Resume of Jean Christophe ROBLES’ career path, experience, skills and achievements as a vastly experienced and widely travelled, multilingual tourism professional.

1. From
Jean Christophe ROBLES ESPINOSA
“Jean Christophe is a man with 6, Spg 242-24, Jln Subok, Bandar Seri Begawan – BRUNEI DARUSSALAM
vision and a wide variety of
+673 226 29 56 | +673 864 63 81 | chris.robles50
skills that he applies in an
exemplary manner with chrisrobles.pro@gmail.com
precision, certainty, and _________________________________________________________________
adroitness. He is excellent in
social interactions both Senior level Tourism Professional
publicly and in the office, and Destination Marketing – Tour Operations – Frontline Client Relations
his multilingual skills and long
_________________________________________________________________
experience working in
multicultural environments Highly experienced and widely traveled marketing, sales, operations and frontline
make him invaluable in his professional with experience in government, private sector and as an independent
field. He is as comfortable worker, and who has consistently delivered high quality work to his employers,
leading a project as he is being through a methodical approach to achieving tasks and objectives, a keen eye for
part of a team effort, and his detail, a strong work ethic and a sharp mind that has resulted in high client
satisfaction when in the frontlines, significant improvements in results, market
quick inventive mind penetration and operations when working for private or government organizations,
understands and finds and production of quantities of academic level written analytical and promotional
solutions to obstacles quickly documents, texts, brochures and presentations.
and effectively. I would highly
recommend him as a powerful
placement in any posting.”
Skills / Expertise / Experience
- Randy Raine-Reusch, Performance Booster – Led Marketing Team to increase visitor arrivals to
Artistic Director, Rainforest destination by an average of 12% year-on-year
World Music Festival between 2003 and 2011
Significantly increased destination uptake in
wholesaler brochures across markets, and destination
“Jean Christophe is a highly awareness through destination features across all
media
dedicated and skilled Director
of Marketing. He created very Strategic Thinker – Developed yearly marketing and media plans and
effective and targeted long term business plans, establishing marketing
strategies, market positioning and segmentation,
marketing campaigns working delivering sharp analyses of market trends,
with relevant stakeholders assessments of affecting factors and producing
such as The Empire Hotel & detailed statistics and performance matrixes
Country Club.” Great Communicator – Worldly and knowledgeable social networker who
- Anne Busfield, General delivers highly rated presentations, is media friendly,
Manager, The Empire Hotel & is forthcoming with off the cuff interviews, gives
convincing marketing pitches during sales calls, road
Country Club shows , in business meetings or on stand during trade
fairs, and is a world class Tour Guide
“It was a pleasure working Prolific Writer – Written, designed and/or edited tour programs for
with Jean Christophe. I Tour Operators, destination brochures, media
information kits, tourism articles, analytical reports,
enjoyed exchanging position papers, Board documents, speeches,
professional views with him; interviews, welcome messages, presentation texts,
his deep cultural insight and advertisement copy, website contents and terms of
strong creative intuition
reference and job specifications for tender documents
for branding exercises, promotional materials
contributed to the success of production and outsourced service providers
all our campaigns and actions.
Multicultural – French citizen of Peruvian ancestry, grew up, lived
I can only recommend him as and/or worked in a dozen countries in Europe,
a valuable asset to any America, Africa and Asia, and visited many more on
tourism or hospitality five continents
company.” Multilingual – Speaks with practically native fluency English,
- Gabrielle Alam, Managing French, Spanish and Italian, and has a good basic
Director, Eyes2market UK Ltd knowledge of Malay, as well as some notions of
German, Portuguese and Thai

