1. Events that help you connect with your audience.
PROMOTE + INSPIRE
> CONNECT
Store Openings
Event Planning
Visual Display &
Merchandising
Fashion Shows
Product Launches
Event Marketing
Trunk Shows
Fashion Styling by Katharine Polk
2. About Us
The Event Bureau is a full-service event
planning and marketing company that helps
you connect with your audience.
The Event Bureau shares the same diversity
as its founder, Jules Miller, a seasoned
professional of the event, entertainment,
marketing, retail, and creative industries. Our
multi-platform expertise allows us to serve an
eclectic client base by providing a full range
of event planning and marketing services.
In addition to our core team of Event
Producers and Marketing Experts, we partner
with the most sought out specialists in the
design, advertising, public relations, fashion,
entertainment, retail merchandising,
financial, and training industries. These
partnerships allow us to provide you with the
most comprehensive event programs.
As a strategic team of creative and business
savvy event professionals, we execute event
Jules Miller programs that build brand awareness.
President, Events & Creative Director
Jules Miller is the founder of The Event Bureau. As
President and Events & Creative Director of The Event
Bureau, Jules oversees the daily management of her
company, as well as spearheads all creative and
logistical matters that relate to our clients’ projects. She is
known for her creativity, integrity, and passion for
producing original and result-driven event programs for
our clients.
Events that help you connect with your audience.
Prior to The Event Bureau, Jules was a corporate Event
Planner and Marketer for over 20-years. She worked for
IMG Bharata in India as Vice President of Events & PROMOTE + INSPIRE >
Business Development, The Stock Exchange Luncheon
Club/NYSE as Director of Events & Marketing, and as
Director of Events & Event Planner at Table for Six
CONNECT
Entertainment and Mile High Adventures & Entertainment.
She has designed and produced countless event
marketing campaigns for a wide-variety of corporate
clients over the years.
Most recently, alongside her event career, Jules worked in
the film, commercials, TV, print, and advertising industries
as a Producer, Casting Director, Fashion Stylist, and Set
Designer. As a Producer in these fields, she successfully
planned and managed big budget, logistically complex,
and fast-moving production shoots for some of the most
noted names in the consumer products, financial, and
entertainment fields.
After studying fashion merchandising at the Fashion
Institute of Technology, she began her career working at
fashion showrooms on Seventh Avenue. She worked
directly for Ms. Elisabeth Claiborne, founder of Liz
Claiborne, Inc., and Paloma Picasso: as well as at Oscar
de la Renta. After years on Seventh Avenue she went on
to work as a freelance Fashion & Prop Stylist for Macy’s,
Bloomingdales, Saks Fifth Avenue, and numerous other
big name fashion retailers. She worked for many years as
a District Visual & Merchandising Manager and
Corporate Stylist at Gap, Inc., both in New York City and
San Francisco.
3. Our Team
We are proud to have some of the most creative and accomplished Event Producers, Designers, and
Marketers in the event industry working with us at The Event Bureau.
Katharine Polk Michael Metroka
Fashion Show Producer & Creative Director Retail & Event Designer
Malibu native Katharine Polk graduated from Michael has over 15-years of visual merchandising
fashion school with a degree in fashion design. As and event design experience. He studied Fine Art
a former Designer and Stylist at Badgley Mischka and Art History at Tyler School of Art at Temple
Couture, as well as seasoned Creative Director at University and Philadelphia College of Textiles and
NYC’s Mercedes-Benz Fashion Week, Katharine has Science.
caught the attention of some of the most noted
professionals in the fashion industry. Michael began his career in retail and visual
merchandising at French Connection. He quickly
In addition to her work as a Celebrity Stylist and moved on to become responsible for all stores on
Creative Director for the film, TV, commercials, and the East Coast, and then ultimately becoming the
print industries, she has also produced countless Visual Manager of all stores in the U.S.
fashion shows “Under The Big Tents” and on
Seventh Avenue. Not only does Seventh Avenue After working with some of New York's most
love Katharine; yet so do our fashion clients! prestigious luxury retailers such as Bergdorf
Goodman and Barneys New York he went on to
work in a corporate capacity for Banana Republic
and Ann Taylor. As a freelance consultant,
Michael has worked on a wide variety of design
projects where he conceived, designed, and
managed design concepts and projects for major
retailers and design houses.
