“A Case of the Mandays”
1
Job to be Done: Leverage social influencers to
remind moms that Manwich is a winning mealtime
so...
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CASE STUDY: A Case of the Manwich "Mandays"

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JSH&A’s “Case of the Mandays” campaign reminded moms nationwide that Manwich is an easy weeknight meal solution. Influencer engagement, Twitter parties and sponsored content drove moms to Manwich.com and generated online conversations about the brand.

Published in: Social Media
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CASE STUDY: A Case of the Manwich "Mandays"

  1. 1. “A Case of the Mandays” 1 Job to be Done: Leverage social influencers to remind moms that Manwich is a winning mealtime solution in the absence of brand-owned social channels. Strategic Approach: Engage third-party advocates to share Manwich messages and increase online conversations about Manwich as a tasty, easy weeknight meal. o Launch “Case of the Mandays” campaign to inspire families to get back to the dinner table on one of the busiest nights of the week – Mondays. o Ask bloggers, influencers and celebrities whose social presence and content resonate with moms to share new Manwich recipes and usage ideas. o Use Twitter parties and influencer content to drive consumers to Manwich.com to interact with brand videos and recipe content. Outcomes: o 76MM+ social media impressions o 105% increase in unique visitors to Manwich.com o 3% increase in total online conversations containing evidence of purchase intent o 23,800+ unique pieces of social content created
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