The Event Bureau Fashion Brochure


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The Event Bureau Fashion Brochure

  1. 1. Events that help you connect with your audience. PROMOTE + INSPIRE > CONNECT Store Openings Event Planning Visual Display & Merchandising Fashion ShowsProduct Launches Event Marketing Trunk Shows Fashion Styling by Katharine Polk
  2. 2. About Us The Event Bureau is a full-service event planning and marketing company that helps you connect with your audience. The Event Bureau shares the same diversity as its founder, Jules Miller, a seasoned professional of the event, entertainment, marketing, retail, and creative industries. Our multi-platform expertise allows us to serve an eclectic client base by providing a full range of event planning and marketing services. In addition to our core team of Event Producers and Marketing Experts, we partner with the most sought out specialists in the design, advertising, public relations, fashion, entertainment, retail merchandising, financial, and training industries. These partnerships allow us to provide you with the most comprehensive event programs. As a strategic team of creative and business savvy event professionals, we execute eventJules Miller programs that build brand awareness.President, Events & Creative DirectorJules Miller is the founder of The Event Bureau. AsPresident and Events & Creative Director of The EventBureau, Jules oversees the daily management of hercompany, as well as spearheads all creative andlogistical matters that relate to our clients’ projects. She isknown for her creativity, integrity, and passion forproducing original and result-driven event programs forour clients. Events that help you connect with your audience.Prior to The Event Bureau, Jules was a corporate EventPlanner and Marketer for over 20-years. She worked forIMG Bharata in India as Vice President of Events & PROMOTE + INSPIRE >Business Development, The Stock Exchange LuncheonClub/NYSE as Director of Events & Marketing, and asDirector of Events & Event Planner at Table for Six CONNECTEntertainment and Mile High Adventures & Entertainment.She has designed and produced countless eventmarketing campaigns for a wide-variety of corporateclients over the years.Most recently, alongside her event career, Jules worked inthe film, commercials, TV, print, and advertising industriesas a Producer, Casting Director, Fashion Stylist, and SetDesigner. As a Producer in these fields, she successfullyplanned and managed big budget, logistically complex,and fast-moving production shoots for some of the mostnoted names in the consumer products, financial, andentertainment fields.After studying fashion merchandising at the FashionInstitute of Technology, she began her career working atfashion showrooms on Seventh Avenue. She workeddirectly for Ms. Elisabeth Claiborne, founder of LizClaiborne, Inc., and Paloma Picasso: as well as at Oscarde la Renta. After years on Seventh Avenue she went onto work as a freelance Fashion & Prop Stylist for Macy’s,Bloomingdales, Saks Fifth Avenue, and numerous otherbig name fashion retailers. She worked for many years asa District Visual & Merchandising Manager andCorporate Stylist at Gap, Inc., both in New York City andSan Francisco.
  3. 3. Our TeamWe are proud to have some of the most creative and accomplished Event Producers, Designers, andMarketers in the event industry working with us at The Event Bureau. Katharine Polk Michael Metroka Fashion Show Producer & Creative Director Retail & Event Designer Malibu native Katharine Polk graduated from Michael has over 15-years of visual merchandising fashion school with a degree in fashion design. As and event design experience. He studied Fine Art a former Designer and Stylist at Badgley Mischka and Art History at Tyler School of Art at Temple Couture, as well as seasoned Creative Director at University and Philadelphia College of Textiles and NYC’s Mercedes-Benz Fashion Week, Katharine has Science. caught the attention of some of the most noted professionals in the fashion industry. Michael began his career in retail and visual merchandising at French Connection. He quickly In addition to her work as a Celebrity Stylist and moved on to become responsible for all stores on Creative Director for the film, TV, commercials, and the East Coast, and then ultimately becoming the print industries, she has also produced countless Visual Manager of all stores in the U.S. fashion shows “Under The Big Tents” and on Seventh Avenue. Not only does Seventh Avenue After working with some of New Yorks most love Katharine; yet so do our fashion clients! prestigious luxury retailers such as Bergdorf Goodman and Barneys New York he went on to work in a corporate capacity for Banana Republic and Ann Taylor. As a freelance consultant, Michael has worked on a wide variety of design projects where he conceived, designed, and managed design concepts and projects for major retailers and design houses.Dave Tureaud Miriam DavisExecutive Producer, Executive Producer,Westcoast Productions Experiential & Entertainment Events Jace Cohen Lucy Denardo Events Manager, Client Relations Manager National Events * For more information regarding our team, please visit us at Theodores Lauren FeistExecutive Producer, Event Planner &International Events Designer
