The Grown-Ups Guide to the
                             Social World of Web 2.0.



Thursday, March 19, 2009
mar ketar tscreative .com                    I M A G I N E T H AT. W E D O .




                            And Their Gui...
marketar tscreative .com                         I M A G I N E T H AT. W E D O .



     US Internet Users by Age

       ...
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     US Internet Users by...
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     US Internet Users by Age

       ...
marketar tscreative .com                I M A G I N E T H AT. W E D O .



     Market Arts Creative Social Universe




T...
marketar tscreative .com                I M A G I N E T H AT. W E D O .



     Market Arts Creative Social Universe




 ...
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     Market Arts Creative Social Universe
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marketar tscreative .com                                I M A G I N E T H AT. W E D O .



     Market Arts Creative Socia...
marketar tscreative .com                                I M A G I N E T H AT. W E D O .



     Market Arts Creative Socia...
marketar tscreative .com                                 I M A G I N E T H AT. W E D O .



     Market Arts Creative Soci...
marketar tscreative .com                                  I M A G I N E T H AT. W E D O .



     Market Arts Creative Soc...
marketar tscreative .com                                             I M A G I N E T H AT. W E D O .



     Market Arts C...
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     Market Arts...
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     Market Art...
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     Market Art...
marketar tscreative .com                                                   I M A G I N E T H AT. W E D O .



     Market ...
marketar tscreative .com             I M A G I N E T H AT. W E D O .




                           Social Networks
      ...
marketar tscreative .com     I M A G I N E T H AT. W E D O .




                           Facebook


Thursday, March 19,...
marketar tscreative .com     I M A G I N E T H AT. W E D O .




                           Facebook


Thursday, March 19,...
marketar tscreative .com                              I M A G I N E T H AT. W E D O .




                           Faceb...
marketar tscreative .com                                       I M A G I N E T H AT. W E D O .




                       ...
marketar tscreative .com   I M A G I N E T H AT. W E D O .




     Favorite Features




Thursday, March 19, 2009
marketar tscreative .com                     I M A G I N E T H AT. W E D O .




     Favorite Features

    Business Page...
marketar tscreative .com                     I M A G I N E T H AT. W E D O .




     Favorite Features

    Business Page...
marketar tscreative .com   I M A G I N E T H AT. W E D O .




     Favorite Features

    Facebook
    Connect
    Applic...
marketar tscreative .com      I M A G I N E T H AT. W E D O .




                           LinkedIn


Thursday, March 19...
marketar tscreative .com      I M A G I N E T H AT. W E D O .




                           LinkedIn


Thursday, March 19...
marketar tscreative .com                             I M A G I N E T H AT. W E D O .




                           Linked...
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                           LinkedIn
   ...
marketar tscreative .com   I M A G I N E T H AT. W E D O .




     Favorite Features




    Source: BNET.com




Thursda...
marketar tscreative .com   I M A G I N E T H AT. W E D O .




     Favorite Features

    Word Press.




    Source: BNE...
marketar tscreative .com   I M A G I N E T H AT. W E D O .




     Favorite Features

    Word Press.
    Slide Share.


...
marketar tscreative .com   I M A G I N E T H AT. W E D O .




     Favorite Features

    Word Press.
    Slide Share.
  ...
marketar tscreative .com   I M A G I N E T H AT. W E D O .




     Favorite Features

    Word Press.
    Slide Share.
  ...
marketar tscreative .com                  I M A G I N E T H AT. W E D O .




     Favorite Features

    Word Press.
    ...
marketar tscreative .com                 I M A G I N E T H AT. W E D O .




                               Plaxo/Pulse


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marketar tscreative .com                 I M A G I N E T H AT. W E D O .




                               Plaxo/Pulse


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                         ...
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                     ...
marketar tscreative .com   I M A G I N E T H AT. W E D O .




     Plaxo/Pulse




Thursday, March 19, 2009
marketar tscreative .com      I M A G I N E T H AT. W E D O .




     Plaxo/Pulse
    Started as address book
    managem...
marketar tscreative .com      I M A G I N E T H AT. W E D O .




     Plaxo/Pulse
    Started as address book
    managem...
marketar tscreative .com           I M A G I N E T H AT. W E D O .




     Plaxo/Pulse
    Started as address book
    ma...
marketar tscreative .com          I M A G I N E T H AT. W E D O .




                               Ning




Thursday, Ma...
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                               Ning




Thursday, Ma...
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                                ...
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                                      ...
marketar tscreative .com                           I M A G I N E T H AT. W E D O .



     Ning




    Source: CMS Wire, ...
marketar tscreative .com                           I M A G I N E T H AT. W E D O .



     Ning

    Over 230,000 niche ne...
marketar tscreative .com                           I M A G I N E T H AT. W E D O .



     Ning

    Over 230,000 niche ne...
marketar tscreative .com                I M A G I N E T H AT. W E D O .




                               Micromedia




...
marketar tscreative .com                I M A G I N E T H AT. W E D O .




                               Micromedia




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                             ...
marketar tscreative .com                I M A G I N E T H AT. W E D O .




                               Micromedia


  ...
marketar tscreative .com   I M A G I N E T H AT. W E D O .



     Why Twitter?




Thursday, March 19, 2009
marketar tscreative .com   I M A G I N E T H AT. W E D O .



     Why Twitter?
    Real time reactions




Thursday, Marc...
marketar tscreative .com       I M A G I N E T H AT. W E D O .



     Why Twitter?
    Real time reactions

    Track wha...
marketar tscreative .com       I M A G I N E T H AT. W E D O .



     Why Twitter?
    Real time reactions

    Track wha...
marketar tscreative .com             I M A G I N E T H AT. W E D O .



     I’m a vegetarian but I love Popeye’s Chicken ...
marketar tscreative .com             I M A G I N E T H AT. W E D O .



     I’m a vegetarian but I love Popeye’s Chicken ...
marketar tscreative .com             I M A G I N E T H AT. W E D O .




                           Cats who Twitter




T...
marketar tscreative .com             I M A G I N E T H AT. W E D O .




