Publishing options Traditional publisher Vanity Press Self-publishing (‘Author Services’)
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Traditional publisher Gettingnoticed Agents required Modest advances Publisher owns rights May or may not promote Royalties paid only after returns
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Vanity Press Largeprint-runs (1,000 or more) with associated storage issues Obligation to buy entire print-run High costs ( £5, 000 to £10, 000) No distribution of books bibliographic data No additional products and services Bad Press…
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Self-publishing with AuthorHouseAuthor invests in a package of products tailored to their needs Author retains rights Author maintains creative control Author chooses selling price and royalty rate Author markets own book No overstocks / storage issues Full distribution of book’s bibliographic record
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Self-published authors Traditionallypublished authors who wish to retain full editorial control and/or who have O/P backlist and want to remain in print Aspiring authors seeking a traditional publishing deal and requiring proof copies and a higher profile Professional speakers and ‘seminar givers’, e.g. trainers, coaches, entertainers, wishing to sell copies at their event Serious amateur authors , e.g. local historians, family archivists, autobiographers
AuthorHouse: history Established1997 in Bloomington, Indiana, facilitated by POD Part of Author Solutions Inc : $50m turnover AHUS, AHUK, iUniverse, Wordclay, Inkubook 80,000 titles 50,000 authors Author Solutions UK… 2004: opened the AHUK office in Milton Keynes, partnering with LSUK as per AHUS / LSUS model. 2008: over 1200 authors signed in UK office 2008: over 2 million books printed on demand worldwide, vast majority with LSI as ongoing favoured partner
Standard PackageThe standard package incorporates all the necessary features to convert a manuscript into a paperback book, ready to be POD’d when an order is placed with a bookseller: Black and white paperback format Full interior text layout Full-colour cover International Standard Book Number (ISBN) Available to buy at AH’s online book shop Available to order at bookstores and online booksellers via Bertrams, Gardners, NBD and Ingram distributors UK copyright registration. Cost: £645
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M arketing and media services Marketing and media services include: Web domain name Google and amazon’s Book Search Book signing kit: posters, showcards Marketing kit: bookmarks, business cards Standard press release package Advanced press release package Advertising in The Guardian Review , The Bookseller , Writers’ Forum , New York Times Borders and Waterstones partnerships
Additional products and services Line editing Exclusive front cover design Customised back cover Customised illustrations Colour books Hardback edition US copyright registration US Library of Congress control number Electronic distribution ‘ Rapid Release ’ 45-day expedited service Discount on authors’ multiple copy orders
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AuthorHouse: Fiction Ken Russell, Violation , profiled in The Independent , launched at London Book Fair 2007 Luke Rhinehart, Whim, & White Wind, Black Rider .
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Authorhouse : ScreenplaysCarole Whang Schutter September Dawn Amanda Brown: Legally Blonde Tom Hargrove: A Proof of Life Jack Geasand: Dead Ringers
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Print on demand(POD) Book exists as a digital file Printed only when ordered Initially used by academic publishers to keep their ‘backlist’ in print Win/win: authors, retailers, readers Lightning Source…
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The AH /LS process simplified Author submits contract and payment to AuthorHouse Design Team consults with author Galley and cover proofs sent to author for approval Book is made available to order from retailers worldwide Book is printed to order and royalty is paid
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AuthorHouse / LS:go-live process AuthorHouse sends complete edited book files, including cover design electronically to LSI. LSI processes the book block and cover files into book form. Lightning Source notifies AuthorHouse that an eProof is approved and ready. Available for Order! AuthorHouse requests a hardcopy proof for author approval. Author notifies AuthorHouse of proof acceptance. AuthorHouse confirms approval and availability to LSI. LSI feeds title and ordering information to its global distribution network partners. Books are printed as orders are received .
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Authorhouse / LS:fulfillment scenarios Direct / drop-ship model : Author’s proof Author’s free copies Author’s ‘volume book’ orders Media review copies Authorhouse online bookshop orders Waterstones and Borders programmes Wholesale model : Retail: High Street and online customer orders Bookshop events Bookshop physical stock-holding
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AuthorHouse / LS:publishing output LS USA’s largest customer by units: c10,000 ASI titles published 2008 LS UK’s largest customer in the author services sector: c 900 Authorhouse titles published 2008
