2. History timeline
1966- Richard Schulze and business partner open
the Sound of Music store in Minnesota.
1983- changed name Sound of Music to Best Buy
Co. First Best Buy store in Burnsville Minnesota.
1993- Best Buy becomes the national’s second-
largest consumer electronics retailer
2000- best buy launched online retailing business
http://www.bestbuy.com
2002- international market place Toronto, Canada
2003- global sourcing office in china
2004- company of the year: Forbes magazines
3. Goal
• Best Buy Co. include brands Audiovisions,
The Carphone Warehouse, Future Shop,
Geek Squad, Jiangsu Five Star, Magnolia
Audio Video, Napster, Pacific Sales, and The
Phone House
• Best Buy Co. is associated so strongly with
technology and they thinks technology
should serve people and they wants to give
technology to people for good.
4. ★ There are three best ways to advertise
Best Buy Co.
1. SEO
2. Buzz Marketing
5. SEO(search engine optimization)
the process of improving
the visibility of a website
or a web page in search
engines on search result.
More frequently a site
appears in the search
Results list, the more
visitors it will receive from
the search engine. SEO may target different kinds
of search, including image search, local search,
video search and industry-specific vertical search
engines. This gives a website web presence.
6. SEO(search engine optimization)
Best Buy Co. should pick many key
words for search so when customer
searched about product, they can see
the Best Buy Co. on the top of the
search result.
• Best price, best buy, best goods, Electronics,
TV, Audio, ipod, ipad, cellphone, printer, etc.
Many images, News, videos should be
on the search engine about Best Buy.
7. Buzz Marketing
• Buzz campaigns are
now being initiated in
chat rooms, where
marketing
representatives
assume an identity
appropriate to their
target audience and
pitch their product.
Personal Web logs
(blogs) are another
popular media for
electronic buzz
marketing campaigns.
8. Buzz Marketing
• This marketing need “early-adapter”. So
Best Buy company need to make some
membership that give advantages to
people who wants some product earlier
than others. Show and sell to them
earlier than others with condition which
is they need to put reviews on their
blogs so they can show their thinks on
their blog about the product.
9. Success case
• SEO- lots of companies
• Buzz Marketing- Red Bull (snowboarders
and clubbers)
10. budget
• SEO could need heavy budget whether
what the Best Buy Co. wants however,
buzz marketing does not need much
money. And these marketing skills need
mid-period time (about half year to two
years).
