Unlike most types of videos, a product video is designed to convert shoppers into buyers, which means it is imperative to convey the right information. Check out these tips, tricks and “sights to see” along your journey.

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SIGHTS TO SEE BETWEEN HERE & PRODUCT VIDEO AWESOMENESS
Copyright © 2016 by Invodo Inc. DOWNLOAD THE FULL EBOOK HERE
Travel Guide FOR THE ROAD TO PRODUCT VIDEO SUCCESS
i. Introduction
Unlike most types of videos, a
product video is designed to
convert shoppers into buyers,
which means it is imperative to
convey the right information.
Check out these tips, tricks and
“sights to see” along your journey.
#1: Choose the right products
To maximize ROI, you need to
determine which products in your
catalog will benefit the most from
video. A good rule of thumb: If a
product is expensive or complex,
add a video!
#2: Highlight product
features & benefits
88% of customers feel that videos
better explain product features
and benefits. Take advantage of
the opportunity to use movement
and sound!
#3: Demonstrate how
the product works
Shoppers today are notoriously
impatient, and nobody wants to
read through a long list of instruc-
tions. Four out of five customers
find demo videos helpful, so don’t
leave them hanging!
#4: Show dimensions,
size & the right context
Ever ordered a product online,
and expected something different
than what arrived? Size can be very
misleading on a computer screen,
so provide context to communi-
cate dimensions and size.
#5: Keep it objective
& non-salesy
A product video is not the same
thing as a commercial. Steer clear
of exaggerated or hyperbolic
claims, and remember: Honesty
is always the best policy!
#6: Find the right length
Engagement rates are highest for
videos between 16 and 30 seconds
long.Additionally,nearlytwo-thirds
of customers prefer videos under
60 seconds. Strive to stay under
a minute!
#7: Balance product details
with overall brand image
An influential product video
doesn’t necessarily require
premiumcontentorspecialeffects.
The real ‘star’ is your content, so
focus on providing the right
information.
Conclusion
Of course, creating a great
product video takes numerous
resources—like time, money
and expertise. However, we hope
our tips, tricks and “sights to see”
will guide you in the right direction.
75% of shoppers are more likely
to purchase when video is part
of the process. So what are you
waiting for? Let’s go!