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8 IT Insights bt.com/itinsight 9 
Once upon a time, IT directors gave employees a 
locked-down desktop PC with access to an approved list 
of enterprise software and a basic functionality company 
mobile. Today, people expect to make their own decisions 
about the devices and the apps they use at work. 
Some employees even base their next career move on 
the flexibility and choice a business gives their people. 
It sounds like a tale with an unhappy ending, especially if 
users dabble in shadow IT, running apps on devices that 
are not approved by the business. But the story doesn’t 
have to end badly. In fact CIOs who prioritise work on a 
mobility strategy will be best-placed to face the future 
with confidence. 
Research from publishing firm TechTarget suggests 37% 
of IT leaders plan to implement a mobility strategy for 
their business this year. With the right type of strategy, 
CIOs can allow users to feel they have the freedom to 
benefit from the flexibility and choice of the digital age, 
while also ensuring the IT team keeps a grip on devices, 
apps and – most crucially of all – data. 
So, how do you create a future-proof framework 
that provides benefits to your business and gives its 
employees the flexibility they desire? We believe there 
are five key strands that should be considered: 
1. Flexibility 
Working patterns of modern employees have been 
changing, with the office layout a contributing factor. Dr 
Nicola Millard reminds us that: “The traditional open plan 
office is generally designed with capacity rather than 
collaboration in mind. Sometimes the only option is to 
move away from the distractions of the office and work 
at home or in a local coffee shop.” 
Different employees will have different needs – but to 
stop the IT team responding to individual demands, 
develop a strategy that has flexibility at its centre. 
This enables the IT team to accommodate the different 
working patterns of employees without creating a 
specific mobility plan for each one. 
Don’t forget to look at upcoming trends when you 
develop your strategy. Analyst Ovum believes the next 
phase of flexibility will involve mobilising as many internal 
processes as possible, allowing workers to perform key 
tasks from any device or location. Your strategy should 
lay down the foundations that allow it to meet the 
demands of the future. 
2. Applications 
A good mobility strategy gives employees the tools they 
need to work productively from any location – and that 
means having the right applications. Ovum predicts 
2014 will be a big year as “Apps drive the next phase in 
the evolution of enterprise mobility, creating new ways of 
working, and transforming existing business processes”. 
Apps that aid collaboration, such as those relating to 
email, voice, video and presence, or those that provide 
access to documents via the Cloud will be crucial, and 
should be fully explored in your strategy. 
CIOs also need to consider the best way to get critical 
business information out to executives and sales 
workers so they can make informed decisions on the 
go. In a study by research group Aberdeen, “43% of 
businesses thought staff members often lacked complete 
information about their customers when interacting with 
them remotely.” 
Mobile Business Intelligence (BI) apps are becoming 
more popular, although the same report found that 
they are predominantly the preserve of IT literate 
companies – with 47% of companies that have adopted 
Mobile BI being IT vendors or providers. 
3. Device Ownership 
Smart leaders are building strategies that both increase 
freedom of choice and keep company assets safe. 
Choose Your Own Device (CYOD) approach is where the 
business gives employees the power of choice, while still 
protecting their data and allowing IT to support users. 
Julian Bond, Head of ICT for Hillarys Blinds limited the 
number of devices his employees could use to three 
smart phones and two tablets – what he calls “BYOD, 
but not any device”. 
A further twist comes in the form of a Corporate- 
Owned Personally-Enabled (COPE) strategy which gives 
employees the choice of a device from an approved list, 
which they can then use as their personal phone. 
Before embarking on a strategy IT leaders should work 
closely with peers in departments such as HR and Sales 
to understand the kind of devices employees need. 
This can also help the business to find new devices for 
specific tasks, such as iPads for airline staff and 
hand-held connected devices for shop assistants. 
4. Security 
The financial and PR costs that come with a data breach 
or loss are well documented. Yet security specialist 
Webroot claims 60% of employees have no security 
software on the personally owned devices they use 
for work. 
And data security is not always part of the mobility 
strategy. A TechTarget study found just 30% of CIOs are 
working on a mobile device management (MDM) project 
in 2014. So what can you do to minimise this risk with 
your employees? 
Consider implementing services like mobile application 
management (MAM) and mobile device management 
(MDM). These help you to lock down, control and secure 
the whole device in the case of the latter, or in the case 
of the former, just the apps your employees need to use. 
They also meet customer data SLA’s while other benefits 
include seamless upgrades and configurations. 
5. Bandwidth 
It’s crucial not to forget the impact that implementing 
device ownership, flexibility and applications may have 
on current operations. Bandwidth is often overlooked 
and any future-proof mobility strategy needs to ensure 
the ever-increasing need for capacity is matched by 
technical capability. 
Analyst Gartner notes that as the power of mobile 
devices increases, so does the demand on networks and 
the need to manage bandwidth. Executives at many 
organisations will wonder how they can keep dispersed 
workers connected at all times. 
Julian Bond at Hillarys Blinds faced such a challenge 
and had to create a network for 1,100 workers across 
the organisation’s three main sites. The solution was a 
scalable WAN (Wide Area Network) to connect workers, 
that can grow as the business and its needs do. 
Mobility must be at the core of any CIO’s technology 
strategy. The fast pace of development, in terms of 
devices and applications, means a mobile strategy is also 
a moving target. But by addressing the five key concerns 
above, CIOs can start to build a platform for change that 
give users choice and provides flexibility to the business. 
