Agricultural market research not only focuses on quality but also on future needs, and is aimed at: Increasing food security in Australia, Creating opportunities, lead generation and Building business relations.

1. Shaking Hands with Nature

2. About us
The KG2 database maintains the purchasing decisions, operating details and opinions of
over 120,000 farms – that’s 90% of Australian farms covered by the service. Our extensive
database is unique as it is sourced through both government records and proprietary data
sources.
Together, these farms represent some $43 billion of contributing revenue to the national
GDP.

3. Agriculture Market Research
Being one of the largest employers in the world, Agriculture was, is and will be of paramount
importance. Owning 61% of the Aussie land, farmers contribute as much as 3% of the GDP in
Australia. With an average increase up to 2.8% every year, Agribusiness is broadening its
wings with the help of modern equipment and research & analysis.
Agricultural market research usually deals with all the environmental factors such as soil,
water and maximum productivity depending upon the conditions. It begins with suitable
profiling, which is done by agro-experts after considering the land size of an agri-biotech
company or medium/small-scaled agri-entrepreneurs, so as to achieve the desired results.

4. Environmental Factors
Grains and
Sugar
Vegetables
& Fruits
Hoticulture
Textile
Poultry
Dairy
Beef, sheep
& pork

5. Extensive Database
Thereafter, an extensive database is put to use, especially in situations where statistics and
information play a crucial role. Also, surveys can be carried out for a “custom” research. These
are some of the dynamics that a fresh survey or an existing database can cover:
• Understanding customer needs
• Ensuring a fair deal
• Skilful utilisation of CATI omnibus (Computer Assisted Telephonic Interview) survey
• Innovative research and customised client solutions
• Maintaining quality standards
• Risk analysis
• Resource utilisation
• Recommendations and Report Making
• Crop Protection and Warehousing

6. Our Aim
In short, agricultural market research not only focuses on quality but also on future needs, and
is aimed at:
• Increasing food security in Australia
• Creating opportunities
• Building business relations
Farming… is a profession of hope...
-Brian Brett

7. Contact Details
Address: 2/619 Pacific Highway
St Leonards NSW 2065
Phone: 02 9191 9845
Website: http://kg2.com.au/
Email: insights@kg2.com.au