The document discusses how social media is increasingly being used by potential employers and college admissions officers to screen candidates. It notes that 30% of admissions officers and 93% of hiring managers use social media to learn more about applicants. Content on social media can have either positive or negative impacts - inappropriate, provocative, or negative posts may hurt candidates. Maintaining a professional social media presence with updated profiles is important to make a good impression and gain advantages in the application process.

1. Make It or Break It
How Your Social Media Reputation Is Controlling Your Future
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Jackie Muru

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The digital footprint that people create
has the potential to play a role in the
admission and hiring process.

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As the use of social media increases,
future employers and admission officers
are using this as a tool to gain exclusive
information on an applicant.

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are used to gain a
further insight
on candidates
and students,
digging deeper
than an
application
giving a sense of
who they are.
SOCIAL MEDIA PROFILES

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30% of admission officers
use social media to discover
more about a candidate
9

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“I think it’s just a way to see
who people are outside of the
classroom and I think it can
be a proper basis of
admission.”
-Kevin Vitalis Kudah7

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The number of employers that utilize
social media sites such as Facebook
and LinkedIn in the hiring process
continues to
grow

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93% of hiring managers
review a potential candidate’s
social media before making a
hiring decision 4

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“From their perspective it’s a tool to
see if employees are going to fit into a
workplace culture and..
..It’s too risky not to look.”
1
- Suzanne
Bowness

10. SOCIAL MEDIA
is the new business card
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Your resume, cover letters and interviews
are being replaced by your
social media profiles

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This could have a
POSITIVE
or
NEGATIV
E Impact

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are some examples of negative
behavior that hurts candidates in the
decision making process.
INAPPROPRIATE, PROVACATIVE AND NEGATIVE POSTS

14. d
In 2006, a student was denied her
teaching degree because of a photo of
her intoxicated on MySpace.
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6

15. a
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Of rejected candidates is a
result of online content
70%
6

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EVERYTHING
And forgets
NOTHING”
“The internet records
6
- Jeffrey Rosen

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As technology evolves, as does
NEW THREATS
TO OUR PRIVACY

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In order to be successful
we must utilize social media to our advantage

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has become the requirement
Keeping our social media profiles up to date

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A strong social media reputation
works as a
COMPETITIVE ADVANTAGE

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A senior on the waitlist for UCLA
used a twitter campaign to
gain the attention of the
admittance officers
He is currently enrolled at UCLA
8

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Social Media’s has the impact to
MAKE OR
BREAKCrucial future decisions

23. It is
ESSENTIA
L To maintain a
POSITIVE
& STRONG
social media presence
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24. WORK CITED
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Web. 11 June 2015.
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2015.
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2015.
6. Rosen, Jeffrey. “The Web Means The End Of Forgetting.” The New York Times. 24, July 2010. Web. 11 June 2015.
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June 2015.
8. Singer, Natasha. “In College Admissions, Social Media Can Be A Double-edged Sword. New York Times. N.P. 11 Nov. 2013.
Web. 11 June 2015.
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Web. 11 June 2015.
10. Smith, Jacquelyn. “How Social Media Can Help (Or Hurt) You In Your Job Search.” Forbe