,
FB, and websites do – the
ads looks like the rest of the
content.
People don’t go to FB or
Twitter looking for specific
item, but they do go to
Pinterest looking for
products and inspiration.
7. +
Pinterest is Discovery
Google is Search.
Pinterest is Discovery.
“Guided Search” on Pinterest has
increased activity.
8. +
For Your Business…
A Vision Board – for you and for
your customers to know your
goals.
Include price information and
availability in caption.
Include a HYPERLINK to your
website.
Think beyond pictures. Quotes,
charts, infographics.
9. +
NEXT STEPS:
Article at Entrepreneur.com:
10 Commandments of Using
Pinterest for Business
Infographic
10. +
NEXT STEPS:
Article at
Social Media Examiner.com:
“The New Pinterest Analytics
Tool: How to use it For Business”
11. +
Contact:
Kelly Allen
Full Bloom Marketing
Kelly@fullbloommarketing.biz
206.445.3659
@fullbloommktg