Art Jimenez PowerPoint

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Shop The World: Canada PowerPoint

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  • I am going to share some stats, talk about our product verticals and how specifically how shopping fits into our marketing, but more on the B2B side with wholesale, consortia and airlinesAnd, I will share some success stories about our Shop Las Vegas programBut before I do so, I want to reacquaint you with who we are….Next slide is Jay Leno
  • Jay leno
  • Our mission is to promote the destination (all of LAS and our EXT Dest) and fill hotel roomsFunded by room taxTalk about product verticals and how we rotate B2C campaigns
  • Trade Shows and meetings = 13% of total businessLeisure = 87%
  • This is research from our 2011 Visitor Profile StudyWhich by the way is available on our website
  • 1999Brochure, website, wholesaler fun books
  • Next spot is Mungo DayWe like to think that we invented the fashion show
  • Mungo Day – We think that we had a say in the invention of the “fashion show”
  • In 1999 the Las Vegas landscape was changing, especially in our shopping arenaThe Venetian opened and also unveiled the Grand Canal Shoppes, which GGP later acquired GCS in 2004Early 2001 Fashion Show was going through a $1B renovation/expansionForum Shops continued its expansionsAnd the landscape was definitely changing, to more luxury shopping experiences
  • As I mentioned, we are funded by room tax, but our shopping partners do contribute funds towards promotionsWe have received over $1.2M and have delivered over $4M+++ in marketing campaigns
  • Leverage our wholesaler coop programsTravel partners promote shopping as an activityWhat’s your alibi for really visiting Las Vegas?Shows, dining, shopping
  • We partner withAmex, Virtuoso, Ensemble, TLG, etc
  • LVCVA signature booking incentive
  • Next slide is Your Vegas is showingResearch tell us that people have certain clothes that they only wear in Las Vegas
  • Your Vegas is Showing-All about shopping, research tells us that people actually have outfits that they will only wear in Las Vegas
  • Printing alone was $500,000
  • How much is too much money??Well, we have tried various denominations and find that $100 works fine, but $500 seems to be just right, and no 1099 form
  • Here is another tv spot that we use to promote dining….
  • Alibi Emeril