Dave Tureaud Miriam Davis
Executive Producer, Executive Producer,
Westcoast Productions Experiential &
Entertainment Events
Jace Cohen Lucy Denardo
Events Manager, Client Relations Manager
National Events
* For more information regarding our team, please
visit us at www.theeventbureau.com.
Melanie Theodores Lauren Feist
Executive Producer, Event Planner &
International Events Designer
4. Philosophy
PRINCIPLES & VALUES
The Event Bureau’s corporate principles and values are the same as its founder, Jules Miller, who personally
believes in the below and manages her company, her clients’ projects, and her staff according to the below
code of ethics.
No hidden agenda.
The Event Bureau is in business to help other companies succeed. We believe the
more we understand our clients and their business, the better we are able to help
them achieve their goals.
Our clients come first.
We go to extraordinary lengths to understand our clients and their business.
We take great pride in helping other companies succeed.
Your project means a great deal to us.
Your projects are not ‘just’ projects to us. As passionate, creative, and determined
businesspeople, we view our clients’ projects as extensions of ourselves.
With all due respect and without arrogance, we treat our clients’ projects as if
they were our own business ventures. We possess an innate sense of ownership,
accountability, and commitment towards our clients’ projects.
We are driven by providing the highest level of service to our clients, and not by
company profits.
We march to the beat of a different drummer.
Our ethics strongly affect how we think and operate as a company. We earn our
clients’ trust by providing a high level of service, by being honest and reliable, and
for always doing what is best for our clients and their projects.
We respect our clients and their businesses.
We always speak the truth. We never sugarcoat a situation or make promises we
cannot fulfill.
We strongly value our open-book accounting practices. Contrary to industry
standards, we do not accept vendor kickbacks or present false job invoices to our
clients. Our numbers are always ‘real’ numbers and are not tainted by ‘behind-
closed-doors’ co-opts we may have with vendors. We cannot be bought, so keep
your cash in your wallet!
We only present the best vendors to our clients. The prices we negotiate are
always well below market cost. All extra discounts offered by vendors are put
towards our clients’ budgets.
* This page is dedicated to Jules’ parents, Ed and Janice Miller, who raised her to
be an honest, considerate, hard-working, and client-focused businessperson. There
is a very interesting story that supports this statement, but its best told in-person or
over the phone. Should you care to hear the story, please give Jules a call at (212)
482-5731.
5. Method
Whether your goal in hosting an event is to engage, inspire, educate, train, entertain or reward a particular
audience, we plan events that connect you with your audience.
But how exactly do we do that?
PHASE 1: PROMOTE +
Getting to really know you!
To best promote your product, service, or program, we first learn everything we
can about you. What do you do? How do you serve the marketplace? Whose your
target market? What have you done previously to promote your brand or
program? What do you hope to achieve by hosting an event?
We invest a lot of energy in understanding you. We take this ‘getting to know you’
stage very seriously. The more we understand you the better we can design a
program that is aligned with you, your budget and your objectives.
You are unique and so is your audience. That said; we invest a lot of time, thought,
and creativity into this phase. By doing so, we can produce an event program that
speaks to your audience’s sensibilities and inspires them.
PHASE 2: INSPIRE >
Speak to me in a language I can appreciate.
It’s been a wonderful journey working with you to design a program that would
best speak to your audience in terms they can relate to. We have touched your
audience in someway, motivating them to take notice of your product, service, or
program. Now that we have your audience’s attention and under terms
specifically tailored to their needs and desires, we now have a platform to engage
them further.
They are now willing to hear your story and with an open heart and mind.
PHASE 3: CONNECT
Is it love, or is it magic?
We have inspired your audience, they are now ready and willing to listen to your
story, and they want to hear your story! By utilizing an event as your vehicle to
engage your audience, you have connected with them on either an intellectual,
spiritual, cultural, emotional, or business-level.
A wonderful moment is now in play. We have planned an event that has helped
you connect with your audience.
This is what we do, and this is how we help you.
Events that help you connect with your audience.
PROMOTE + INSPIRE > CONNECT
6. Services
What we do and how we can help you is quite simple. We plan events that help you connect with your
audience. We do this by planning event and marketing campaigns that engage, inspire, educate, reward,
and entertain your customers, staff, clients, and the general public.
