1. Who would be the audience for your media
product?
Q4 EVALUATION

2. Example of my target
audience… Watches popular TV
Gets £5
Is a girl and 13 pocket shows such as The X
years old. money a factor, Britain's got Likes Pop Music and music that
week. talent and The Only is generally in the charts. To
Way is Essex keep up to date with the charts
and pop music she watches
Is interested in music channels, listens to the
celebrity gossip. top 40 radio show on a Sunday
and looks on the internet and
watches music videos on
Average YouTube.
intelligence, at this
age she doesn’t want Like most girls her age is interested
anything too complex in fashion and what the celebrities
to read. are wearing. She want to learn
how to do makeup and hair
Favourite colour is pink
properly.
Has interest in male pop Looks up to female
stars such as One celebrities such as
Direction, Justin Bieber Cheryl Cole, The
and Connor Maynard. members of little
mix and Selena
Gomez.

3. My target audience
My target audience was for girls interested in
pop music, fashion and gossip between the ages
of 9-16. I feel that after the ages of 16, girls
tend to move to more mature magazines. I found
during my research there where lots of existing
girls magazines with a large number of readers.
This to me showed that there was a market for
my magazine already. I targeted this audience
because…
I knew most There I thought it My research carried
about that where good would be out on my reader
audience as I resources on easy to profile shows that
had been a the internet capture pop Girls between the
part of that and around music ages of 11-15 where
target audience college. themed most likely to buy my
once. images. magazine.

4. As the table shows, magazines targeted at girls seem to sell better. Top of
the pops is number one. And a magazine I looked at whilst conducting
my research.
Top teenage magazines (end 2010)
Title Publisher Frequency ABC figure*
Top of the Pops BBC Magazines fortnightly 98,030
Bliss Panini monthly 73,002
Girl Talk (girls) BBC Magazines fortnightly 67,959
Match of the Day (football) BBC Magazines weekly 58,447
Match (football) Bauer weekly 57,108
Kick! (football) Attic Brand Media monthly 51,413
Shout DC Thomson monthly 47,814
Mizz Panini fortnightly 35,837
Kiss (Eire) Minjara Ltd (Dublin) monthly 22,469

5. Research
I carried out research and did a reader profile for
Kerrang! This was helpful in helping me decide what
genre of music I wanted my magazine to be. Kerrang!
Was an indie music magazine. I also looked at a Vogue
Reader profile. This wasn’t very helpful either as it’s
average reading age was 34 and Vogue is a fashion
magazine. I then carried out research into TOP OF THE
POPS. A pop music magazine and created a Reader
profile. This was very helpful as it gave me an accurate
insight into what a pop music magazine needs to be like.
I also carried out research by creating a focus group
video. I found that it was important for the magazine to
be quite cheap. I also found that having posters in the
magazine was an important feature as it was suggested
in the focus group.

6. Created in 1995
Published by the
BBC Media
The age
Institute
range is
11- 15
DISPLAY SIZE RATE
87%
girls
Page £9,050 Slogan :
OBC £11,400
“More
IFC £11,400
IBC £11,400 gossip!
ADVERTORIAL SIZE More
Advertorial
£12,825 +
Production
scandal!
INSERTS More
you!”
Cover Price £2.99
Loose (single £30 (cost per
Frequency 4 Weekly
sheet) thousand)
Circulation 78,352
Bound (single £40 (cost per
Readership 331,000 sheet) thousand)
Boys 15% Tip on (single £55 (cost per
Girls 87% sheet) thousand)
Age range 11-15 years

7. What made me
choose certain
features to add I put the competition plug on my magazine as I knew that
to
my magazine? it would attract my audience more.would attractgroup it
was brought up that competitions
In the focus
someone
to buy the magazine.
My research looking at different front covers showed
that pink was often on the front cover which is why I
put a lot of it on my front cover.
I noticed in my research that Justin Bieber was on the
front cover of most pop music magazines. This obviously
attracted people to the magazine which is why I featured
him on the front cover.
The price of my magazine is cheap as it was brought up in my
focus group that people were not prepared to pay anymore that
£3 for a cheapish magazine like mine.
My research also showed that people where interested in
fashion and didn’t want a magazine that was just about
music.
I featured lots of posters in
my magazine as this was
something brought up in the
focus group that it was an
important thing.
Interviews and exclusives
where also brought up and I
featured the following in
my magazine.