Web Sites You Can Manage Handout

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Blog-based websites as an option for small business owners to save time, money and have more control. A presentation by John Reddish for the NSA (National Speaker's Association) Winter Conference 2010. http://www.GetResults.com or http://www.JohnReddish.com

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  • Traditional Designers usually don’t do good SEO. High prices SEO services are usually not worth it. Lots of blog software programs have SEO build in. SEO, though, is not static. .html sites grew up with conventional sites. Blog sites were build looking at the state of the internet much later. Sites were designed, and are updated, to meet the SEO needs of the search engines and the marketplace. Organic search – having a URL with the correct search words in it – if starting from scratch – is a good idea. If not, piggyback on your existing page ranks. organic search 1 – add a blog to your existing site, brings SEO benefits, using a wordpress site and lots of benefits are built in. Adding capability depends on hosting. 2 – single purpose blog with 1-2 key words in it – to help with SEO
  • Web Sites You Can Manage Handout

    1. 1. Web Sites You Can Manage: The Wordpress/Typepad (and Blogger) Profit Factor Presented by © John Reddish, MS
    2. 2. Your Web Presence: What are you using now? <ul><li>  Conventional Web Site Built By Designer </li></ul><ul><li>  Conventional Web Site DIY (MSLive, GoDaddy, Quicken, etc.) </li></ul><ul><li>  Multiple Conventional Web Sites </li></ul><ul><li>  Blog site only </li></ul><ul><li>  Multiple blog sites </li></ul><ul><li>  Conventional Web and Blog sites </li></ul><ul><li>  My sites have e-commerce capability </li></ul>
    3. 3. Blog Web Site Benefits <ul><li>Customizable pre-formatted layouts/designs </li></ul><ul><li>Ease of use </li></ul><ul><li>Less expensive to maintain </li></ul><ul><li>Cheaper updates </li></ul><ul><li>You can post anytime </li></ul><ul><li>Frequent updates can improve search engine ranking </li></ul><ul><li>Interactive </li></ul><ul><li>Single purpose or umbrella </li></ul><ul><li>Transparent – use your own URL’s </li></ul><ul><li>Custom design, or pre-formatted layouts implemented by html code </li></ul><ul><li>Requires technical support for changes, maintenance = more expensive updates </li></ul><ul><li>Turnaround time for changes/updates can take hours/days </li></ul><ul><li>Not typically interactive </li></ul><ul><li>Single purpose or umbrella, but typically costlier to maintain </li></ul>Blog Site Conventional Site
    4. 4. What Can You Do? “ You can do virtually anything with a blog web site that you can do with a conventional site and your added benefit is that both immediacy and flexibility in making the site(s) work for you is at your fingertips!” - John Reddish A Caveat Emptor Moment: “Beware of so-called social media experts… there are no experts, only enthusiasts, practitioners and avid students.” - David Newman
    5. 5. Getting Started <ul><li>Remember Function Follows Strategy. </li></ul><ul><li>Marketing = Visibility, Viability & Valu-ability </li></ul><ul><li>Use this approach to set your goals. </li></ul><ul><li>Create a Site Map. </li></ul><ul><li>Design & Build. </li></ul><ul><ul><li>Wordpress, Typepad & Blogger (premium Wordpress themes like Thesis and Headway come with built-in benefits, are flexible, allow creativity/customization & the use of plug-ins) </li></ul></ul><ul><li>Do not give it a “blog” look unless you can post regularly and keep it fresh  organic SEO keyed to “your” prospect/customer’s searches. </li></ul><ul><li>Get help with most conversions, you could lose page rank, experience downtime. </li></ul><ul><li>If your current site isn’t “working,” you could also consider adding a blog, converting your site, starting “fresh” on your URL, moving to a new URL. </li></ul>
    6. 6. <ul><li>Design/Template – $0 to <$100/site </li></ul><ul><li>Customization – $250 to $2,500 approx. </li></ul><ul><li>Changes – DIY (or approx $40- $80/hr for tech support) </li></ul><ul><li>Turnaround time – DIY on the fly – anywhere! </li></ul><ul><li>Hosting approx $100/yr </li></ul><ul><li>Design/Template – $350 to $50,000 (or more) </li></ul><ul><li>Customization – $500 to $10,000 approx. </li></ul><ul><li>Changes/Maintenance/Corrections requires a designer at $40-$125/hr. </li></ul><ul><li>Turnaround time, including corrections – hours to days </li></ul><ul><li>Hosting ranges from approx $100/yr to $50 - $70/mo (usually includes maintenance and SEO) </li></ul>What are the Costs? Blog Site Conventional Site