  4. 4. PhilosophyPRINCIPLES & VALUESThe Event Bureau’s corporate principles and values are the same as its founder, Jules Miller, who personallybelieves in the below and manages her company, her clients’ projects, and her staff according to the belowcode of ethics.No hidden agenda.The Event Bureau is in business to help other companies succeed. We believe themore we understand our clients and their business, the better we are able to helpthem achieve their goals. Our clients come first. We go to extraordinary lengths to understand our clients and their business. We take great pride in helping other companies succeed.Your project means a great deal to us.Your projects are not ‘just’ projects to us. As passionate, creative, and determinedbusinesspeople, we view our clients’ projects as extensions of ourselves. With all due respect and without arrogance, we treat our clients’ projects as ifthey were our own business ventures. We possess an innate sense of ownership,accountability, and commitment towards our clients’ projects. We are driven by providing the highest level of service to our clients, and not bycompany profits.We march to the beat of a different drummer.Our ethics strongly affect how we think and operate as a company. We earn ourclients’ trust by providing a high level of service, by being honest and reliable, andfor always doing what is best for our clients and their projects. We respect our clients and their businesses. We always speak the truth. We never sugarcoat a situation or make promises wecannot fulfill. We strongly value our open-book accounting practices. Contrary to industrystandards, we do not accept vendor kickbacks or present false job invoices to ourclients. Our numbers are always ‘real’ numbers and are not tainted by ‘behind-closed-doors’ co-opts we may have with vendors. We cannot be bought, so keepyour cash in your wallet! We only present the best vendors to our clients. The prices we negotiate arealways well below market cost. All extra discounts offered by vendors are puttowards our clients’ budgets.* This page is dedicated to Jules’ parents, Ed and Janice Miller, who raised her tobe an honest, considerate, hard-working, and client-focused businessperson. Thereis a very interesting story that supports this statement, but its best told in-person orover the phone. Should you care to hear the story, please give Jules a call at (212)482-5731.
  5. 5. MethodWhether your goal in hosting an event is to engage, inspire, educate, train, entertain or reward a particularaudience, we plan events that connect you with your audience.But how exactly do we do that?PHASE 1: PROMOTE +Getting to really know you!To best promote your product, service, or program, we first learn everything wecan about you. What do you do? How do you serve the marketplace? Whose yourtarget market? What have you done previously to promote your brand orprogram? What do you hope to achieve by hosting an event?We invest a lot of energy in understanding you. We take this ‘getting to know you’stage very seriously. The more we understand you the better we can design aprogram that is aligned with you, your budget and your objectives.You are unique and so is your audience. That said; we invest a lot of time, thought,and creativity into this phase. By doing so, we can produce an event program thatspeaks to your audience’s sensibilities and inspires them.PHASE 2: INSPIRE >Speak to me in a language I can appreciate.It’s been a wonderful journey working with you to design a program that wouldbest speak to your audience in terms they can relate to. We have touched youraudience in someway, motivating them to take notice of your product, service, orprogram. Now that we have your audience’s attention and under termsspecifically tailored to their needs and desires, we now have a platform to engagethem further.They are now willing to hear your story and with an open heart and mind.PHASE 3: CONNECTIs it love, or is it magic?We have inspired your audience, they are now ready and willing to listen to yourstory, and they want to hear your story! By utilizing an event as your vehicle toengage your audience, you have connected with them on either an intellectual,spiritual, cultural, emotional, or business-level.A wonderful moment is now in play. We have planned an event that has helpedyou connect with your audience.This is what we do, and this is how we help you.Events that help you connect with your audience.PROMOTE + INSPIRE > CONNECT
