This report gives an overview of the key demographic groups driving consumption in the UK Dairy market, and what their motivations are for doing so.

1. Understanding consumer trends and drivers
of behavior in the UK Dairy Food market

2. Summary
• This report provides an overview of the UK Dairy Food market, analyzing market
data, demographic consumption patterns within the category, and the key consumer
trends driving consumption. The report highlights innovative new product
development for effectively targeting the most pertinent consumer need states and
offers strategic recommendations to capitalize on the evolving consumer landscape.
• This report gives an overview of the key demographic groups driving consumption in
the UK Dairy market, and what their motivations are for doing so. The report adopts a
unique method of quantifying consumer trends to highlight the degree of influence
they have on consumption within the category. This enables the reader to identify the
most important trends within the market and also determine whether beliefs over
what influences consumer behavior within the category are accurate.

3. Key Features and Benefits
• Key consumer demographic groups driving consumption within the UK market are
identified. The figures showcase the number of Dairy occasions attributed to specific
age groups and gender, as well as identifying whether these demographic groups over
consume in the category (i.e. they account for a higher proportion of occasions than
the proportion of society they represent overall).
• Market value and volumes over the period 20072017 for the UK and nine other
countries across the globe. The UK figures are also broken down into category level to
cover volume growth of Milk, Yogurt, Cheese, Butter & Spreadable Fats,
Puddings/Desserts, and Cream.
• The report quantifies the degree of influence that the 20 key consumer trends
identified by Canadean have on Dairy consumption volumes, with granular analysis
on the extent that degree of influences varies between gender and age group.

4. Understanding consumer trends and drivers
of behavior in the UK Dairy Food market

5. Understanding consumer trends and drivers
of behavior in the UK Dairy Food market
consumer trends
Market context
Demographic cohort
consumption patterns
Consumer trend analysis
Examples of
innovative
Dairy Food
launches

6. Key Market Issues
• Busier lifestyles and skipping meals will drive demand for smaller on-the-go
packaging and impulse purchases, for example drinkable breakfast yogurts.
• Some consumers are avoiding products containing lactose a sugar found in Milk and
Milk products for digestive reasons.
• Dairy products consumption is high among older consumers, and this consumer
group will only grow in size. This age group already accounts for almost a third of
Dairy occasions.
• Rising competition from Dairy substitutes made from soy will challenge Milk sales, as
an increasing number of consumers create personalized nutritional diet plans.
• Rising Dairy prices mean that value-seeking consumers may moderate their
consumption. Value for Money is the second most important motivator out of the 20
tracked by Canadean.

7. Related Market Research Report
• The Future of the Dairy Food Market in the United Kingdom to 2017: Market Size,
Distribution and Brand Share, Key Events and Competitive Landscape
• The Future of the Dairy Food Market in Italy to 2017: Market Size, Distribution
and Brand Share, Key Events and Competitive Landscape
• The Future of the Dairy Food Market in India to 2017: Market Size, Distribution
and Brand Share, Key Events and Competitive Landscape
• The Future of the Dairy Food Market in Brazil to 2017: Market Size, Distribution
and Brand Share, Key Events and Competitive Landscape

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