What is SEO? - Basic SEO Guide for Beginners 2018 seo guide for beginners

2.  SEO is the active practice of optimizing a web
site by improving internal and external
aspects in order to increase the traffic the site
receives from search engines.

3.  Increase & Maintain Search Engine Rankings
 Increase Organic Search Engine Presence
 Increase Number of Visitors through Organic
Search Traffic

4. 1. Promotion/ Advertising and Brand
Awareness
2. Drive Traffic (Drive Users or Customers)
3. Conversions/ Leads/ Sales

6. SEO is Free Advertising and is Long Term

7.  Study shows that 81% of Internet users
worldwide used search engines
 72% of searchers stop with the top 10 search
results, and 90% stop with the top 30

9.  Website Audit
 Keyword Research
 On-Page Optimization
 Content Writing
 Off-Page Optimization

10. Check Websites Structure and Usability:
 Search Engine Friendliness
 Website Usability
 Link Popularity
 Brand Engagement

11.  Search relevant keywords using Google Keyword Tool

12.  Make the Website SEO Friendly:
◦ URL Naming
◦ Meta Tag Optimization
◦ Alt Tag Optimization
◦ Header Tag Optimization
◦ Internal Linking
◦ Sitemap

13. Produce Quality Content:
 Articles
 Press release
 Blog Post
 Blog Reviews

14.  Promote Your Website:
◦ Article Submission/Syndication
◦ Press-Release Submission
◦ Social Bookmarking
◦ Link Wheels
◦ Blog Comments
◦ Blog Post/Reviews
◦ Forums
◦ Video
◦ Slide/Doc/PDF

15.  SEO can be defined when customers see your Advertisement or
Listing when they search.
 Search Engine Optimization (SEO) is an effective tool for
improving the volume and quality of traffic to your website.
 The process involves a combination of 5 Steps: “website audit”
“keyword research” “on page optimization” “content writing”
and “off page optimization”
 Visibility in the search engines will drive traffic to your site that
will potentially convert to sales, leads, downloads and
purchase.