                           Cats who Twitter




T...
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                           Cats who Twitter

 ...
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                              ...
marketar tscreative .com           I M A G I N E T H AT. W E D O .




                               Oscar


Thursday, Ma...
marketar tscreative .com   I M A G I N E T H AT. W E D O .



     Angel the Cat Tweets:




Thursday, March 19, 2009
marketar tscreative .com   I M A G I N E T H AT. W E D O .




         Cool Cats to Follow on Twitter




Thursday, March...
marketar tscreative .com   I M A G I N E T H AT. W E D O .




         Cool Cats to Follow on Twitter




Thursday, March...
marketar tscreative .com                  I M A G I N E T H AT. W E D O .




                               Life Streams
...
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                               Life Streams
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                            ...
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                               Life Streams...
marketar tscreative .com   I M A G I N E T H AT. W E D O .




     Friend Feed.




Thursday, March 19, 2009
marketar tscreative .com   I M A G I N E T H AT. W E D O .




     Friend Feed.
     More focus on content
     aggregati...
marketar tscreative .com   I M A G I N E T H AT. W E D O .




     Friend Feed.
     More focus on content
     aggregati...
marketar tscreative .com         I M A G I N E T H AT. W E D O .




     Friend Feed.
     More focus on content
     agg...
marketar tscreative .com             I M A G I N E T H AT. W E D O .




     Ping.fm makes updating social networks a sna...
marketar tscreative .com             I M A G I N E T H AT. W E D O .




     Ping.fm makes updating social networks a sna...
marketar tscreative .com             I M A G I N E T H AT. W E D O .




     Ping.fm makes updating social networks a sna...
marketar tscreative .com             I M A G I N E T H AT. W E D O .




     Ping.fm makes updating social networks a sna...
marketar tscreative .com              I M A G I N E T H AT. W E D O .




                               Blogging




Thur...
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                               Blogging




Thur...
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                               Blogging
...
marketar tscreative .com             I M A G I N E T H AT. W E D O .



     Who’s Blogging and What are they Blogging Abo...
marketar tscreative .com                     I M A G I N E T H AT. W E D O .



     Who’s Blogging and What are they Blog...
marketar tscreative .com                      I M A G I N E T H AT. W E D O .



     Who’s Blogging and What are they Blo...
marketar tscreative .com                      I M A G I N E T H AT. W E D O .



     Who’s Blogging and What are they Blo...
marketar tscreative .com                      I M A G I N E T H AT. W E D O .



     Who’s Blogging and What are they Blo...
marketar tscreative .com                      I M A G I N E T H AT. W E D O .



     Who’s Blogging and What are they Blo...
marketar tscreative .com                      I M A G I N E T H AT. W E D O .



     Who’s Blogging and What are they Blo...
marketar tscreative .com                      I M A G I N E T H AT. W E D O .



     Who’s Blogging and What are they Blo...
marketar tscreative .com                      I M A G I N E T H AT. W E D O .



     Who’s Blogging and What are they Blo...
marketar tscreative .com                                       I M A G I N E T H AT. W E D O .



     Technorati Top Blog...
marketar tscreative .com                                             I M A G I N E T H AT. W E D O .



     Bloggers’ Infl...
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     Bloggers’ Infl...
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     Bloggers’ Infl...
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     Bloggers’ Infl...
marketar tscreative .com       I M A G I N E T H AT. W E D O .



     Blog Traffic-Building Tools




     Source: eMarket...
marketar tscreative .com                                       I M A G I N E T H AT. W E D O .



     Blog Traffic-Buildin...
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     Blog Traffic-Buildin...
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     Blog Traffic-Buildin...
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     Blog Traffic-Buildin...
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     Blog Traffic-Buildin...
marketar tscreative .com                                       I M A G I N E T H AT. W E D O .



     Blog Traffic-Buildin...
marketar tscreative .com                                       I M A G I N E T H AT. W E D O .



     Blog Traffic-Buildin...
marketar tscreative .com                I M A G I N E T H AT. W E D O .




                               Podcasting




...
marketar tscreative .com                     I M A G I N E T H AT. W E D O .




                               Podcasting...
marketar tscreative .com                     I M A G I N E T H AT. W E D O .




                               Podcasting...
marketar tscreative .com              I M A G I N E T H AT. W E D O .




     7 Secrets of Podcasting Like a Pro




Thur...
marketar tscreative .com              I M A G I N E T H AT. W E D O .




     7 Secrets of Podcasting Like a Pro
     Pur...
marketar tscreative .com              I M A G I N E T H AT. W E D O .




     7 Secrets of Podcasting Like a Pro
     Pur...
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     7 Secrets of Podcasting Like a Pro
     Pur...
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     7 Secrets of Podcasting Like a Pro
     Pur...
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     7 Secrets of Podcasting Like a Pro
     Pur...
marketar tscreative .com              I M A G I N E T H AT. W E D O .




     7 Secrets of Podcasting Like a Pro
     Pur...
marketar tscreative .com              I M A G I N E T H AT. W E D O .




     7 Secrets of Podcasting Like a Pro
     Pur...
marketar tscreative .com   I M A G I N E T H AT. W E D O .




     Favorite Podcasts




Thursday, March 19, 2009
marketar tscreative .com              I M A G I N E T H AT. W E D O .




     Favorite Podcasts




     Mignon Fogarty’s...
marketar tscreative .com              I M A G I N E T H AT. W E D O .




     Favorite Podcasts




     Mignon Fogarty’s...
marketar tscreative .com                          I M A G I N E T H AT. W E D O .




     Favorite Podcasts




     Mign...
marketar tscreative .com                          I M A G I N E T H AT. W E D O .




     Favorite Podcasts




     Mign...
marketar tscreative .com                           I M A G I N E T H AT. W E D O .




     Favorite Podcasts




     Mig...
marketar tscreative .com              I M A G I N E T H AT. W E D O .




                            Good Enough
        ...
marketar tscreative .com         I M A G I N E T H AT. W E D O .




