Your SlideShare is downloading. ×
on page optimization | title optimization | meta tag optimization | keyword optimization and synonyms | html tag validation | link optimization | image optimization | iwebtra | seo company in cochin| seo company in kerala|seo company in india| seo compani
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

on page optimization | title optimization | meta tag optimization | keyword optimization and synonyms | html tag validation | link optimization | image optimization | iwebtra | seo company in cochin| seo company in kerala|seo company in india| seo compani

744
views

Published on

On page optimization techniques.

On page optimization techniques.

Published in: Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
744
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ON PAGE OPTIMIZATION
    www.iwebtra.com
  • 2. Getting a good ranking in a search engine hasn’t been the easiest thing for many. Search engines are getting more smarter & intelligent every day, so now it takes more than just good content to top your competitors.
    On page optimization is one of the very first step of SEO which every webmaster should look into. If you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.
    Some of the on page optimization techniques are;
    ON PAGE OPTIMIZATION
  • 3. A site’s title tag is the most important website optimization element. A title tag should be short but descriptive enough for your visitors to identify you and your business. Title tag is the first thing that is shown & indexed by the search engines. So naturally it is given a very high importance – out of thousands results that a searcher sees, your site’s title has to be appealing enough for him to want to find out more information. On the other hand, your title has to be appealing enough to the search engine in order to rank you above thousands of other similar websites like yours.
    Title Optimization
  • 4. These are lines of HTML code embedded into web pages that are used by search engines to share information about your web sites. A site’s Meta description should contain a brief description of your website focusing on the areas and services that your business is specialized in. This small piece of text can be considered as a selling snippet, if a searcher finds it appealing he is likely to click and go inside your page to find out more information. But if your Meta Description is too generic and isn’t written too well then there is a good chance that your site will simply be ignored.
    Meta tag optimization
  • 5. It is necessary for you to highlight certain parts of your website that you want your readers to look at. There are several tags in html which allows you to do so. For instance – the header tags [h1] [h2] [h3], Bold [strong], Italic [em] etc. The text inside your header tags (e.g. [h1]) is given very high importance by the search engine. Usually you can use them to define the page/post titles or the important sections of your website.
    HTML Tags
  • 6. Your site’s content needs to be optimized in such a way that it can suit both search engines & your readers. Stuffing your site with too many keywords can make your site unreadable. So you will need to have some sort of balance between your keywords & your content.
    Keyword Optimization & Synonyms
  • 7. It is important to optimize your internal and external outbound links for search engines as well as to give your visitors a better navigation.
    Link Optimization
  • 8. If your site has lot of images, you need to optimize them too as they can’t be read by the search engines. It’s very easy for a human reader to interpret the image into its meaning. However for a Web crawler the whole interpreting process is completely different. Search Engine spiders can only read text but not images. So you need to use some special tags for your images in order to give them some meaning.
    Image Optimization
  • 9. Kochi
    Aadhocc Software Technologies Pvt. Ltd Palathinkal Building,2nd floor. Kochapillyroad,NH 47, Ernakulam 682025 Kerala India PH:+91 484 3932723 mob:+91 9747205205Fax: + 91 484 3932724
    Bangalore Aadhocc Software Technologies Pvt. Ltd Maruthi Nagar, Madiwala, Near Ganesha Temple, Bangalore, Karanataka, India PH:+91 mob:+91 9747205205 Email: info@aadhocc.co.uk Website: www.aadhocc.com
    UK (London) Aadhocc Software Technologies Pvt Ltd 788 - 790 Finchley Road - London PH:+44 2079936100
    IWEBTRA