Event Planning
Production Management
Budget Creation & Management
Event & Show Programming
Art Direction , Concept & Theme Design
Event Design & Build, Upload, Breakdown Management
Venue, Vendor, Crew Sourcing & Management
On-Site Event Management & Staffing
Entertainment, Celebrities, Talent Management & Wrangling
Model Casting
Front & Back of The House Services
V.I.P. Hospitality Suites
Mob Squads, Pop-Up Stores & Interactive Kiosks
Event Marketing
Digital, Viral, Interactive & Mobile Marketing
Marketing Collateral Design & Management
Website Design & Marketing
Lead Generation & Capturing
Guerilla, Street Team, Grassroots Marketing & Promotions
Public Relations, Press, Publicity & Media Relations
Event Advertising & Promotions
Visual Display & Merchandising
Art Direction , Concept & Theme Design
Window, Floor & Point-of-Purchase Visual Displays & Merchandising
Signage, Graphics & 3D Video Animation
Design & Build, Upload, Breakdown Management
Pop-Up Stores & Interactive Kiosks
7. Events
We produce event programs specifically tailored for the fashion and fashion retail industries.
Fashion Shows
You’ve designed your collection for the upcoming season and now it’s time to
showcase your work to Fashion Editors, Retail and Online Store Buyers, and the
Press.
We produce fashion shows that take place “Under The Big Tents”, within the
showrooms, and also at the trendiest venues throughout Fashion Week. We also
produce pre and post Fashion Week fashion shows and special events as a form
of additional publicity for a Designer’s latest fashion line.
We work very closely with our fashion clients to produce fashion shows that are
well attended and publicized, both within the fashion industry as well as
channeled towards the top B2C media wire services.
Grand Openings & Special Events
As an individual or large multi-chain corporation, you have invested a lot of time,
money, creativity, and passion into opening a new store, and now its time to
open your doors for business.
Yet how do you get the ball rolling in respect to attracting customers in need of
your services?
Some might say by hosting a grand opening event or special events throughout
the year to keep your consumers and clients engaged. -- which we completely
agree with.
We plan grand opening events in which we plan all the details relating to the
event’s overall design, entertainment, and catering. We also provide a full range
of event marketing services specifically designed to meet the needs of our
fashion and fashion retail clients.
Consumer Engagement & Activation Events
Consumer engagement and activation campaigns help brands and retailers
connect with their audience and build brand loyalty. We produce experience-
based retail events that help you connect with your consumer.
In addition to our core team of Event Producers and Marketing Experts, we also
have a team of award-winning Creative Directors on call, all of whom have
Fortune 500 branding and experience-based event backgrounds.
As a collaborative team, our Creatives and Production team work together to
design and produce creative experience-based events that connect with your
audience on an emotional, tactile, and interactive level.
Our interactive and digital marketing campaigns provide brands and retailers
with a form of continual consumer engagement. In-turn, our unique marketing
programs build brand awareness and produce “call to action” results.
8. Clients
The Event Bureau, Jules Miller, and her
team of Event Producers, Designers,
and Marketers share a client list that
includes the following companies.
FASHION CLIENTS
Narciso Rodriquez
Althea Harper
Badgley Mischka Couture
THEIA
Jordan Sparks
Roberto Cavalli
Gap, Inc.
Levi Strauss
Felicia Jackson
Saks Fifth Avenue
Bloomingdale’s
Macy’s
Estee Lauder
JLM Couture
American Idol
America’s Next Top Model
Vogue
WWD
Elle Magazine
InStyle
Glamour Magazine
Modern Bride Magazine
Sports Illustrated
Brides Magazine
ABRIDGED LIST OF OUR OTHER CLIENTS
Disney/Pixar Animation Studios
Microsoft
The Coca-Cola Company
HBO Productions
Citicorp
The People’s Republic of China
Viacom/MTV Networks
Chase Bank
Ford Motor Company
NYSE
Hershey’s
Paramount Pictures Fashion Styling by Katharine Polk
The America-China Bridge
11. Events that help you connect with your audience.
PROMOTE + INSPIRE > CONNECT
The Event Bureau, Inc.
44 Wall Street, 20th Floor
New York, N.Y. 10005
Phone: (212) 482-5731
Email: info@theeventbureau.com
Website: www.theeventbureau.com