     Roanoke College on Facebook.
     Video Good Eno...
marketar tscreative .com             I M A G I N E T H AT. W E D O .




     Bigby Bob Coffee.
     Another Video Good En...
marketar tscreative .com   I M A G I N E T H AT. W E D O .




     Freshman in the Kitchen




Thursday, March 19, 2009
marketar tscreative .com   I M A G I N E T H AT. W E D O .




     Freshman in the Kitchen




Thursday, March 19, 2009
marketar tscreative .com               I M A G I N E T H AT. W E D O .




                           What We’ve Learned
 ...
marketar tscreative .com             I M A G I N E T H AT. W E D O .




     New Marketing Criteria.
     Would You Tell ...
marketar tscreative .com             I M A G I N E T H AT. W E D O .




     New Marketing Criteria.
     Would You Tell ...
marketar tscreative .com                  I M A G I N E T H AT. W E D O .




     New Marketing Criteria.
     Would You ...
marketar tscreative .com                  I M A G I N E T H AT. W E D O .




     New Marketing Criteria.
     Would You ...
marketar tscreative .com                           I M A G I N E T H AT. W E D O .




     New Marketing Criteria.
     W...
marketar tscreative .com   I M A G I N E T H AT. W E D O .




     Favorite Resources




Thursday, March 19, 2009
marketar tscreative .com          I M A G I N E T H AT. W E D O .




     Favorite Resources
    Mark Glazer, Media Shift...
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     Favorite Resources
    Mark Glazer, Media Sh...
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     Favorite Resources
    Mark Glazer, Media Sh...
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     Favorite Resources
    Mark Gla...
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     Favorite Resources
    Mark G...
marketar tscreative .com   I M A G I N E T H AT. W E D O .




     More Favorite Resources




Thursday, March 19, 2009
marketar tscreative .com   I M A G I N E T H AT. W E D O .




     More Favorite Resources
    Twitter Tools:




Thursda...
marketar tscreative .com   I M A G I N E T H AT. W E D O .




     More Favorite Resources
    Twitter Tools:

    Search...
marketar tscreative .com     I M A G I N E T H AT. W E D O .




     More Favorite Resources
    Twitter Tools:

    Sear...
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     More Favorite Resources
    Twitter Tools:

  ...
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     More Favorite Resources
    Twitter Tools:

  ...
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     More Favorite Resources
    Twitt...
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     More Favorite Resources
    Twitt...
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     More Favorite Resources
    Twitt...
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                           The Grown-ups Guide
 ...
marketar tscreative .com                  I M A G I N E T H AT. W E D O .




                           The Grown-ups The...
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Grown-ups Guide to the Social World of Web 2.0

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The buzz about new media can be a barrier to entry, but we've learned that it CAN be learned and you don't have to know it all to put it to work in your business.

KEY POINTS:
An introduction to major social networking sites.

Practical advice for building a brand consistent and yet authentically human online presence for your business.

How micro-blogging sites can improve your PR program.

Practical tips about podcasting.

How to get the benefits of blogging without the work.

Favorite resources for all things Web 2.0.

Secret stuff we learned through suffering so you don't have to.

That's it. That's the Grown-ups Guide to the Social World of Web 2.0!

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  • Grown-ups Guide to the Social World of Web 2.0

