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Understanding consumer trends and drivers of behavior in the uk dairy food market
Understanding consumer trends and drivers of behavior in the uk dairy food market
Understanding consumer trends and drivers of behavior in the uk dairy food market
Understanding consumer trends and drivers of behavior in the uk dairy food market
Understanding consumer trends and drivers of behavior in the uk dairy food market
Understanding consumer trends and drivers of behavior in the uk dairy food market
Understanding consumer trends and drivers of behavior in the uk dairy food market
Understanding consumer trends and drivers of behavior in the uk dairy food market
Understanding consumer trends and drivers of behavior in the uk dairy food market
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Understanding consumer trends and drivers of behavior in the uk dairy food market

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This report gives an overview of the key demographic groups driving consumption in the UK Dairy market, and what their motivations are for doing so.

This report gives an overview of the key demographic groups driving consumption in the UK Dairy market, and what their motivations are for doing so.

Published in: Business
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  • 1. Understanding consumer trends and drivers of behavior in the UK Dairy Food market
  • 2. Summary • This report provides an overview of the UK Dairy Food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development for effectively targeting the most pertinent consumer need states and offers strategic recommendations to capitalize on the evolving consumer landscape. • This report gives an overview of the key demographic groups driving consumption in the UK Dairy market, and what their motivations are for doing so. The report adopts a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. This enables the reader to identify the most important trends within the market and also determine whether beliefs over what influences consumer behavior within the category are accurate.
  • 3. Key Features and Benefits • Key consumer demographic groups driving consumption within the UK market are identified. The figures showcase the number of Dairy occasions attributed to specific age groups and gender, as well as identifying whether these demographic groups over consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall). • Market value and volumes over the period 20072017 for the UK and nine other countries across the globe. The UK figures are also broken down into category level to cover volume growth of Milk, Yogurt, Cheese, Butter & Spreadable Fats, Puddings/Desserts, and Cream. • The report quantifies the degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
  • 4. Understanding consumer trends and drivers of behavior in the UK Dairy Food market
  • 5. Understanding consumer trends and drivers of behavior in the UK Dairy Food market consumer trends Market context Demographic cohort consumption patterns Consumer trend analysis Examples of innovative Dairy Food launches
  • 6. Key Market Issues • Busier lifestyles and skipping meals will drive demand for smaller on-the-go packaging and impulse purchases, for example drinkable breakfast yogurts. • Some consumers are avoiding products containing lactose a sugar found in Milk and Milk products for digestive reasons. • Dairy products consumption is high among older consumers, and this consumer group will only grow in size. This age group already accounts for almost a third of Dairy occasions. • Rising competition from Dairy substitutes made from soy will challenge Milk sales, as an increasing number of consumers create personalized nutritional diet plans. • Rising Dairy prices mean that value-seeking consumers may moderate their consumption. Value for Money is the second most important motivator out of the 20 tracked by Canadean.
  • 7. Related Market Research Report • The Future of the Dairy Food Market in the United Kingdom to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape • The Future of the Dairy Food Market in Italy to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape • The Future of the Dairy Food Market in India to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape • The Future of the Dairy Food Market in Brazil to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape
  • 8. About JSB Market Research • Jsbmarketresearch.com is an online repository of an extensive collection of market research reports available online. This online portal contains high- quality reports with well-researched and high-quality content on a wide range of industries. These market research reports help us give a detailed insight into new opportunities in the industry, prevailing market trends, competitor analysis and future prospects. • JSB’s reports are developed by the domain experts and publishers under a closely observed surveillance of industry specialists. Therefore, the researched data is well researched, well- organized and matching up to the best standards in the industry. Also JSB’s database consists of detailed insights of the leading players in the global market, products and trends.
  • 9. Contact Us Support & General Inquiries Mail : support@jsbmarketresearch.com 1-800-986-4312 Billing Support Mail : billing@jsbmarketresearch.com +91 22 412 366 50 Website http://www.jsbmarketresearch.com

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