1. SOCIAL MOBILE PAYMENTS: AMERICAS Partnership Prospectus
Social
Mobile
Payments
Americas
November 6 - 8, 2012
Biscayne Bay Marriott - Miami, FL
Four Levels of Distinction: Silver, Gold, Platinum & Diamond
OUTSTANDING MARKETING OPPORTUNITIES FOR WORLD CLASS SOLUTION PROVIDERS BISCAYNE BAY: GRAND BALLROOM
Executive Summary
Social Mobile Payments: Americas is the
Why Social Mobile Payments?
Banks, Mobile Network Operators,
N
industry’s leading, most innovative Government, Retailers, Manufacturers
event where banks, telcos, regulators, and Transit Operators are continuously
retailers, manufacturers, solution looking for new innovative services to
providers, social media gurus and deliver. They are searching for new ways
technologists come together to learn, to streamline operational processes and
network, explore new opportunities, improve their capabilities and
growth strategies and examine new infrastructure.
service innovations.
This presents a tremendous opportunity Generate Leads & New Business
Focused On Your Needs for you to win new business and thereby
Social Mobile Payments is an innovative,
increase your market share and revenue.
Aid in developing successful partners cost-effective sales and profile solution that
A New & Unique Opportunity works throughout the year and brings you
Ideas to create new revenue streams face-to-face with your prospects.
Social Mobile Payments is a unique
Insight to reduce & eliminate fraud
offering in the marketplace. In
Encouragement to introduce experience, scope and content Social
innovative, profitable new payment Mobile Payments is the only event that
technologies covers all the tactical & strategic issues.
How to increase efficiency and reduce Social Mobile Payments facilitates
costs associated with technology connections with key prospects. Our
community creates more genuine
Vision to identify new trends and be business contacts than any other event.
ahead of the curve – profitability!

2. SOCIAL MOBILE PAYMENTS: AMERICAS Partnership Prospectus
The Big Idea
Social Mobile Payments provides a
platform where industry innovators will
gather to explore new strategies and
technologies that will boost their
organizations revenues and reduce
costs.
Social Mobile Payments is a platform
where solutions providers come
together to generate business leads, find
new business and network with key
industry innovators.
Why Social Mobile Payments?
This burgeoning marketplace presents SOCIAL MOBILE PAYMENTS ADVANTAGE
lucrative opportunities for businesses
wanting to grow and explore new It is the only event of its kind in North America
innovations. It facilitates meetings between your sales force
and key prospects
As these sectors continue to grow and
present new prospects for development, It is attended by decision-makers & influencers
companies involved in these segments Is supported by extensive online and offline
can position themselves as market marketing campaigns worldwide
leaders in this unique forum. It offers sponsorship packages with a year-
round advantage
Innovation is forming new markets and
It is acutely cost effective with measurable ROI
media at a rapidly unfolding pace. Being
front and center is crucial for businesses. It is easy to participate in, offering turnkey,
effective solutions for your business
About the Conference
Social Mobile Payments is a strategic
two day conference and exhibition for
both innovators and incumbents from SOCIAL MOBILE PAYMENTS: FOCUS
banks, developers, service providers,
government, and retailers to meet,  In-App & Subscription Billing
network and explore best practice. It’s  Mobile Wallet Wars
where ideas, intelligence and
 Social Media- Morphosis
relationships really make a difference.
 Card / App Connectivity
By bringing together leading players
 Mobile Security & Privacy
from across the spectrum of the social,
mobile and payments ecosystem the  Monetizing Mobile Applications
Americas event will generate unique  5 W’s of Mobile Transactions
insights, not usually available at single-  Network (R)evolution
discipline industry events.
 Mobile Retail Strategy
Social Mobile Payments Americas  Mobile Networks vs. Banks
focuses on key business drivers. It is an
 Disruption or Disintegration?
interactive experience with keynotes,
panel discussions, meetings, workshops  Startups: Innovation Insights
and prime networking opportunities.

3. SOCIAL MOBILE PAYMENTS: AMERICAS Partnership Prospectus
Who should sponsor and exhibit? We’ll work closely with every sponsor.
FAST FACTS
World class solution providers who You’ll be updated with the latest
80%
provide the following products and marketing plans for the conference.
services: We’ll meet with you to discuss how we
can help you maximize opportunities
Card manufacturers & solution providers before, during and after the event.
Industry-specific events help 80% of
Hardware manufacturers: POS, Kiosk,
B2B marketers reach decision
Card Readers, Handsets & Terminals
makers, generate qualified leads
Contactless & NFC payment vendors and build brand awareness
Consultants, Analysts & Researchers
Software providers: Platform, Security, Distinctive Opportunities
Management, Innovators & Developers
Major sponsors will have distinctive
Chip manufacturers & service providers marketing opportunities, culminating in
face-to-face meetings with customers About Gulf Bay Consulting
Digital identification & authentication and prospects.
service providers Gulf Bay Consulting is an international
Direct Marketing: Conference media company providing services to
Investors, Insurers & Billers brochures will be mailed to a targeted businesses related to social media,
database. Inserts will be placed in mobile connectivity and payments
Intellectual Property Attorneys leading business publications in the technology.
months leading up to the event.
All World-Class Solutions Providers
Gulf Bay Consulting provides both
E-mail: A comprehensive email executives and entrepreneurs with
Who will attend the event? campaign will be run to recruit management and operational consulting
attendees and encourage them to pre- services.
register for the conference. Once
registered they will receive weekly Our unique perspective coupled with our
conference updates and be prompted to ability to identify and capitalize on
connect to with others in the event trends, provides strategic and tactical
community via their social networks. information.
Social Media: LinkedIn, Facebook, This knowledge creates new sources of
Twitter, Google+, Quora, & more. We revenue, increased profits and improved
utilize these channels to your benefit, operational efficiency.
broadcasting your information into
many new channels & niche markets. Our products are trade exhibitions,
Banks, Retailers, Government, Travel, conferences, training solutions and
Entertainment, Processors, Transit, Partnerships: The conference will be online publishing.
Telecommunications, Developers and promoted through a network of
strategic alliances with key industry Gulf Bay Consulting also licenses a
more will come together at Social
associations. portfolio of leading B2B platform
Mobile Payments: Americas to network
services. For more information please
and learn about your world-class
Advertisements & Editorial: In key visit http://www.gulfbayconsulting.com
solutions and industry innovations.
publications; including International,
National, business, and mainstream Gulf Bay Consulting Events
press articles and news stories.
GBC has plans to produce a series of
Website: Our dedicated event website events around the world, studying the
is consistently updated with event and triangulation of social media, mobile
pertinent industry news. The sessions connectivity and payments technology.
and forums will be heavily promoted on
Gulf Bay Consulting is currently planning
the site to attract delegates and pre-
events for Asia Pacific, Europe, Africa,
registration to the event. As well our
and the Middle East; to continue the
new SoMoPay.net news digest will
dialog started with our inaugural event.
heavily promote our event sponsors.