    1. 1. The Grown-Ups Guide to the Social World of Web 2.0. Thursday, March 19, 2009
    2. 2. mar ketar tscreative .com I M A G I N E T H AT. W E D O . And Their Guide to Web 2.0 and Beyond Thursday, March 19, 2009
    3. 3. marketar tscreative .com I M A G I N E T H AT. W E D O . US Internet Users by Age 2-11 - 18,042,000 12-17 - 19,280,000 18-24 - 22,826,000 25-34 - 29,116,000 35-44 - 35,204,000 45-54 - 33,073,000 55-64 - 20,194,000 65+ - 11,194,000 303,824,646 people in the USA Source: US Census Bureau 189,468,000 people on the Internet in the USA Source: comScore Media Metrix Thursday, March 19, 2009
    4. 4. marketar tscreative .com I M A G I N E T H AT. W E D O . US Internet Users by Age 9.5% 5.9% 2-11 - 18,042,000 10.7% 10.2% 12-17 - 19,280,000 18-24 - 22,826,000 25-34 - 29,116,000 12.1% 35-44 - 35,204,000 17.5% 45-54 - 33,073,000 55-64 - 20,194,000 65+ - 11,194,000 15.4% 18.6% 303,824,646 people in the USA Source: US Census Bureau 189,468,000 people on the Internet in the USA Source: comScore Media Metrix Thursday, March 19, 2009
    5. 5. marketar tscreative .com I M A G I N E T H AT. W E D O . US Internet Users by Age 2-11 - 18,042,000 12-17 - 19,280,000 18-24 - 22,826,000 25-34 - 29,116,000 35-44 - 35,204,000 45-54 - 33,073,000 55-64 - 20,194,000 65+ - 11,194,000 303,824,646 people in the USA Source: US Census Bureau 189,468,000 people on the Internet in the USA Source: comScore Media Metrix Thursday, March 19, 2009
    6. 6. marketar tscreative .com I M A G I N E T H AT. W E D O . Market Arts Creative Social Universe Thursday, March 19, 2009
    7. 7. marketar tscreative .com I M A G I N E T H AT. W E D O . Market Arts Creative Social Universe Content. Share. Listen. Respond. Thursday, March 19, 2009
    8. 8. marketar tscreative .com I M A G I N E T H AT. W E D O . Market Arts Creative Social Universe Facebook Content. Share. Listen. Respond. Thursday, March 19, 2009
    9. 9. marketar tscreative .com I M A G I N E T H AT. W E D O . Market Arts Creative Social Universe Plaxo LinkedIn Facebook Ning Content. Share. Listen. Respond. Thursday, March 19, 2009
    10. 10. marketar tscreative .com I M A G I N E T H AT. W E D O . Market Arts Creative Social Universe Plaxo LinkedIn Facebook Ning Content. Share. Listen. Respond. Twitter Thursday, March 19, 2009
    11. 11. marketar tscreative .com I M A G I N E T H AT. W E D O . Market Arts Creative Social Universe Plaxo LinkedIn Facebook Ning Content. Share. Listen. Respond. Twitter FriendFeed Ping.fm Thursday, March 19, 2009
    12. 12. marketar tscreative .com I M A G I N E T H AT. W E D O . Market Arts Creative Social Universe Plaxo LinkedIn Facebook Ning Content. Share. Listen. Respond. Twitter Technorati FriendFeed Ping.fm Thursday, March 19, 2009
    13. 13. marketar tscreative .com I M A G I N E T H AT. W E D O . Market Arts Creative Social Universe Plaxo LinkedIn Vimeo Facebook Ning Content. Share. You Tube Listen. Respond. Twitter Technorati FriendFeed Ping.fm Thursday, March 19, 2009
    14. 14. marketar tscreative .com I M A G I N E T H AT. W E D O . Market Arts Creative Social Universe iTunes Plaxo LinkedIn Vimeo Facebook Ning Content. Share. You Tube Listen. Respond. Twitter Technorati FriendFeed Ping.fm Thursday, March 19, 2009
    15. 15. marketar tscreative .com I M A G I N E T H AT. W E D O . Market Arts Creative Social Universe Flickr iTunes Plaxo LinkedIn Vimeo Facebook Ning Content. Share. You Tube Listen. Respond. Twitter Technorati FriendFeed Ping.fm Thursday, March 19, 2009
    16. 16. marketar tscreative .com I M A G I N E T H AT. W E D O . Market Arts Creative Social Universe DMOZ Flickr iTunes Zoom Info Plaxo LinkedIn Vimeo Facebook Ning Content. Share. You Tube Listen. Respond. Twitter Technorati FriendFeed Ping.fm Thursday, March 19, 2009
    17. 17. marketar tscreative .com I M A G I N E T H AT. W E D O . Market Arts Creative Social Universe DMOZ Flickr iTunes Zoom Info Plaxo LinkedIn Vimeo Fast Company Facebook Ning Content. Share. You Tube How To Listen. Respond. Twitter Technorati Public Motor City Speaking Connect FriendFeed Ping.fm Podcast Guest Naymz Appearances Client Scrapplet Web Sites Thursday, March 19, 2009
    18. 18. marketar tscreative .com I M A G I N E T H AT. W E D O . Social Networks Facebook LinkedIn Plaxo Ning Thursday, March 19, 2009
    19. 19. marketar tscreative .com I M A G I N E T H AT. W E D O . Facebook Thursday, March 19, 2009
    20. 20. marketar tscreative .com I M A G I N E T H AT. W E D O . Facebook Thursday, March 19, 2009
    21. 21. marketar tscreative .com I M A G I N E T H AT. W E D O . Facebook Founded in 2004 by Mark Zuckerberg at Harvard University Thursday, March 19, 2009
    22. 22. marketar tscreative .com I M A G I N E T H AT. W E D O . Facebook 120 million active users. Source: Facebook. November, 2008 Thursday, March 19, 2009
    23. 23. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Features Thursday, March 19, 2009
    24. 24. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Features Business Page: Link your business to your personal profile Thursday, March 19, 2009
    25. 25. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Features Business Page: Link your business to your personal profile Life Stream Using Facebook Notes: Photos. Video. Blogs Thursday, March 19, 2009
    26. 26. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Features Facebook Connect Application Thursday, March 19, 2009
    27. 27. marketar tscreative .com I M A G I N E T H AT. W E D O . LinkedIn Thursday, March 19, 2009
    28. 28. marketar tscreative .com I M A G I N E T H AT. W E D O . LinkedIn Thursday, March 19, 2009
    29. 29. marketar tscreative .com I M A G I N E T H AT. W E D O . LinkedIn Founded in 2003. Company valued at $1 billion by current investors. Thursday, March 19, 2009
    30. 30. marketar tscreative .com I M A G I N E T H AT. W E D O . LinkedIn 30 million users. Thursday, March 19, 2009
    31. 31. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Features Source: BNET.com Thursday, March 19, 2009
    32. 32. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Features Word Press. Source: BNET.com Thursday, March 19, 2009