2. Jean Career Path
Christophe
ROBLES DIRECTOR OF MARKETING & PROMOTION (2003 – 2012)
ESPINOSA Brunei Tourism Development Department – BSB , Brunei Darussalam
Joined in 2003 as Tourism Expert, and from 2006 to 2012, as Director of Marketing & Promotion, in
(Page II) charge of planning, developing and implementing the marketing strategies and initiatives to enhance
Brunei’s position as a tourist destination in South East Asia and to grow visitor arrivals, revenue and
length of stay, as well as to advise the Department on tourism related issues.
Key Responsibilities
Day to day direction and management of the Marketing Division, assigning duties and
areas of responsibility, monitoring performance and transferring skills to a staff of 5
Officers, 1 Assistant Officer and 2 Project Supervisors
Planning, preparing and implementing the marketing and promotional activities
within the planned Budget of about US$3.5 million yearly
Coordinating marketing activities with local and overseas industry partners, and with
appointed marketing representation offices in China and Australia
Coordinating public relations and media activities, writing press releases and press
materials, monitoring brand integrity and production of promotional materials
Coordinating and supervising online and new media marketing activities
Coordinating and planning attendance at industry fairs and trade affairs
Compiling and analyzing statistics, KPI and industry data, monitoring market trends
and intelligence, producing reports, analyses and position papers for higher
management
DIRECTOR OF MARKETING & PROMOTION (1995 – 2003)
Sarawak Tourism Board – Kuching , Sarawak - Malaysia
Joined in 1995 at the formation of the Tourism Board as Marketing Executive, later promoted to
Marketing Manager and then Director of Marketing & Promotion, establishing the working parameters
and the distinctive operating style of this multiple award winning organization and was in charge of
planning, developing and implementing the marketing strategies and initiatives to enhance Sarawak’s
position as a tourist destination within Malaysia, Borneo and South East Asia, and to grow visitor
arrivals, revenue and length of stay, as well as to advise the Board on tourism related issues.
Key Responsibilities
Vastly similar to the above responsibilities with Brunei Tourism, but supervising a staff
of 4 Marketing Executives and 3 Assistants, coordinating with overseas offices in
Germany, Italy and Australia, managing a budget of about US$2 million yearly and
having a heavier travel schedule to attend trade fairs and conduct road shows
MARKETING EXECUTIVE / OPERATIONS MANAGER (1993 – 1995)
Interworld Travel – Kuching , Sarawak - Malaysia
Joined in 1993 to help refine and improve the operations side of this family run inbound tour operator,
and to develop their marketing activities, particularly in Europe.
Key Responsibilities
Marketing the company services to wholesale Tour Operators in Europe
Managing client data base, communicating with clients and following up on requests,
bookings and preparation of itineraries
Designing and writing the tour programs brochures and leaflets
FREELANCE TOUR GUIDE, TOUR LEADER AND INTERPRETER (1985 – 1993)
Various leading Tour Operators / Club Med – Hong Kong and Malaysia
Worked as one of the most in demand multilingual tour guides in Hong Kong and Malaysia,
occasionally doing interpretation work and leading Club Med tour groups in 1992 and 1993.
Key Responsibilities
Delivering accurate, educational, insightful and entertaining tour commentaries to
visitors from all countries, in groups of all sizes and from all backgrounds, including
VVIPs, and interpreting for business people and officials
G.O. EXCURSIONS / TOUR LEADER (1982 – 1985)
Club Med – Paris , France / resorts in Tunisia, Mexico, Senegal, Morocco, Haiti, Italy
Joined the Club Med Excursions service in 1982, underwent a 2 month intensive Tour Guide and Tour
Leader training in Tunisia, and then worked as G.O. Excursions in several Club Med resorts, consistently
achieving over 90% guest satisfaction returns on tours conducted.
Key Responsibilities
Conducting, leading and guiding day trip to week long excursions and circuits
Promoting and selling tours to resort guests and doing pre-departure briefings
Public and guest relations, stage performances and entertaining guests

3. Jean Christophe ROBLES ESPINOSA (Page III)
From
Other Work Experiences
Tour Representative – Worked briefly for Canadian Tour Operator Mirabelle
Tours as Tour Representative for their clients in Punta
“JCR is a long term contact Cana, Dominican Republic
who is very professional in Hotel Receptionist – Worked over a summer season at the Front Desk of the
all that he does. I can family run Hotel Treviso, in Jesolo Lido, Italy
thoroughly recommend Company Owner – Created and co-managed for a year Archeo Tours, a
him.” very niche tour operation in Lima, Peru, specializing in
- Paul Flackett, Managing educational tours to remote archaeological sites in the
Director, IMEX Andes mountains near Lima, using Land Rovers, horses
and sleeping in rudimentary accommodation
Sales Person – Worked for brief periods in several sales positions in
“A mentor, leader and a direct retail sales, door to door publishing sales and
great friend” telemarketing, in France, Italy and Spain
- Geoffrey Lee, Tourism
Officer, Sarawak Tourism
Board
Training / Knowledge / Computer Skills
C.E.C.E.L.E. (Centre d’Études du Commerce Extérieur et des Langues Étrangères, Paris
“Chris has been well - France)
acquainted with me and is – Certificate sanctioning a course in External Commerce and Foreign Languages,
one of my first contacts in followed by a practical training in tour operations at the CTV –CEDRI Tour Operator
and Incentive House, in Paris – France
Brunei when UNWTO
approached the country. WFTGA (World Federation of Tourist Guide Associations, Nicosia, Cyprus based)
Chris is an efficient worker – Certified Tour Guide and Trainer (Part I & Part II Train the Trainer Course, delivered
in BSB – Brunei Darussalam)
with amicable character.”
- Jing Xu, Director, UNWTO Attended various courses, seminars and training on marketing techniques, computer use
World Tourism and work efficiency improvement
Organization Fluent in spoken, read and written English, French, Spanish and Italian
______________________
Proficient in use of Microsoft Office suite, early user of Internet, social networking sites and
of e-marketing tools
SOCIAL SITES :
Recognitions / Positions
www.linkedin.com/in/jean  Winner of the 2006 IMEX Academy Award for the Asia - Pacific region
christopherobles  Creative inspiration behind the multiple award winning Sarawak trade fair pavilion
 Chairman of the Organizing Committee of the 2001 Rainforest World Music
Festival in Santubong , Sarawak – Malaysia, and Head of Selection Committee
from 1998 to 2003
 Secretary of the TRAVEX Committee of the 2010 ASEAN Tourism Forum in Jerudong,
www.facebook.com/JeanC Brunei Darussalam
hristophe.Robles  Secretary and member of various organizing committees for work related
sport and cultural events, strategic plans and ISO certification processes
FULL ONLINE C.V. (SLIDE
SHARE PRESENTATION) : Qualities / Interests
 Dedicated, committed, pro-active, independent, objective oriented, high integrity
 Meticulous, thorough, perfectionist, grounded in reality, credible
www.slideshare.net/JeanC  Excellent interpersonal skills, worldly, adaptable, leads by example, mentors
hristopheRobles/curriculu
m-vitae-of-jean-  Travel, geography, history, scientific news, current events, social issues, knowledge
christophe-robles-latest-  Reading, music, movies, world cultures, exploring new horizons, discovering
update  Motorcycle riding since teen years, has owned 20 motorbikes over the years
 Good and “exotic” food, believes that life is meant to be enjoyed