Five key areas for a successful 
mobility strategy 
CIOs who focus on strategy can satisfy employee demands for flexibility 
while creating a platform that helps deliver improved productivity 
IT Insights - Mobility Get in touch - 0800 022 3065

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Five key areas for a successful mobility strategy

  • 1. 8 IT Insights bt.com/itinsight 9 Once upon a time, IT directors gave employees a locked-down desktop PC with access to an approved list of enterprise software and a basic functionality company mobile. Today, people expect to make their own decisions about the devices and the apps they use at work. Some employees even base their next career move on the flexibility and choice a business gives their people. It sounds like a tale with an unhappy ending, especially if users dabble in shadow IT, running apps on devices that are not approved by the business. But the story doesn’t have to end badly. In fact CIOs who prioritise work on a mobility strategy will be best-placed to face the future with confidence. Research from publishing firm TechTarget suggests 37% of IT leaders plan to implement a mobility strategy for their business this year. With the right type of strategy, CIOs can allow users to feel they have the freedom to benefit from the flexibility and choice of the digital age, while also ensuring the IT team keeps a grip on devices, apps and – most crucially of all – data. So, how do you create a future-proof framework that provides benefits to your business and gives its employees the flexibility they desire? We believe there are five key strands that should be considered: 1. Flexibility Working patterns of modern employees have been changing, with the office layout a contributing factor. Dr Nicola Millard reminds us that: “The traditional open plan office is generally designed with capacity rather than collaboration in mind. Sometimes the only option is to move away from the distractions of the office and work at home or in a local coffee shop.” Different employees will have different needs – but to stop the IT team responding to individual demands, develop a strategy that has flexibility at its centre. This enables the IT team to accommodate the different working patterns of employees without creating a specific mobility plan for each one. Don’t forget to look at upcoming trends when you develop your strategy. Analyst Ovum believes the next phase of flexibility will involve mobilising as many internal processes as possible, allowing workers to perform key tasks from any device or location. Your strategy should lay down the foundations that allow it to meet the demands of the future. 2. Applications A good mobility strategy gives employees the tools they need to work productively from any location – and that means having the right applications. Ovum predicts 2014 will be a big year as “Apps drive the next phase in the evolution of enterprise mobility, creating new ways of working, and transforming existing business processes”. Apps that aid collaboration, such as those relating to email, voice, video and presence, or those that provide access to documents via the Cloud will be crucial, and should be fully explored in your strategy. CIOs also need to consider the best way to get critical business information out to executives and sales workers so they can make informed decisions on the go. In a study by research group Aberdeen, “43% of businesses thought staff members often lacked complete information about their customers when interacting with them remotely.” Mobile Business Intelligence (BI) apps are becoming more popular, although the same report found that they are predominantly the preserve of IT literate companies – with 47% of companies that have adopted Mobile BI being IT vendors or providers. 3. Device Ownership Smart leaders are building strategies that both increase freedom of choice and keep company assets safe. Choose Your Own Device (CYOD) approach is where the business gives employees the power of choice, while still protecting their data and allowing IT to support users. Julian Bond, Head of ICT for Hillarys Blinds limited the number of devices his employees could use to three smart phones and two tablets – what he calls “BYOD, but not any device”. A further twist comes in the form of a Corporate- Owned Personally-Enabled (COPE) strategy which gives employees the choice of a device from an approved list, which they can then use as their personal phone. Before embarking on a strategy IT leaders should work closely with peers in departments such as HR and Sales to understand the kind of devices employees need. This can also help the business to find new devices for specific tasks, such as iPads for airline staff and hand-held connected devices for shop assistants. 4. Security The financial and PR costs that come with a data breach or loss are well documented. Yet security specialist Webroot claims 60% of employees have no security software on the personally owned devices they use for work. And data security is not always part of the mobility strategy. A TechTarget study found just 30% of CIOs are working on a mobile device management (MDM) project in 2014. So what can you do to minimise this risk with your employees? Consider implementing services like mobile application management (MAM) and mobile device management (MDM). These help you to lock down, control and secure the whole device in the case of the latter, or in the case of the former, just the apps your employees need to use. They also meet customer data SLA’s while other benefits include seamless upgrades and configurations. 5. Bandwidth It’s crucial not to forget the impact that implementing device ownership, flexibility and applications may have on current operations. Bandwidth is often overlooked and any future-proof mobility strategy needs to ensure the ever-increasing need for capacity is matched by technical capability. Analyst Gartner notes that as the power of mobile devices increases, so does the demand on networks and the need to manage bandwidth. Executives at many organisations will wonder how they can keep dispersed workers connected at all times. Julian Bond at Hillarys Blinds faced such a challenge and had to create a network for 1,100 workers across the organisation’s three main sites. The solution was a scalable WAN (Wide Area Network) to connect workers, that can grow as the business and its needs do. Mobility must be at the core of any CIO’s technology strategy. The fast pace of development, in terms of devices and applications, means a mobile strategy is also a moving target. But by addressing the five key concerns above, CIOs can start to build a platform for change that give users choice and provides flexibility to the business. Five key areas for a successful mobility strategy CIOs who focus on strategy can satisfy employee demands for flexibility while creating a platform that helps deliver improved productivity IT Insights - Mobility Get in touch - 0800 022 3065