    33. 33. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Features Word Press. Slide Share. Source: BNET.com Thursday, March 19, 2009
    34. 34. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Features Word Press. Slide Share. Video. Source: BNET.com Thursday, March 19, 2009
    35. 35. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Features Word Press. Slide Share. Video. Photos. Source: BNET.com Thursday, March 19, 2009
    36. 36. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Features Word Press. Slide Share. Video. Photos. Skews to business professionals 25 - 65 Source: BNET.com Thursday, March 19, 2009
    37. 37. marketar tscreative .com I M A G I N E T H AT. W E D O . Plaxo/Pulse Thursday, March 19, 2009
    38. 38. marketar tscreative .com I M A G I N E T H AT. W E D O . Plaxo/Pulse Thursday, March 19, 2009
    39. 39. marketar tscreative .com I M A G I N E T H AT. W E D O . Plaxo/Pulse Founded in 2007. Acquired by Comcast in 2008. Thursday, March 19, 2009
    40. 40. marketar tscreative .com I M A G I N E T H AT. W E D O . Plaxo/Pulse 20 million users. Source: Plaxo press release 5/22/08 Thursday, March 19, 2009
    41. 41. marketar tscreative .com I M A G I N E T H AT. W E D O . Plaxo/Pulse Thursday, March 19, 2009
    42. 42. marketar tscreative .com I M A G I N E T H AT. W E D O . Plaxo/Pulse Started as address book management utility in 2003. Thursday, March 19, 2009
    43. 43. marketar tscreative .com I M A G I N E T H AT. W E D O . Plaxo/Pulse Started as address book management utility in 2003. Devised to help you stay in touch with people you already know. Thursday, March 19, 2009
    44. 44. marketar tscreative .com I M A G I N E T H AT. W E D O . Plaxo/Pulse Started as address book management utility in 2003. Devised to help you stay in touch with people you already know. Share your content from other sites with categories of people. Thursday, March 19, 2009
    45. 45. marketar tscreative .com I M A G I N E T H AT. W E D O . Ning Thursday, March 19, 2009
    46. 46. marketar tscreative .com I M A G I N E T H AT. W E D O . Ning Thursday, March 19, 2009
    47. 47. marketar tscreative .com I M A G I N E T H AT. W E D O . Ning Founded in 2004 by Marc Andreessen, founder of Netscape Thursday, March 19, 2009
    48. 48. marketar tscreative .com I M A G I N E T H AT. W E D O . Ning 20 million page views per month. Thursday, March 19, 2009
    49. 49. marketar tscreative .com I M A G I N E T H AT. W E D O . Ning Source: CMS Wire, article by Eric Brown, 4/14/08 Thursday, March 19, 2009
    50. 50. marketar tscreative .com I M A G I N E T H AT. W E D O . Ning Over 230,000 niche networks from olive oil to web analytics Source: CMS Wire, article by Eric Brown, 4/14/08 Thursday, March 19, 2009
    51. 51. marketar tscreative .com I M A G I N E T H AT. W E D O . Ning Over 230,000 niche networks from olive oil to web analytics Used successfully by Seth Godin to start a “tribe” for his forthcoming book Tribes Source: CMS Wire, article by Eric Brown, 4/14/08 Thursday, March 19, 2009
    52. 52. marketar tscreative .com I M A G I N E T H AT. W E D O . Micromedia Thursday, March 19, 2009
    53. 53. marketar tscreative .com I M A G I N E T H AT. W E D O . Micromedia Thursday, March 19, 2009
    54. 54. marketar tscreative .com I M A G I N E T H AT. W E D O . Micromedia A social messaging utility for connecting in 140 characters or less. Thursday, March 19, 2009
    55. 55. marketar tscreative .com I M A G I N E T H AT. W E D O . Micromedia Twitter Thursday, March 19, 2009
    56. 56. marketar tscreative .com I M A G I N E T H AT. W E D O . Why Twitter? Thursday, March 19, 2009
    57. 57. marketar tscreative .com I M A G I N E T H AT. W E D O . Why Twitter? Real time reactions Thursday, March 19, 2009
    58. 58. marketar tscreative .com I M A G I N E T H AT. W E D O . Why Twitter? Real time reactions Track what’s being said (and what isn’t) about you, your clients, an industry Thursday, March 19, 2009
    59. 59. marketar tscreative .com I M A G I N E T H AT. W E D O . Why Twitter? Real time reactions Track what’s being said (and what isn’t) about you, your clients, an industry PR Opportunities Thursday, March 19, 2009
    60. 60. marketar tscreative .com I M A G I N E T H AT. W E D O . I’m a vegetarian but I love Popeye’s Chicken Tweets Thursday, March 19, 2009
    61. 61. marketar tscreative .com I M A G I N E T H AT. W E D O . I’m a vegetarian but I love Popeye’s Chicken Tweets Thursday, March 19, 2009
    62. 62. marketar tscreative .com I M A G I N E T H AT. W E D O . Cats who Twitter Thursday, March 19, 2009
    63. 63. marketar tscreative .com I M A G I N E T H AT. W E D O . Cats who Twitter Thursday, March 19, 2009
    64. 64. marketar tscreative .com I M A G I N E T H AT. W E D O . Cats who Twitter A Message from Monkey_Cat Thursday, March 19, 2009
    65. 65. marketar tscreative .com I M A G I N E T H AT. W E D O . The Most Popular Cat Ever! Thursday, March 19, 2009
    66. 66. marketar tscreative .com I M A G I N E T H AT. W E D O . Oscar Thursday, March 19, 2009
    67. 67. marketar tscreative .com I M A G I N E T H AT. W E D O . Angel the Cat Tweets: Thursday, March 19, 2009
    68. 68. marketar tscreative .com I M A G I N E T H AT. W E D O . Cool Cats to Follow on Twitter Thursday, March 19, 2009
    69. 69. marketar tscreative .com I M A G I N E T H AT. W E D O . Cool Cats to Follow on Twitter Thursday, March 19, 2009
    70. 70. marketar tscreative .com I M A G I N E T H AT. W E D O . Life Streams Thursday, March 19, 2009
    71. 71. marketar tscreative .com I M A G I N E T H AT. W E D O . Life Streams Thursday, March 19, 2009
    72. 72. marketar tscreative .com I M A G I N E T H AT. W E D O . Life Streams Share Things on the Web with People You Know. Thursday, March 19, 2009
    73. 73. marketar tscreative .com I M A G I N E T H AT. W E D O . Life Streams Friend Feed Thursday, March 19, 2009
    74. 74. marketar tscreative .com I M A G I N E T H AT. W E D O . Friend Feed. Thursday, March 19, 2009
    75. 75. marketar tscreative .com I M A G I N E T H AT. W E D O . Friend Feed. More focus on content aggregation. Thursday, March 19, 2009
