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A BEGINNER’S GUIDE TO TWITTER
Meeting the needs of our customers
TWITTER
Twitter is an online social networking that connects you to
the latest information about what you find interesting.



If you’re just being introduced
to the joys of Twitter (or
introducing it to another
user), here’s a short and
friendly primer on what you
need to know about using the
site.
ALPHABET SOUP
Tech folks tend to love acronyms and jargon.

 Follow If you’re on Twitter you probably get this one already, but
  let’s cover it for the sake of completeness. If you subscribe to
  someone’s updates, you follow them.




 @reply When you want to get someone’s attention on Twitter, you
  use an @reply, which will show up in their @connect menu on
  Twitter or under Mentions in a client like HootSuite.
ALPHABET SOUP
 DM A direct message (DM) is sent between users, not shown
  publicly on the timeline. You can only DM another user if they follow
  you.

 RT A re-tweet (RT) is when you share something someone else
  wrote.



MT Less common, a modified tweet is when you share
 something written by someone else but modify it.
 Usually this is done to fit the tweet into 140 characters.

Twoosh A tweet that is exactly 140 characters. Not used
 often these days.
ALPHABET SOUP
 Hashtag The hashtag is a way to
  mark keywords or topics in a
  Tweet. For example, if you were
  tweeting about the St. Louis
  Cardinals’ impressive World
  Series win in 2011, you might use
  #cards as a hashtag.



 #FF One of the most common
  hashtags you’ll see is #FF which is
  short for Follow Friday. Basically, this
  convention is for suggesting folks
  that you should subscribe to (follow)
  on Twitter.
ALPHABET SOUP
Geolocation or geotagging Using location data to
 display where a user is when a Tweet is sent.




Lists Twitter allows you to add users to lists rather than
 following them directly. This is useful if you want to
 check in on a bunch of people periodically, but don’t
 want them in your “stream” all of the time.
WHY 140 CHARACTERS?
LOGICAL REASON behind the 140 character limit

Twitter was designed to work with SMS, and most SMS systems have
a 160 character limit.




Why not 160?
Because you need room for a username and commands in addition to the 140
characters in the message. For example, if you want to tell Twitter send me a
DM via a text message, you’d use “d jzb” followed by a message up to 140
characters. When Twitter sends me a message via SMS, it includes
something like “Direct from @user” and instructions on replying.
HOW TO TWEET?
Things to consider when you’re new to Twitter.

Try to space out your tweets. Clusters of tweets are
going to get less attention. Even if you only allocate 15
minutes a day to Twitter, you can do this using a decent
Twitter client.

Be generous. If you’re on Twitter as part of your job and
you’re hoping people will RT you, you need to be sure to
interact with other folks and RT them as well.
HOW TO TWEET?
Be fun, kind and relaxed. People use Twitter for different
reasons, but nobody expects Twitter to be all corporate
and buttoned down. It’s also a limited medium for
expressing thoughts, so if you think someone may have
said something rude, it’s best to ask for clarification before
reacting.

Remember that it goes on your permanent record. You
never know when a tweet might surface via a Google
search or who might see it. While you should be informal,
you still don’t want to say anything a potential employer
might hold against you. And complaining about your job or
boss probably isn’t a great idea.
HOW TO TWEET?
Be aware of your company’s social media policies. If
you’re using Twitter professionally, you need to know what
is and isn’t considered OK by your company. If you’ve
been assigned a company account to keep up,
you really want to be clear on what tone of voice the
powers that be are looking for.
CLIENTS
 HootSuite is the current
  favorite at
  ReadWriteWeb. It lets
  you connect via multiple
  accounts, and also
  works with Facebook,
  Google+, LinkedIn,
  Foursquare, WordPress
  and others. It also allows
  you to schedule posts
  and share accounts with
  team members.
  HootSuite also has a
  iOS version for Twitter.
CLIENTS
 TweetDeck is now an
  official client from Twitter
  after starting as an
  independent. It’s a
  power-user’s app that’s
  focused mostly on
  Twitter these days. Use
  this one if you don’t need
  to mix and match social
  networks. It’s available
  as a native client for
  Windows and Mac OS X,
  or you can use it as a
  Web service or Chrome
  extension.
CLIENTS
 CoTweet is another
  team-oriented client that
  supports Twitter and
  Facebook. Has some
  excellent team and
  monitoring features that
  are well-suited for
  corporate use. Like
  HootSuite, has free and
  paid levels.
MOBILE AND NOTIFICATIONS
If you’ve recently signed up for a Twitter account, you
probably want to pay a visit to the account settings and
tweak the defaults.
MOBILE AND NOTIFICATIONS
Set it up to work
with your mobile
phone. Then tell it
to turn off
notifications,
except (maybe) for
direct messages.
Otherwise, if you
follow a decent
number of people,
you’ll be getting far
more text
messages than
you want.
MOBILE AND NOTIFICATIONS
Also crank down
Twitter’s defaults for
email messages.
Unless you really want
a lot of email from
Twitter, uncheck the
“email me when” for
reply or mentioned and
for all activities.
I hope this is useful for those of
you who are new to Twitter. If
you’re a Twitter vet and have
some tips of your own, please
give a shout in the comments.
And if you haven’t yet, be sure to
go follow me on Twitter
(@AspireLocal) as well and say
hi. Happy tweeting!

