BeckyKimbro@BeckyKimbro
SarahStone@sstone703
BigLeagueBusinessIntelligence:
HowtheTexasRangersareUsingTableau
forBusinessO...
MeasuringTicketSales&MonitoringBallparkOperations
1.Howdidwestartusing
Tableau?
2.Whatarewedoingin
Tableaunow?
3.Whatisour...
AudienceParticipation:
Howmanybaseball
gamesarethereina
season?
Total#ofBaseballGames
HOME
#ofGames
81
AWAY
#ofGames
81
OffDays
20
162
HOME AWAY OffDaysApril September
MustSellTicketsto81HomeGames
April May June July August September
PHI HOU SEA CWS OAK COL BOS TOR SEA BAL CLE MIA DET MIN ...
Promotions&Giveaways
April May June July August September
2 12 14 16 18 20 29 8 10 16 18 21 4 6 8 10 24 26 28 8 10 12 25 2...
?
Whatsortofimpactdopromotions
andgiveawayshaveonattendance?
TexasRangersHomeGameAttendance
10K
20K
30K
40K
50K
Avg.Attendance
SA
SA
SA
SA
SA
SA
SU
SU SU
SU
SU
SU
SU
SU
SU
SU
SU
TU
TU...
TexasRangers2013-AttendancebyDayofWeek
39,406
TUESDAYS
Whichnon-weekenddayoftheweekhasdrawnthehighest
averageattendancein2...
TexasRangers2013-AttendancebyPromotionTypes
NoPromotion YesPromotion
40,08535,853
2013AverageAttendance
Dogameswithpromoti...
Audience
Participation:
Howmanyticketstotal
didtheaverageMLB
team sellin2013?
TheaverageMLBteam sold2.5millionticketsin2013
MLS NFL NBA NHL MLB
2,467,563
540,766
710,677
316,105
721,083
Lots of
ticket...
Collaboration!
Atthispoint,wewilllogontoTableauServertodemonstratehowwe'vebeenusing
differentdashboardsthisseason:
TicketSalesToday
Ticke...
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Big League Business Intelligence: How the Texas Rangers are Using Tableau for Business Operations

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Big League Business Intelligence: How the Texas Rangers are Using Tableau for Business Operations

  1. 1. BeckyKimbro@BeckyKimbro SarahStone@sstone703 BigLeagueBusinessIntelligence: HowtheTexasRangersareUsingTableau forBusinessOperations
  2. 2. MeasuringTicketSales&MonitoringBallparkOperations 1.Howdidwestartusing Tableau? 2.Whatarewedoingin Tableaunow? 3.Whatisourplanforthe future?
  3. 3. AudienceParticipation: Howmanybaseball gamesarethereina season?
  4. 4. Total#ofBaseballGames HOME #ofGames 81 AWAY #ofGames 81 OffDays 20 162 HOME AWAY OffDaysApril September
  5. 5. MustSellTicketsto81HomeGames April May June July August September PHI HOU SEA CWS OAK COL BOS TOR SEA BAL CLE MIA DET MIN HOU LAA OAK NYY TB LAA KC SEA LAA ATL HOU OAK 0K 10K 20K 30K 40K Avg.HomeAttendance 3 3 4 3 3 2 3 3 2 3 4 2 3 3 3 4 2014GameSeries
  6. 6. Promotions&Giveaways April May June July August September 2 12 14 16 18 20 29 8 10 16 18 21 4 6 8 10 24 26 28 8 10 12 25 27 29 12 14 16 22 24 5 7 10 12 14 23 25 27 0K 10K 20K 30K 40K 50K 60K 70K 80K 90K 100K HomeAttendance
  7. 7. ? Whatsortofimpactdopromotions andgiveawayshaveonattendance?
  8. 8. TexasRangersHomeGameAttendance 10K 20K 30K 40K 50K Avg.Attendance SA SA SA SA SA SA SU SU SU SU SU SU SU SU SU SU SU TU TU TUTU TU TR TR TR TR TR TR TR W W W W W M M M M M M M F F F F F F F F F F F 2013AttendancebyOpponent,DayofWeek DayofWeek Opponent RangersStatringPitcher Temp Promotions1 Result Home April5,2013,Friday LAA Holland 75 OpeningDayConcert(CodyJohnson)&Magne.. W April6,2013,Saturday LAA Harrison 75 Concert(MarkMcKinney)&MagneticSchedule.. L April7,2013,Sunday LAA Darvish 73 BattingHelmets W April8,2013,Monday TB Ogando 73 nopromo W April9,2013,Tuesday TB Tepesch 79 T-shirt:YuDarvish W April10,2013,Wednesday TB Holland 39 DollarHotDog L April19,2013,Friday SEA Darvish 62 Fireworks W April20,2013,Saturday SEA Tepesch 68 nopromo W April21,2013,Sunday SEA Grimm 69 IceCream&T-Shirt:AdrianBeltre W April30,2013,Tuesday CWS Darvish 82 PicnicBlanket W May1,2013,Wednesday CWS Tepesch 81 AutographWednesday&DollarHotDog L 48,845 47,201 42,034 27,355 31,398 26,643 36,273 43,025 44,599 40,646 34,677 2013HomeGameDetails DayofWeek? All StartingPitcher? All Category All Promo? All Opponent All Temperature All Year? 2013 38,693 Avg.Atten- dance 81 #ofGames
  9. 9. TexasRangers2013-AttendancebyDayofWeek 39,406 TUESDAYS Whichnon-weekenddayoftheweekhasdrawnthehighest averageattendancein2013? Weekend Weekday 36,71040,985 2013AverageAttendance Sunday Saturday Friday 40,059 41,441 41,455 Weekends 2013AverageAttendance Tuesday Wednesday Thursday Monday 34,295 34,848 37,421 39,406 Weekdays 2013AverageAttendance 0K 20K 40K Avg.Attend.. Weekends 0K 20K 40K Avg.Attenda.. Weekdays 2013WeekendsinRed|WeekdaysinBlue 11TuesdayAllFanGiveaways 9KidsSaturday/SundayGiveaways 4AllFanSaturday/SundayGiveaways
  10. 10. TexasRangers2013-AttendancebyPromotionTypes NoPromotion YesPromotion 40,08535,853 2013AverageAttendance Dogameswithpromotionsincreaseattendance? 2013GameswithGiveawaysinOrange Whichtypeofpromotionismosteffective? Giveaways OtherPromo Nopromo 35,85338,97641,564 2013AverageAttendance Giveawaysincludecaps,t- shirts,bobbleheads,etc. Otherpromotionsinclude fireworks,dollardogs,con- certs,events,etc. Gameswithnopro- motionswhatsoever
  11. 11. Audience Participation: Howmanyticketstotal didtheaverageMLB team sellin2013?
  12. 12. TheaverageMLBteam sold2.5millionticketsin2013 MLS NFL NBA NHL MLB 2,467,563 540,766 710,677 316,105 721,083 Lots of tickets to sell! Average#ofTicketsSoldin2013forOneTeam
  13. 13. Collaboration!
  14. 14. Atthispoint,wewilllogontoTableauServertodemonstratehowwe'vebeenusing differentdashboardsthisseason: TicketSalesToday TicketsSold:ActualvsBudget WalkupTicketSales GameDayTurnstile PromobyBuyerType BoxOfficeWorkStation SalesroomTVdashboards

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