    76. 76. marketar tscreative .com I M A G I N E T H AT. W E D O . Friend Feed. More focus on content aggregation. Less focus on social networks. Thursday, March 19, 2009
    77. 77. marketar tscreative .com I M A G I N E T H AT. W E D O . Friend Feed. More focus on content aggregation. Less focus on social networks. Create your own “room” and share it with only people you select. Thursday, March 19, 2009
    78. 78. marketar tscreative .com I M A G I N E T H AT. W E D O . Ping.fm makes updating social networks a snap! Thursday, March 19, 2009
    79. 79. marketar tscreative .com I M A G I N E T H AT. W E D O . Ping.fm makes updating social networks a snap! Support over 30 social network and mobile applications. Thursday, March 19, 2009
    80. 80. marketar tscreative .com I M A G I N E T H AT. W E D O . Ping.fm makes updating social networks a snap! Support over 30 social network and mobile applications. Update content once. Thursday, March 19, 2009
    81. 81. marketar tscreative .com I M A G I N E T H AT. W E D O . Ping.fm makes updating social networks a snap! Support over 30 social network and mobile applications. Update content once. Video distribution coming soon. Thursday, March 19, 2009
    82. 82. marketar tscreative .com I M A G I N E T H AT. W E D O . Blogging Thursday, March 19, 2009
    83. 83. marketar tscreative .com I M A G I N E T H AT. W E D O . Blogging Thursday, March 19, 2009
    84. 84. marketar tscreative .com I M A G I N E T H AT. W E D O . Blogging Our Blog, Conversations with Juice Thursday, March 19, 2009
    85. 85. marketar tscreative .com I M A G I N E T H AT. W E D O . Who’s Blogging and What are they Blogging About? Thursday, March 19, 2009
    86. 86. marketar tscreative .com I M A G I N E T H AT. W E D O . Who’s Blogging and What are they Blogging About? 22.6 million US bloggers in 2007 – 12% of population Thursday, March 19, 2009
    87. 87. marketar tscreative .com I M A G I N E T H AT. W E D O . Who’s Blogging and What are they Blogging About? 22.6 million US bloggers in 2007 – 12% of population 94.1 million blog readers in 2007 – 50% of Internet users Thursday, March 19, 2009
    88. 88. marketar tscreative .com I M A G I N E T H AT. W E D O . Who’s Blogging and What are they Blogging About? 22.6 million US bloggers in 2007 – 12% of population 94.1 million blog readers in 2007 – 50% of Internet users Brand or product reviews. Things they love. Stuff they hate. Thursday, March 19, 2009
    89. 89. marketar tscreative .com I M A G I N E T H AT. W E D O . Who’s Blogging and What are they Blogging About? 22.6 million US bloggers in 2007 – 12% of population 94.1 million blog readers in 2007 – 50% of Internet users Brand or product reviews. Things they love. Stuff they hate. Company information Thursday, March 19, 2009
    90. 90. marketar tscreative .com I M A G I N E T H AT. W E D O . Who’s Blogging and What are they Blogging About? 22.6 million US bloggers in 2007 – 12% of population 94.1 million blog readers in 2007 – 50% of Internet users Brand or product reviews. Things they love. Stuff they hate. Company information Gossip Thursday, March 19, 2009
    91. 91. marketar tscreative .com I M A G I N E T H AT. W E D O . Who’s Blogging and What are they Blogging About? 22.6 million US bloggers in 2007 – 12% of population 94.1 million blog readers in 2007 – 50% of Internet users Brand or product reviews. Things they love. Stuff they hate. Company information Gossip Categories: Personal-79%. Professional-46%. Corporate-12%. Thursday, March 19, 2009
    92. 92. marketar tscreative .com I M A G I N E T H AT. W E D O . Who’s Blogging and What are they Blogging About? 22.6 million US bloggers in 2007 – 12% of population 94.1 million blog readers in 2007 – 50% of Internet users Brand or product reviews. Things they love. Stuff they hate. Company information Gossip Categories: Personal-79%. Professional-46%. Corporate-12%. Source: eMarketer, May 2008 Thursday, March 19, 2009
    93. 93. marketar tscreative .com I M A G I N E T H AT. W E D O . Who’s Blogging and What are they Blogging About? 22.6 million US bloggers in 2007 – 12% of population 94.1 million blog readers in 2007 – 50% of Internet users Brand or product reviews. Things they love. Stuff they hate. Company information Gossip Categories: Personal-79%. Professional-46%. Corporate-12%. Source: eMarketer, May 2008 Thursday, March 19, 2009
    94. 94. marketar tscreative .com I M A G I N E T H AT. W E D O . Technorati Top Blogs Pop Culture Social Media/Tech http://technorati.com/blogs/gawker.com http://technorati.com/blogs/ www.chrisbrogan.com http://technorati.com/blogs/scobleizer.com http://www.techcrunch.com/ Politics/News http://technorati.com/blogs/www.salon.com/ opinion/greenwald Corporate http://fastlane.gmblogs.com/ http://www.englishcut.com/ http://www.ottergroup.com/ Thursday, March 19, 2009
    95. 95. marketar tscreative .com I M A G I N E T H AT. W E D O . Bloggers’ Influence on Purchasing Source: Study by Ketchum and the University of Southern California’s Annenberg Strategic PR Center Thursday, March 19, 2009
    96. 96. marketar tscreative .com I M A G I N E T H AT. W E D O . Bloggers’ Influence on Purchasing Nearly one-quarter of consumers read blogs for buying decisions. Source: Study by Ketchum and the University of Southern California’s Annenberg Strategic PR Center Thursday, March 19, 2009
    97. 97. marketar tscreative .com I M A G I N E T H AT. W E D O . Bloggers’ Influence on Purchasing Nearly one-quarter of consumers read blogs for buying decisions. 44% of consumers read consumer reviews and comments Source: Study by Ketchum and the University of Southern California’s Annenberg Strategic PR Center Thursday, March 19, 2009
    98. 98. marketar tscreative .com I M A G I N E T H AT. W E D O . Bloggers’ Influence on Purchasing Nearly one-quarter of consumers read blogs for buying decisions. 44% of consumers read consumer reviews and comments 26% of respondents use social networking sites, up from 17% in 2006. Source: Study by Ketchum and the University of Southern California’s Annenberg Strategic PR Center Thursday, March 19, 2009
