Journalist Whispering; How to get journalists on side.
•
0 likes•462 views
Ever wondered how to get featured in press and broadcast media? You don't always need the clunky press release, in fact, opperating without a press release via the journalistic 'back door' can give your product or company profile a bigger boost. Journalists prefer PR that doesn't feel like PR. They like organic stories that build on journalistic effort and sort of turn into PR.
Recommended
More Related Content
Recently uploaded
Recently uploaded (20)
Featured
Featured (20)
Journalist Whispering; How to get journalists on side.
- 1. Journalist Whispering; How to make them listen. By John Rockley @johnrockley info@jdoubler.co.uk www.jdoubler.co.uk
- 2. What you need to know. 1) What journalists want. 2) How to make then listen. 3) How to become a ‘contact’. 4) How you can screw it all up. @johnrockley info@jdoubler.co.uk www.jdoubler.co.uk
- 3. Remember; Journalists responding to PR are like deer... Scare them away and you won’t see them again. Make too much noise and you won’t see them again.
- 4. What do Journalists want?
- 5. Stories?
- 7. No matter what journalists say, journalism isn’t special. It’s like working in a sausage factory… only the sausages are made of news. Every day is the same; a programme / publication that needs to be filled with ‘stuff’ some of the stuff is a bit dodgy, but as long as no one finds out what’s in it it’ll be OK… Like a sausage.
- 8. Journalists are like factory workers. They all have lives outside that are more important than the life inside. They just want to go home.
- 9. 0 2 4 6 8 10 Difficult Perfect Reality Hoped for Effort Quality Feedback Help them go home by helping them make news. The reality of news is that it takes a lot of effort to produce something below par. Help them produce content that they have to work for, but is good quality.
- 11. Make it easy
- 12. Clarity, narrative, emotion Be clear what the story is… Does it have a narrative or is it just information? What is the emotional heart?
- 13. Clarity, narrative, emotion Ask yourself… What is the story? What is the story? WHAT IS THE STORY??
- 14. Clarity, narrative, emotion Tell a story, don’t present information. Who are the people? (people buy stories about people) What is your ‘default narrative’?
- 15. Clarity, narrative, emotion From the point of view of the audience ask yourself… Why should I care?
- 16. How to become a ‘contact’
- 17. The average person who contacts a media organisation is the sort of person who contacts a media organisation. BE NORMAL BE A CONSUMER GET UNDER THE RADAR
- 18. Piggy-back Journalists love consumers. Journalists love being heard/read. Journalists need our love.
- 19. Piggy-back Wait for ‘love to hear what you think about this…’ Connect with the individual journalist.
- 20. Piggy-back Journalists love you Because you’re not…
- 21. Piggy-back Invite them in. “If you want to see how it really works come and see me” Remind them. “If you ever need a *** call me”
- 22. Do… Be Reliable Be Available Be Quotable
- 23. Do… Phone at the right time.
- 24. Do… Send the press HUGE PICTURE FILES
- 25. Do… Take NO for an answer
- 26. Don’t… Send press releases with large attachments to Radio Stations
- 27. You’ve just crashed their desktop and they now hate you, and they will never forget it… EVER.
- 28. Don’t… Write more than one screen. No one likes to scroll down to the bottom of things that frankly they would
- 29. Don’t… just say yes. If you’re not the right person, tell them. There’s more reputational damage by ‘busking it’.
- 30. Remember You have 100% control over what comes out of your mouth
- 31. www.jdoubler.co.uk Helping you sound like a normal person info@jdoubler.co.uk @JohnRockley 07905 428905