2. Secrets of St. Louis’ Top In uencers
Common traits and habits among top in uential
personalities of the STL Index Top 100
Brad Hogenmiller (@javastl)

3. VOLUME
3.96 tweets per day
by general public

4. VOLUME
3.96 tweets per day
by general public
13.1 tweets per day
by the top 100

5. VOLUME
1.13 replies per day
by general public

6. VOLUME
1.13 replies per day
by general public
2.64 replies per day
by the top 100

7. VOLUME
1%
portion of active tweeps
in the top 100

8. VOLUME
1%
portion of active tweeps
in the top 100
3.4%
percentage of total
tweets by the top 100

9. FOLLOWS
244
number of people the average
St. Louisan follows

10. FOLLOWS
244
number of people the average
St. Louisan follows
3,513 number of people the average
top 100 tweep follows

11. FOLLOWERS
236
number of followers the
average St. Louisan has

12. FOLLOWERS
236
number of followers the
average St. Louisan has
20,770
number of followers the
average top 100 tweep has

13. TIME ON TWITTER
1.29 years on Twitter by
average St. Louisan

14. TIME ON TWITTER
1.29 years on Twitter by
average St. Louisan
2.51 years on Twitter by
average top 100 tweep

15. TIME ON TWITTER
1.29 years on Twitter by
average St. Louisan
2.51 years on Twitter by
average top 100 tweep
4+
only three people in STL were on Twitter before
@davegray (two appear to be related to @jack)

16. TIMING
FRI most popular weekday for average
St. Louisan tweeps and tweets
TUE least popular weekday for average
St. Louisan tweeps and tweets

17. TIMING
TUE most popular weekday for average
top 1,000 tweeps and tweets
FRI
least popular weekday for average
top 1,000 tweeps and tweets

18. LINKS
STLtoday.com
most popular domain tweeted from top 100
Twitpic.com
93 of the top 100 linked to this domain

19. HASHTAGS
Most Popular Hashtags Used by Top 100
1 #STL

20. HASHTAGS
Most Popular Hashtags Used by Top 100
1 #STL*
*82/100 used this hashtag (tweeted
5,676 so far in 2011)

21. HASHTAGS
Most Popular Hashtags Used by Top 100
1 #STL
2 #FF

22. HASHTAGS
Most Popular Hashtags Used by Top 100
1 #STL
2 #FF
3 #winning

23. HASHTAGS
Most Popular Hashtags Used by Top 100
1 #STL
2 #FF
3 #winning*
*

24. LOCAL BRANDS
Brand Mentions By Top 100
1. Cardinals (79/100)
2. Rams (58/100)
3. Busch (55/100)
4. Blues (49/100)
5. Lambert (49/100)

25. MENTIONED
Tweep Mentions By Top 100
1. @MayorSlay (45/100)
2. @Rizzotees (43/100)
3. @RiverfrontTimes (38/100)
4. @Addthis (37/100)
5. @Youtube (37/100)

26. THANKS
#STLi