    99. 99. marketar tscreative .com I M A G I N E T H AT. W E D O . Blog Traffic-Building Tools Source: eMarketer, May 2008 Thursday, March 19, 2009
    100. 100. marketar tscreative .com I M A G I N E T H AT. W E D O . Blog Traffic-Building Tools 83% on Technorati. 5 million blogs in June 2008. 45% have authority of 1 or more Source: eMarketer, May 2008 Thursday, March 19, 2009
    101. 101. marketar tscreative .com I M A G I N E T H AT. W E D O . Blog Traffic-Building Tools 83% on Technorati. 5 million blogs in June 2008. 45% have authority of 1 or more 77% comment on other blogs Source: eMarketer, May 2008 Thursday, March 19, 2009
    102. 102. marketar tscreative .com I M A G I N E T H AT. W E D O . Blog Traffic-Building Tools 83% on Technorati. 5 million blogs in June 2008. 45% have authority of 1 or more 77% comment on other blogs 73% list blog on Google Source: eMarketer, May 2008 Thursday, March 19, 2009
    103. 103. marketar tscreative .com I M A G I N E T H AT. W E D O . Blog Traffic-Building Tools 83% on Technorati. 5 million blogs in June 2008. 45% have authority of 1 or more 77% comment on other blogs 73% list blog on Google 68% tag blog posts Source: eMarketer, May 2008 Thursday, March 19, 2009
    104. 104. marketar tscreative .com I M A G I N E T H AT. W E D O . Blog Traffic-Building Tools 83% on Technorati. 5 million blogs in June 2008. 45% have authority of 1 or more 77% comment on other blogs 73% list blog on Google 68% tag blog posts 64% link to other blogs in hope of reciprocity Source: eMarketer, May 2008 Thursday, March 19, 2009
    105. 105. marketar tscreative .com I M A G I N E T H AT. W E D O . Blog Traffic-Building Tools 83% on Technorati. 5 million blogs in June 2008. 45% have authority of 1 or more 77% comment on other blogs 73% list blog on Google 68% tag blog posts 64% link to other blogs in hope of reciprocity 52% get listed on blog directory: Ask.com. Source: eMarketer, May 2008 Thursday, March 19, 2009
    106. 106. marketar tscreative .com I M A G I N E T H AT. W E D O . Blog Traffic-Building Tools 83% on Technorati. 5 million blogs in June 2008. 45% have authority of 1 or more 77% comment on other blogs 73% list blog on Google 68% tag blog posts 64% link to other blogs in hope of reciprocity 52% get listed on blog directory: Ask.com. Two-thirds use Google Analytics to monitor traffic Source: eMarketer, May 2008 Thursday, March 19, 2009
    107. 107. marketar tscreative .com I M A G I N E T H AT. W E D O . Podcasting Thursday, March 19, 2009
    108. 108. marketar tscreative .com I M A G I N E T H AT. W E D O . Podcasting Our Podcast, Creative Juice Thursday, March 19, 2009
    109. 109. marketar tscreative .com I M A G I N E T H AT. W E D O . Podcasting Our Podcast, Creative Juice Thursday, March 19, 2009
    110. 110. marketar tscreative .com I M A G I N E T H AT. W E D O . 7 Secrets of Podcasting Like a Pro Thursday, March 19, 2009
    111. 111. marketar tscreative .com I M A G I N E T H AT. W E D O . 7 Secrets of Podcasting Like a Pro Purpose Thursday, March 19, 2009
    112. 112. marketar tscreative .com I M A G I N E T H AT. W E D O . 7 Secrets of Podcasting Like a Pro Purpose Structure Thursday, March 19, 2009
    113. 113. marketar tscreative .com I M A G I N E T H AT. W E D O . 7 Secrets of Podcasting Like a Pro Purpose Structure Audio Quality Thursday, March 19, 2009
    114. 114. marketar tscreative .com I M A G I N E T H AT. W E D O . 7 Secrets of Podcasting Like a Pro Purpose Structure Audio Quality Big Picture to Pixel Thinking Thursday, March 19, 2009
    115. 115. marketar tscreative .com I M A G I N E T H AT. W E D O . 7 Secrets of Podcasting Like a Pro Purpose Structure Audio Quality Big Picture to Pixel Thinking Re-purpose Content Thursday, March 19, 2009
    116. 116. marketar tscreative .com I M A G I N E T H AT. W E D O . 7 Secrets of Podcasting Like a Pro Purpose Structure Audio Quality Big Picture to Pixel Thinking Re-purpose Content Search Engine & Client Optimization Thursday, March 19, 2009
    117. 117. marketar tscreative .com I M A G I N E T H AT. W E D O . 7 Secrets of Podcasting Like a Pro Purpose Structure Audio Quality Big Picture to Pixel Thinking Re-purpose Content Search Engine & Client Optimization PR Opportunity Thursday, March 19, 2009
    118. 118. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Podcasts Thursday, March 19, 2009
    119. 119. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Podcasts Mignon Fogarty’s popular Quick and Dirty Tips for Good Writing Thursday, March 19, 2009
    120. 120. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Podcasts Mignon Fogarty’s popular Quick and Dirty Tips for Good Writing Mike Duncan’s impressive narration on The History of Rome Thursday, March 19, 2009
    121. 121. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Podcasts Mignon Fogarty’s popular Quick and BBC Radio’s In Our Time Dirty Tips for Good Writing Mike Duncan’s impressive narration on The History of Rome Thursday, March 19, 2009
    122. 122. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Podcasts Mignon Fogarty’s popular Quick and BBC Radio’s In Our Time Dirty Tips for Good Writing The Mayo Clinic’s Medical Edge Mike Duncan’s impressive narration on The History of Rome Thursday, March 19, 2009
    123. 123. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Podcasts Mignon Fogarty’s popular Quick and BBC Radio’s In Our Time Dirty Tips for Good Writing The Mayo Clinic’s Medical Edge Mike Duncan’s impressive narration Ira Glass hosting NPR’s This on The History of Rome American Life Thursday, March 19, 2009
    124. 124. marketar tscreative .com I M A G I N E T H AT. W E D O . Good Enough to Tell a Friend. Thursday, March 19, 2009
    125. 125. marketar tscreative .com I M A G I N E T H AT. W E D O . Roanoke College on Facebook. Video Good Enough to be Viral Thursday, March 19, 2009
    126. 126. marketar tscreative .com I M A G I N E T H AT. W E D O . Bigby Bob Coffee. Another Video Good Enough to be Viral Thursday, March 19, 2009
    127. 127. marketar tscreative .com I M A G I N E T H AT. W E D O . Freshman in the Kitchen Thursday, March 19, 2009