Transcript

  • 1. ART JIMENEZ LAS VEGAS CONVENTION AND VISITORS AUTHORITYVisitLasVegas.com LVCVA.com VegasMeansBusiness.com
  • 2. LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 3. LVCVA-CONSUMER- LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 4. LVCVA-TRAVEL TRADE- LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 5. LAS VEGAS TRADESHOWS TRADESHOW NEWS NETWORK TOP 250 RANKINGS - 2011 70 55 For the 18th consecutive year, Las 60 Vegas leads other host cities in the 50 number of TSNN Top 250 shows. 40 30 26 21 20 17 11 10 10 8 7 7 7 7 0 Las Vegas Orlando Chicago New York Atlanta New Louisv ille Anaheim Washington San Boston Orleans D.C. FranciscoSource: Tradeshow News Network, 2011 Rankings LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 6. LAS VEGASMEETINGS, CONVENTIONS & TRADESHOWS* * Based on 2011 data LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 7. LAS VEGAS VISITOR STATISTICS 2011 YEAR-END RESULTS change from 2011 prior yr.Visitor Volume 38.9m +4.3%Room Inventory 150,161 +0.8%Citywide Occupancy 83.8% +3.4 ptsADR $105 +10.7%Convention Attendance 4.9m +8.8%En/Deplaned Passengers 41.5m +4.3%Avg. Daily Auto Traffic 99,844 -0.5%Clark Co. Gaming Rev. $9.2b +3.5% LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 8. LAS VEGAS VISITOR STATISTICS 2012 YEAR-TO-DATE RESULTS July change from 2012 prior yr.Visitor Volume 26.7m +1.9%Room Inventory 150,245 +1.0%Citywide Occupancy 85.1% -0.1ptsADR $107 +3.4%Convention Attendance 3.5m +0.5%En/Deplaned Passengers 28.1m +1.5%Avg. Daily Auto Traffic 103,201 +1.4%Clark Co. Gaming Rev. $6.2b +3.1% LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 9. 2012 VISITOR VOLUME FORECAST 40.0 million +2.8% LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 10. INTERNATIONAL VISITORSSource: LVCVA Las Vegas Visitor Profile Study LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 11. LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 12. International$376 food/drink$291 shopping
  • 13. SHOP LAS VEGAS -HISTORY- LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 14. SHOP LAS VEGAS-SHOPPING/TRAVEL PARTNERS- LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 15. LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 16. Methodology• New shopping landscape-2000• Leverage B2B2C wholesaler coop programs• Design campaigns to generate:• Room nights• Pre-arrival shopping awareness• Build databases LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 17. Funding• Shop Las Vegas -- Overview • SAA dues • Shopping Center contributions • $1.2M+ since 1999 • Gift cards, product, FAMS, sponsorships • Develop marketing campaigns • $4M++ since 1999 LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 18. Reporting (Simple)•Assign SLVSC to travel partner w/ campaign plan•Reporting-proof of performance, results•Average room booking increase 5% - 20% LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 19. LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 20. SHOP LAS VEGAS-SUCCESS STORIES/TRAVEL TRADE- Consortia • Cash • Trips LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 21. Consortia • Cash • iPads • PriusLAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 22. Travel Trade LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 23. SHOP LAS VEGAS-SUCCESS STORIES Retail • Cash • Trips LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 24. Wholesale• Cash• Trips• Car
  • 25. SHOP LAS VEGAS -SUCCESS STORIES/CONSUMER DIRECT-www.visitlasvegas.com2009 LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 26. LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 27. www.visitlasvegas.com 2012
  • 28. SHOP LAS VEGAS PASSPORT Page Views Passport Redemptions 2009 145,000 7,100 2010 330,000 10,500 2011 322,672 9,193 2012 (YTD) 329,640 7,138 1,127,312 33,931 LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 29. Key Feeder Markets: Los Angeles Times: 925,000 Arizona Republic: 472,993 San Diego Union-Tribune: 293,332 San Francisco Chronicle: 289,809 Denver Post: 427,419 Dallas Morning News: 362,134 Fort Worth Star Telegram: 300,309 Seattle Times 329,360 Total Circulation 3,400,356LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 30. LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 31. Expedia LAS VEGAS CONVENTION AND VISITORS AUTHORITYVisitLasVegas.com LVCVA.com VegasMeansBusiness.com
  • 32. How much is too much $?LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 33. LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 34. LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 35. Continental Airlines One Pass Database LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 36. SHOP LAS VEGAS-TOURS/PACKAGES- LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 37. SHOP LAS VEGAS -TRAVEL PARTNERS-• Bookit.com • Orbitz• Bon Voyage • Merit Travel Club Canada• Dream Vacations Builder • Power Pass• E-DestinAccess • Tourico Holidays• Expedia • Travel Impressions• Funway Holidays • Travelocity• Get Your Guide • Tour America UK• Gray Line Worldwide • Travelplan Holidays• GTA/Octopus • United Vacations UK• Isango.com • Vacations Made Easy• Hotelbeds • Viator• Mark International• MLT Vacations LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 38. SHOP LAS VEGAS -TRAVEL PARTNERS-• Las Vegas – Top selling destination in SAT program• 17 SAT LAS packages• Exposure on 135 web pages• $800,000+ online media value LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 39. Q & A…LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 40. TIPSLAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 41. HOW TO WORK WITH YOUR DMO LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 42. GET TO KNOW…•Leisure Sales Department•Meetings Sales Department•Convention Center Sales Department LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 43. GET TO KNOW…•Leisure Sales Department •Wholesalers •OTA’s •Receptive Operators •Airlines LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 44. GET TO KNOW…•Meetings Sales Department •Meeting planners •Incentive houses •Corporate events •Associations LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 45. GET TO KNOW…•Convention Center Sales Department •City wide trade shows LAS VEGAS CONVENTION AND VISITORS AUTHORITY
  • 46. THANK YOU… LAS VEGAS CONVENTION AND VISITORS AUTHORITY