IRL is an independent market research agency operating

1. An Overview of Indochina Research Ltd (IRL)—Background and Credentials December 5 th , 2011 Cambodia – Vietnam – Laos www.indochinaresearch.com

7. Research Project Set Up Define the Client Issues & Set Research Objectives Develop the Research Plan ( methodology, sample size, questionnaires, schedule, etc.) Conduct Fieldwork & Quality Control Conduct Data Entry & QC Analyze the Information Present the Findings (top-line presentation and final report) Make the Decision No outsourcing

8. Key Staff and Contacts Name Position Experience & Responsibilities Ms. Beth Owen Managing Director Beth brings 13 years experience focusing on marketing, research and communications throughout Asia, specializing in research design and analysis. Mr. John Cathcart Research Director 10+ years of market research, trade marketing and marketing communications on both the client- and agency-side. John has worked with some of the world’s leading FMCG and consumer electronics brands in Japan and across the Asia region. John was worked on and executed numerous studies from new product development, usage & attitudes, multi-country brand health, and shopper research strategy. Mr. Patrick Meza Research Director - Operations Patrick joins IRL with 15 years experience in Market Research. In his previous role as the National Operations Director at a Research agency in Australia, Patrick had full executive responsibility for all operations as part of the firm’s Management Team. During this time he established internal management systems for project performance and analysis, including quality, cost and efficiency, as well as managing and servicing operations-only clients.

9. Project Team & Client Service Structure Research Director Fieldwork Team Supervisors/QC Interviewers Project Coordination Project Managers DP Team DP Supervisor Data Processors Client Service Account Manager or Client Service Manager Operations Manager Operations Data Analyst Data cleaning

11. Analysis & Reporting Quantitative data can be processed will be processed in different ways (frequency counts, cross-tabulations, ranking, correlation, etc). Qualitative data will be collected as transcripts, which will then be analyzed by textual analysis. IRL strives to provide “Actionable and Practical Information" for clients’ decision making. Outcomes are the catalyst for actions by our clients, and delivering these actions is the driving force behind our research design and development process. IRL can deliver any forms of reporting as required by our clients: from data tabulations to written summaries to full comprehensive reports with recommendations for actions.

12. We provide solutions, insights and advice to…. Some of Our Clients…

13. 2010-11 Key Figures Cambodia # projects 74 # F2F interviews 76,300 # FGDs 101 # IDIs 280 # mystery shoppers/calls 1,172 Laos # Projects 49 # F2F interviews 28,100 # FGDs 30 # IDIs 130 # Business interviews 975 # Retail interviews 4,025 Vietnam # projects 106 # F2F interviews 65,900 # FGDs 54 # IDIs 168 # mystery shoppers/calls 9,000+

18. Regional Qualitative Projects with a National Coverage Pre-Testing of Communication materials related to health issues–FGDs across All Major Cities and Provinces Throughout Vietnam IRL managed this nationwide project (covering Hanoi, Ho Chi Minh , Thanh Hoa, Da Nang, and Dak Lak/Quang Ngai, and Vinh Long/Ca Mau). This project required that we cover two primary target audiences and a further segment to uncover the effectiveness of a full communications mix including TVCs, radio, loudspeaker scripts, posters and leaflets) Bank Mystery Shopping for Customer Service Delivery — Across All 40 Provinces in Vietnam IRL has led and managed this project across one of Japan’s leading banks across all major and 2 nd -tier cities The The scope of this project covers design, fieldwork and reporting. Contraceptive Health Project Spanning Across Urban and Rural Laos This project was initiated to understand attitudes towards contraceptive choice and products among women and product providers (including doctors) throughout Laos (Vientiane, Champasak, Oudomxai, and Khammouan. IRL manages another project for the World Bank to asses the skills level of the Lao population, reaching 2800 households across urban and rural Laos.

20. For any further details, please contact: Beth Owen Managing Director on behalf of Indochina Research (Vietnam) Ltd [email_address] Mobile +84 903 621144 Tel +848 38236965 Fax +848 38236971 ESOMAR membership is individual only. Beth Owen, as the Managing Director at Indochina Research (Vietnam) Ltd. is the ESOMAR member. As an ESOMAR member, she complies with the ICC/ESOMAR International Code of Marketing and Social Research Practice.