    128. 128. marketar tscreative .com I M A G I N E T H AT. W E D O . Freshman in the Kitchen Thursday, March 19, 2009
    129. 129. marketar tscreative .com I M A G I N E T H AT. W E D O . What We’ve Learned so You Don’t Have To. Thursday, March 19, 2009
    130. 130. marketar tscreative .com I M A G I N E T H AT. W E D O . New Marketing Criteria. Would You Tell a Friend? And Why? Thursday, March 19, 2009
    131. 131. marketar tscreative .com I M A G I N E T H AT. W E D O . New Marketing Criteria. Would You Tell a Friend? And Why? Less About Marketing Push Thursday, March 19, 2009
    132. 132. marketar tscreative .com I M A G I N E T H AT. W E D O . New Marketing Criteria. Would You Tell a Friend? And Why? Less About Marketing Push All About Marketing that Gets Picked Up Thursday, March 19, 2009
    133. 133. marketar tscreative .com I M A G I N E T H AT. W E D O . New Marketing Criteria. Would You Tell a Friend? And Why? Less About Marketing Push All About Marketing that Gets Picked Up They Need to Know Thursday, March 19, 2009
    134. 134. marketar tscreative .com I M A G I N E T H AT. W E D O . New Marketing Criteria. Would You Tell a Friend? And Why? Less About Marketing Push All About Marketing that Gets Picked Up They Need to Know It’s Remarkable. It’s Authentic. It’s Trustworthy. It’s Human. Thursday, March 19, 2009
    135. 135. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Resources Thursday, March 19, 2009
    136. 136. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Resources Mark Glazer, Media Shift. Guide to the Digital Revolution Thursday, March 19, 2009
    137. 137. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Resources Mark Glazer, Media Shift. Guide to the Digital Revolution Media Post Publications Free e-news on all things Internet Thursday, March 19, 2009
    138. 138. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Resources Mark Glazer, Media Shift. Guide to the Digital Revolution Media Post Publications Free e-news on all things Internet Peter Shankman’s (HARO) www.helpareporter.com Free daily e-mail about media opportunities. Thursday, March 19, 2009
    139. 139. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Resources Mark Glazer, Media Shift. Brian Solis’s Pitch Engine Guide to the Digital Revolution Social media press release builder & custom newsroom Media Post Publications Free e-news on all things Internet Peter Shankman’s (HARO) www.helpareporter.com Free daily e-mail about media opportunities. Thursday, March 19, 2009
    140. 140. marketar tscreative .com I M A G I N E T H AT. W E D O . Favorite Resources Mark Glazer, Media Shift. Brian Solis’s Pitch Engine Guide to the Digital Revolution Social media press release builder & custom newsroom Media Post Publications MatchPoint. Subscription web Free e-news on all things Internet service. Analyzes key words in press Peter Shankman’s (HARO) release. Spits out a list of journalists/ www.helpareporter.com bloggers who have written on the Free daily e-mail about media topic. About $65/month. opportunities. Thursday, March 19, 2009
    141. 141. marketar tscreative .com I M A G I N E T H AT. W E D O . More Favorite Resources Thursday, March 19, 2009
    142. 142. marketar tscreative .com I M A G I N E T H AT. W E D O . More Favorite Resources Twitter Tools: Thursday, March 19, 2009
    143. 143. marketar tscreative .com I M A G I N E T H AT. W E D O . More Favorite Resources Twitter Tools: Search.twitter.com Thursday, March 19, 2009
    144. 144. marketar tscreative .com I M A G I N E T H AT. W E D O . More Favorite Resources Twitter Tools: Search.twitter.com TweepSearch: Find bios and location with key words. Thursday, March 19, 2009
    145. 145. marketar tscreative .com I M A G I N E T H AT. W E D O . More Favorite Resources Twitter Tools: Search.twitter.com TweepSearch: Find bios and location with key words. Mr. Tweet: Review your network and tweets. Suggests new people, new relevant tweets. Thursday, March 19, 2009
    146. 146. marketar tscreative .com I M A G I N E T H AT. W E D O . More Favorite Resources Twitter Tools: Search.twitter.com TweepSearch: Find bios and location with key words. Mr. Tweet: Review your network and tweets. Suggests new people, new relevant tweets. TwitterCounter: Charts followers for any user name. Thursday, March 19, 2009
    147. 147. marketar tscreative .com I M A G I N E T H AT. W E D O . More Favorite Resources Twitter Tools: TwitterFriends: Analytic tool to identify relevant conversation Search.twitter.com patterns. TweepSearch: Find bios and location with key words. Mr. Tweet: Review your network and tweets. Suggests new people, new relevant tweets. TwitterCounter: Charts followers for any user name. Thursday, March 19, 2009
    148. 148. marketar tscreative .com I M A G I N E T H AT. W E D O . More Favorite Resources Twitter Tools: TwitterFriends: Analytic tool to identify relevant conversation Search.twitter.com patterns. TweepSearch: Find bios and Qwitter: Emails you when location with key words. someone un-follows you. (Ouch)! Mr. Tweet: Review your network and tweets. Suggests new people, new relevant tweets. TwitterCounter: Charts followers for any user name. Thursday, March 19, 2009
    149. 149. marketar tscreative .com I M A G I N E T H AT. W E D O . More Favorite Resources Twitter Tools: TwitterFriends: Analytic tool to identify relevant conversation Search.twitter.com patterns. TweepSearch: Find bios and Qwitter: Emails you when location with key words. someone un-follows you. (Ouch)! Mr. Tweet: Review your network Flickr and tweets. Suggests new people, new relevant tweets. TwitterCounter: Charts followers for any user name. Thursday, March 19, 2009
    150. 150. marketar tscreative .com I M A G I N E T H AT. W E D O . The Grown-ups Guide to the Social World of Web 2.0 Thursday, March 19, 2009
    151. 151. marketar tscreative .com I M A G I N E T H AT. W E D O . The Grown-ups The End. Guide to the Social World or maybe just a new beginning. of Web 2.0 Thursday, March 19, 2009
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