The music video proposal is for an acoustic indie artist named Usman. The target audience would be teenage girls aged 11 to 25, as well as some boys who enjoy this style of music. The artist is inspired by Taylor Swift, Diana Vickers, and Pink, and the video aims to promote the artist to potential fans in order to sell their music and keep them relevant in the changing music industry. Location ideas for filming include parks, streets, and restaurants in London.