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A Beginner's Guide to Twitter

  • 1. A BEGINNER’S GUIDE TO TWITTER Meeting the needs of our customers
  • 2. TWITTER Twitter is an online social networking that connects you to the latest information about what you find interesting. If you’re just being introduced to the joys of Twitter (or introducing it to another user), here’s a short and friendly primer on what you need to know about using the site.
  • 3. ALPHABET SOUP Tech folks tend to love acronyms and jargon.  Follow If you’re on Twitter you probably get this one already, but let’s cover it for the sake of completeness. If you subscribe to someone’s updates, you follow them.  @reply When you want to get someone’s attention on Twitter, you use an @reply, which will show up in their @connect menu on Twitter or under Mentions in a client like HootSuite.
  • 4. ALPHABET SOUP  DM A direct message (DM) is sent between users, not shown publicly on the timeline. You can only DM another user if they follow you.  RT A re-tweet (RT) is when you share something someone else wrote. MT Less common, a modified tweet is when you share something written by someone else but modify it. Usually this is done to fit the tweet into 140 characters. Twoosh A tweet that is exactly 140 characters. Not used often these days.
  • 5. ALPHABET SOUP  Hashtag The hashtag is a way to mark keywords or topics in a Tweet. For example, if you were tweeting about the St. Louis Cardinals’ impressive World Series win in 2011, you might use #cards as a hashtag.  #FF One of the most common hashtags you’ll see is #FF which is short for Follow Friday. Basically, this convention is for suggesting folks that you should subscribe to (follow) on Twitter.
  • 6. ALPHABET SOUP Geolocation or geotagging Using location data to display where a user is when a Tweet is sent. Lists Twitter allows you to add users to lists rather than following them directly. This is useful if you want to check in on a bunch of people periodically, but don’t want them in your “stream” all of the time.
  • 7. WHY 140 CHARACTERS? LOGICAL REASON behind the 140 character limit Twitter was designed to work with SMS, and most SMS systems have a 160 character limit. Why not 160? Because you need room for a username and commands in addition to the 140 characters in the message. For example, if you want to tell Twitter send me a DM via a text message, you’d use “d jzb” followed by a message up to 140 characters. When Twitter sends me a message via SMS, it includes something like “Direct from @user” and instructions on replying.
  • 8. HOW TO TWEET? Things to consider when you’re new to Twitter. Try to space out your tweets. Clusters of tweets are going to get less attention. Even if you only allocate 15 minutes a day to Twitter, you can do this using a decent Twitter client. Be generous. If you’re on Twitter as part of your job and you’re hoping people will RT you, you need to be sure to interact with other folks and RT them as well.
  • 9. HOW TO TWEET? Be fun, kind and relaxed. People use Twitter for different reasons, but nobody expects Twitter to be all corporate and buttoned down. It’s also a limited medium for expressing thoughts, so if you think someone may have said something rude, it’s best to ask for clarification before reacting. Remember that it goes on your permanent record. You never know when a tweet might surface via a Google search or who might see it. While you should be informal, you still don’t want to say anything a potential employer might hold against you. And complaining about your job or boss probably isn’t a great idea.
  • 10. HOW TO TWEET? Be aware of your company’s social media policies. If you’re using Twitter professionally, you need to know what is and isn’t considered OK by your company. If you’ve been assigned a company account to keep up, you really want to be clear on what tone of voice the powers that be are looking for.
  • 11. CLIENTS  HootSuite is the current favorite at ReadWriteWeb. It lets you connect via multiple accounts, and also works with Facebook, Google+, LinkedIn, Foursquare, WordPress and others. It also allows you to schedule posts and share accounts with team members. HootSuite also has a iOS version for Twitter.
  • 12. CLIENTS  TweetDeck is now an official client from Twitter after starting as an independent. It’s a power-user’s app that’s focused mostly on Twitter these days. Use this one if you don’t need to mix and match social networks. It’s available as a native client for Windows and Mac OS X, or you can use it as a Web service or Chrome extension.
  • 13. CLIENTS  CoTweet is another team-oriented client that supports Twitter and Facebook. Has some excellent team and monitoring features that are well-suited for corporate use. Like HootSuite, has free and paid levels.
  • 14. MOBILE AND NOTIFICATIONS If you’ve recently signed up for a Twitter account, you probably want to pay a visit to the account settings and tweak the defaults.
  • 15. MOBILE AND NOTIFICATIONS Set it up to work with your mobile phone. Then tell it to turn off notifications, except (maybe) for direct messages. Otherwise, if you follow a decent number of people, you’ll be getting far more text messages than you want.
  • 16. MOBILE AND NOTIFICATIONS Also crank down Twitter’s defaults for email messages. Unless you really want a lot of email from Twitter, uncheck the “email me when” for reply or mentioned and for all activities.
  • 17. I hope this is useful for those of you who are new to Twitter. If you’re a Twitter vet and have some tips of your own, please give a shout in the comments. And if you haven’t yet, be sure to go follow me on Twitter (@AspireLocal) as well and say hi. Happy tweeting!