AIMIA Future of Digital (Mobile) 10 Dec 08

EVERYTHING WILL GO MOBILE ,[object Object],Jennifer Wilson principal L ean F orwar d

The Mobile – ubiquitous everywhere ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Context” + “Personalisation” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Changing Forms (as ‘phone’)

[object Object],[object Object],[object Object],[object Object],[object Object],The Changing Device (as ‘form’)

Why Mobile as Platform? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Based upon Tomi Ahonen – Mobile as the 7 th Mass Media

Media – audience measurement ,[object Object],[object Object],[object Object],[object Object],[object Object]

Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Crossing the Digital Divide? ,[object Object],[object Object],[object Object]

Hopes and dreams ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More hopes and dreams ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is coming on mobile? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

IS MOBILE… ,[object Object],Jennifer Wilson principal L ean F orwar d

AIMIA Future of Digital (Mobile) 10 Dec 08

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AIMIA Future of Digital (Mobile) 10 Dec 08