An analysis of the #btvsmb hashtag conversation from 5/31/2011 – 6/2/2011

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An analysis of the #btvsmb hashtag conversation from 5/31/2011 – 6/2/2011

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An analysis of the #btvsmb hashtag conversation from 5/31/2011 – 6/2/2011

  1. 1. An analysis of the #btvsmbhashtagconversation from 5/31/2011 – 6/2/2011<br />
  2. 2. At a glance<br />Analyzed 283 tweets containing “#btvsmb” from 8am on Tuesday (5/31) through 3pm on Thursday (6/2)<br />A total of 78 conversation participants<br />Average of 3.6 tweets per participant<br />69 Tweets were RTs (24%)<br />65% of Tweets contained at least one @ mention<br />6/2/2011<br />2<br />
  3. 3. half of #btvsmb conversation participants tweeted just once<br />7 (9%) participants tweeted more than 10 times, generating 40% of all #btvsmb Tweets<br />Participants with…<br />6/2/2011<br />3<br />
  4. 4. @ejyoung67 was the most prolific #btvsmb conversation participant by far, generating over 10% of all #btvsmb tweets<br />40% of all #btvsmb tweets were generated by the top 7 participants<br />Top 5 Conversation Participants<br />Number of #btvsmb Tweets<br />User<br />29<br />@ejyoung67 (Elaine Young)<br />18<br />@swichi293 (Brian Swichkow)<br />18<br />@PMGNicole (Nicole Ravlin)<br />12<br />@ethanwaldman (Ethan Waldman)<br />12<br />@barbaradozetos (Barbara Dozetos)<br />12<br />@brighieb (BrighidBuzzell)<br />11<br />@AmyBTV (Amy Lafayette)<br />6/2/2011<br />4<br />
  5. 5. Word cloud of 283 #btvsmb Tweets<br />6/2/2011<br />5<br />
  6. 6. @cc_chapman had 76% more @ mentions than @marketingprofs<br />| 95 mentions<br />| 54 mentions<br />6/2/2011<br />6<br />
  7. 7. Most retweeted tweet was from @socialamateur<br />6/2/2011<br />7<br />

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