    7. 7. Frosting on the Cake <ul><li>What about SEO? </li></ul><ul><ul><li>Usually built in on premium Wordpress themes, or plug-in’s like all-in-one-SEO-pack </li></ul></ul><ul><ul><li>New content attracts Google and Bing to your site </li></ul></ul><ul><ul><li>Blog posts with targeted headlines and keywords drive organic traffic </li></ul></ul><ul><li>Can I link with Social Media sites? (via Cathy Larkin, http://www.WebSavvyPR.com ) </li></ul><ul><ul><li>&quot;One of the most powerful aspects of a blog-based website, is that the content is easy for readers to share - increasing your reach. </li></ul></ul><ul><ul><li>“ Blog ‘plug-ins’ allow readers to share the post/articles with their own networks (via email, or Twitter, Facebook, LinkedIn, Digg, Delicious). </li></ul></ul><ul><ul><li>“ Facebook and LinkedIn have apps that automatically bring new blog articles right into your profile. </li></ul></ul><ul><ul><li>“ RSS feeds (like a personalized magazine rack on the internet that people subscribe to) the software pushes each post out to a subscriber's RSS reader or their inbox) </li></ul></ul><ul><ul><li>“ Other plugins allow you to share audio podcasts and video you create right on your site.&quot; </li></ul></ul><ul><li>E-commerce options </li></ul><ul><ul><li>Fax or e-mail orders </li></ul></ul><ul><ul><li>PayPal </li></ul></ul><ul><ul><li>Fully functional shopping cart </li></ul></ul>
    8. 8. Resources <ul><li>NSA Member Sites: </li></ul><ul><ul><li>www.cathcart.com </li></ul></ul><ul><ul><li>www.heartbookseries.com </li></ul></ul><ul><ul><li>www.jeffkorhan.com </li></ul></ul><ul><li>Other Sites Worth Viewing: </li></ul><ul><ul><li>www.chrisbrogan.com (Thesis) </li></ul></ul><ul><ul><li>www.mackcollier.com (Thesis) </li></ul></ul><ul><ul><li>www.timberry.com (site with blog) </li></ul></ul><ul><ul><li>www.dannybrown.me (Headway) </li></ul></ul><ul><ul><li>www.legalpracticepro.com (Headway) </li></ul></ul><ul><ul><li>www.parentbyheart.com (Headway) </li></ul></ul><ul><li>Get this Handout online at: </li></ul><ul><ul><li>www.slideshare.net/JohnReddish </li></ul></ul><ul><li>Blog Discussion: </li></ul><ul><ul><li>On Twitter - #blogchat (Sundays 8pm CT) </li></ul></ul><ul><li>Productivity Resources (samples): </li></ul><ul><li>www.wordpress.org . (free software & free/for pay templates on your own URL) </li></ul><ul><li>www.wordpress.com (free, their site, no commerce allowed – not for business) </li></ul><ul><li>www.blogger.com </li></ul><ul><li>www.typepad.com (premium service has monthly fee – currently < $15/mo) </li></ul><ul><li>www.diythemes.com/thesis/showcase </li></ul><ul><li>www.headwaythemes.com (has showcase) </li></ul><ul><li>http://www.problogger.net/archives/2009/08/27/find-readers-business-blogging/ </li></ul><ul><li>http://www.problogger.net/archives/2009/08/28/attracting-%E2%80%9Cmoney-traffic%E2%80%9D-to-your-blog/ </li></ul><ul><li>http://www.copyblogger.com/ </li></ul><ul><li>http://authorityrules.com/ </li></ul>John Reddish helps entrepreneurs and other leaders who want to master growth, transition and succession to get results faster, less painfully and in ways that work for them. This happens through consulting, coaching/mentoring, speaking, and/or training. Contact John: Phone 610-203-6011, or email [email_address] - www.GetResults. com and www .TheSuccessionPlanner. com John is a professional member of the National Speakers Association and the International Coach Federation.
    9. 9. Supplemental – From Session Buying & Transferring URL’s Site will ask you to provide – Contact data on Owner, Administrator, Technical Contact 2 DNS #’a (where site will be hosted) and, If you want to move it, you must “Unlock” the site. Look for the button to click! Starting A New Site From Scratch, or, Transferring A Site: Set your goals, objectives, decide what you want the site to do (commerce, etc?), draft your site map Then, with this information, you can - Picking Your Theme Search for and select a theme that will do what you want Kick Some “Tires” Use a “free” theme to test your skill, Decide if you can DIY, or if you need help. Enlist the professional support you need. Draft new copy and design and/or identify what you want to migrate. Go Live!

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