  6. 6. ServicesWhat we do and how we can help you is quite simple. We plan events that help you connect with youraudience. We do this by planning event and marketing campaigns that engage, inspire, educate, reward,and entertain your customers, staff, clients, and the general public.Event Planning Production Management Budget Creation & Management Event & Show Programming Art Direction , Concept & Theme Design Event Design & Build, Upload, Breakdown Management Venue, Vendor, Crew Sourcing & Management On-Site Event Management & Staffing Entertainment, Celebrities, Talent Management & Wrangling Model Casting Front & Back of The House Services V.I.P. Hospitality Suites Mob Squads, Pop-Up Stores & Interactive KiosksEvent Marketing Digital, Viral, Interactive & Mobile Marketing Marketing Collateral Design & Management Website Design & Marketing Lead Generation & Capturing Guerilla, Street Team, Grassroots Marketing & Promotions Public Relations, Press, Publicity & Media Relations Event Advertising & PromotionsVisual Display & Merchandising Art Direction , Concept & Theme Design Window, Floor & Point-of-Purchase Visual Displays & Merchandising Signage, Graphics & 3D Video Animation Design & Build, Upload, Breakdown Management Pop-Up Stores & Interactive Kiosks
  7. 7. EventsWe produce event programs specifically tailored for the fashion and fashion retail industries.Fashion ShowsYou’ve designed your collection for the upcoming season and now it’s time toshowcase your work to Fashion Editors, Retail and Online Store Buyers, and thePress.We produce fashion shows that take place “Under The Big Tents”, within theshowrooms, and also at the trendiest venues throughout Fashion Week. We alsoproduce pre and post Fashion Week fashion shows and special events as a formof additional publicity for a Designer’s latest fashion line.We work very closely with our fashion clients to produce fashion shows that arewell attended and publicized, both within the fashion industry as well aschanneled towards the top B2C media wire services.Grand Openings & Special EventsAs an individual or large multi-chain corporation, you have invested a lot of time,money, creativity, and passion into opening a new store, and now its time toopen your doors for business.Yet how do you get the ball rolling in respect to attracting customers in need ofyour services?Some might say by hosting a grand opening event or special events throughoutthe year to keep your consumers and clients engaged. -- which we completelyagree with.We plan grand opening events in which we plan all the details relating to theevent’s overall design, entertainment, and catering. We also provide a full rangeof event marketing services specifically designed to meet the needs of ourfashion and fashion retail clients.Consumer Engagement & Activation EventsConsumer engagement and activation campaigns help brands and retailersconnect with their audience and build brand loyalty. We produce experience-based retail events that help you connect with your consumer.In addition to our core team of Event Producers and Marketing Experts, we alsohave a team of award-winning Creative Directors on call, all of whom haveFortune 500 branding and experience-based event backgrounds.As a collaborative team, our Creatives and Production team work together todesign and produce creative experience-based events that connect with youraudience on an emotional, tactile, and interactive level.Our interactive and digital marketing campaigns provide brands and retailerswith a form of continual consumer engagement. In-turn, our unique marketingprograms build brand awareness and produce “call to action” results.
  8. 8. ClientsThe Event Bureau, Jules Miller, and herteam of Event Producers, Designers,and Marketers share a client list thatincludes the following companies.FASHION CLIENTSNarciso RodriquezAlthea HarperBadgley Mischka CoutureTHEIAJordan SparksRoberto CavalliGap, Inc.Levi StraussFelicia JacksonSaks Fifth AvenueBloomingdale’sMacy’sEstee LauderJLM CoutureAmerican IdolAmerica’s Next Top ModelVogueWWDElle MagazineInStyleGlamour MagazineModern Bride MagazineSports IllustratedBrides MagazineABRIDGED LIST OF OUR OTHER CLIENTSDisney/Pixar Animation StudiosMicrosoftThe Coca-Cola CompanyHBO ProductionsCiticorpThe People’s Republic of ChinaViacom/MTV NetworksChase BankFord Motor CompanyNYSEHershey’sParamount Pictures Fashion Styling by Katharine PolkThe America-China Bridge
  9. 9. Store OpeningsVisual Display & Merchandising Fashion Shows Product Launches Trunk Shows
  10. 10. Store OpeningsVisual Display & Merchandising Fashion Shows Product Launches Trunk Shows
  11. 11. Events that help you connect with your audience. PROMOTE + INSPIRE > CONNECTThe Event Bureau, Inc.44 Wall Street, 20th FloorNew York, N.Y. 10005Phone: (212) 482-5731Email: info@theeventbureau.comWebsite: