Learn more about the Forrester study by visiting: http://bit.ly/CRE-data In June 2014, JLL commissioned Forrester Consulting to assess the current and future adoption of data and analytics within corporate real estate, and how it supports broader corporate goals. Forrester surveyed 392 corporate real estate executives across 11 countries and 10 industries. 'Mind the Data Gap: Aspiration vs. Reality in Corporate Real Estate', a thought leadership paper emerging from this work, reveals a mismatch between CRE leaders' ambitions for analytics within the organization and their current capabilities. To achieve their aspirations, contribute most fully to the corporate agenda, and become truly 'data-centric,' corporate real estate leaders must move from a tactical to a strategic approach to data and analytics.

1. Mind the Data Gap:
Aspiration vs. reality in corporate real estate
A commissioned study by Forrester Consulting on behalf of JLL November 2014

2. On behalf of JLL, Forrester surveyed nearly
400 CRE executives globally on data and analytics strategy
GEOGRAPHY
Europe
Asia
Pacific
Latin
America
North
America
40%
23%
21%
16%
Professional
services
INDUSTRY
Manufacturing
Banking
& Insurance
Technology, media,
telecoms
Retail
Energy
& Utilities
Life
Sciences
Other
15% 15%
19%
13%
11%
11%
9%
7%
Source: Mind The Data Gap: Aspirations vs. Reality In Corporate Real Estate,
a commissioned study conducted by Forrester Consulting on behalf of JLL, November 2014

3. The survey found that there are high aspirations
for data and analytics…
Top three desired outcomes from corporate real estate data and analytics
Enable more informed decision-making
Improve workplace collaboration and productivity
Monitor, improve and optimize process performance
Source: Mind The Data Gap: Aspirations vs. Reality In Corporate Real Estate,
a commissioned study conducted by Forrester Consulting on behalf of JLL, November 2014

4. …and that corporate real estate is viewed
as a core part of overall data and analytics strategy
55%
state that that corporate real estate data
and analytics is entirely supportive of
business strategy
75%
state that corporate real estate
is a core part of overall data
and analytics strategy
Source: Mind The Data Gap: Aspirations vs. Reality In Corporate Real Estate,
a commissioned study conducted by Forrester Consulting on behalf of JLL, November 2014

5. The proportion of CRE organizations who expect
to be ‘data-centric’ in three years will double to 56%
1% 4% 2%
67%
42%
28%
56%
Firm has a distrust
of CRE data and
avoids using it
Firm does not care about
CRE data and/or have
no need for it
Firm uses CRE data only
when it supports opinions
or decisions
Firm uses CRE data
to shape all of its opinions
and decisions
Data denial Data indifferent Data informed Data-centric
Data and analytics use,
now and in three years, %*
2014 2017
*Figures are rounded for ease
Source: Mind The Data Gap: Aspirations vs. Reality In Corporate Real Estate,
a commissioned study conducted by Forrester Consulting on behalf of JLL, November 2014

6. Standardized
data governance
policy
Talent Data and
analytics
KPIs
However, these aspirations could be curtailed by
current capabilities, which focus on low value-added tasks
41%
38% 37%
Data
storage
systems
Standardized
process
for data
generation
Data
gathering
TACTICAL
30%
26% 26%
Top three strongest and weakest CRE capabilities in data and analytics
STRATEGIC
PERCEIVED STRENGTH PERCEIVED WEAKNESS
Source: Mind The Data Gap: Aspirations vs. Reality In Corporate Real Estate,
a commissioned study conducted by Forrester Consulting on behalf of JLL, November 2014

7. Organizational inhibitors and limited take-up
of advanced tools could also impede success
• Fragmented data initiatives
• User training a low priority
• Limited cross-functional data
sharing
Top inhibitors for CRE D&A strategy
• Less than one-third view
predictive analytics as a driver
of growth
• Only 11% plan to develop
real-time analytics capabilities
Limited adoption of
advanced analytics tools and platforms
Source: Mind The Data Gap: Aspirations vs. Reality In Corporate Real Estate,
a commissioned study conducted by Forrester Consulting on behalf of JLL, November 2014

8. Addressing gaps in people and process
is most critical to overcoming this tactical focus
Having the right people, process and
technology in place fundamentally
drives data and analytics
 Steer teams away from
focusing on collection and
management of data
 Establish and standardize
data governance policy
 Address the data and
analytics skills gap
PROCESS
PEOPLE
The most urgent issues
are in people and process
PEOPLE
TECHNOLOGY PROCESS
Source: Mind The Data Gap: Aspirations vs. Reality In Corporate Real Estate,
a commissioned study conducted by Forrester Consulting on behalf of JLL, November 2014

9. Overall, leaders must transform their data and analytics
culture, and move from a tactical to strategic approach
Collaborate with
other departments
to drive the data
and analytics
agenda
Review data and
analytics supplier
relationships
Structure teams for
a strategic focus
Key recommendations for data and analytics leaders
Source: Mind The Data Gap: Aspirations vs. Reality In Corporate Real Estate,
a commissioned study conducted by Forrester Consulting on behalf of JLL, November 2014

10. COPYRIGHT © JONES LANG LASALLE 2014
Want to learn more?
Click here to download your free copy of the full Forrester study
Mind the Data Gap: Aspiration vs. reality in corporate real estate
Or contact :
Bryan Jacobs
Solutions Development, Americas
Bryan.jacobs@am.jll.com
Iain Mackenzie
Solutions Development, Asia Pacific
Iain.mackenzie@ap.jll.com
Jeff Schuth
Solutions Development, EMEA
Jeff.schuth@eu.jll.com