4. SOCIAL MOBILE PAYMENTS: AMERICAS Partnership Prospectus
Diamond Sponsorship - Cocktail Receptions
Welcome Reception: November 6th, 2012
OR
Celebration Reception: November 7th, 2012
Thought Leadership:
Prime keynote presentation session during conference proceedings, up to a one hour session, including a Q & A period.
Presentation may be a monologue, demonstration, fireside chat or a hybrid presentation style of your choosing.
Branding - Comprehensive branding, positioning and promotion package includes the following:
 Customized promotion page on the conference event website with your marketing message; graphics, video, etc.
 Prominent placement of your logo on conference event mobile web app with highlight of your presentation session
 Your company logo & name displayed as Diamond Sponsor with prominent position on all event signage & materials
 Promotion of your brand and presenter through all social media channels; Facebook, LinkedIn, Google+, Twitter, etc.
 E-Mail newsletter promoting your presentation session and brand sent to all subscribers in our email database
 Premier reserved seating for senior staff members during all the event proceedings throughout the entire conference
Event Sponsorship:
As a Diamond Sponsor your company will be honored in the spotlight during either
of the event’s cocktail receptions.
Only two Diamond Sponsorships will be apportioned for the Social Mobile
Payments: Americas event.
Diamond Sponsors may choose either the Welcome Reception event on the evening
of November 6th or the Celebration Reception event on November 7th.
The Welcome Reception will take place on the second floor in the 2,529 square foot,
Bayview Ballroom with floor to ceiling windows and magnificent view of Biscayne Bay and
Miami Beach on the horizon just over the Venetian Causeway.
The Celebration Reception will be held on the fresh air outdoor Coastal Terrace
overlooking beautiful Biscayne Bay with breathtaking views of the Harbor, and Venetian
Causeway leading to Miami’s magnificent South Beach tourist mecca.
The Celebration Reception event on the Coastal Terrace will utilize the Bayview Ballroom
space as weather not permitting backup. Events will be allocated to those companies
electing to be Diamond Sponsors on a first-come, first-served basis.
Exhibition Space:
Diamond Sponsors will receive premium placement of their exhibition space. A 10’ x 10’ space will provided with 6’ draped table
and chairs. Additional exhibition space is available if required. Sponsors may utilize this space for whatever suits their needs;
demonstrations, displaying company literature and advertising specialties, placement of sales staff or manufactured goods.
Premium 10’ x 10’ exhibition space will be held for Diamond Sponsors only, all other space is on a first-come, first served basis.
Conference Registrations for Associates
Diamond Sponsors will receive Seven (7) full conference registrations for disbursal to their associates or clients. Registrations are
fully transferrable and will provide access to all events and proceeding associated with Social Mobile Payments: Americas event.

5. SOCIAL MOBILE PAYMENTS: AMERICAS Partnership Prospectus
Platinum Sponsorship – Buffet Luncheons
Networking Luncheon: Wednesday - November 7th, 2012
OR
Networking Luncheon: Thursday - November 8th, 2012
Thought Leadership:
Prime presentation session during conference proceedings, up to a 45 minute session, including a Q & A period.
Presentation may be a monologue, demonstration, fireside chat or a hybrid presentation style of your choosing.
Branding - Comprehensive branding, positioning and promotion package includes the following:
 Customized promotion page on the conference event website with your marketing message; graphics, video, etc.
 Prominent placement of your logo on conference event mobile web app with highlight of your presentation session
 Your company logo & name displayed as Platinum Sponsor with prominent position on all event signage & materials
 Promotion of your brand and presenter through all social media channels; Facebook, LinkedIn, Google+, Twitter, etc.
 E-Mail newsletter promoting your presentation session and brand sent to all subscribers in our email database
 Reserved seating for senior staff members during all the event proceedings throughout the entire conference
Event Sponsorship:
As a Platinum Sponsor your company will be honored in the spotlight during either of the
event’s networking luncheons.
Only two Platinum Sponsorships will be apportioned for the Social Mobile Payments:
Americas event.
Platinum Sponsors may choose either the Networking Luncheon event on the afternoon of
November 7th or the Networking Luncheon event on November 8th.
The Networking Luncheons will be served buffet style on the second floor in the pre-
function area of the Grand Ballroom in Biscayne Bay Marriott. Delegates will be able to
choose from a variety of offerings, from traditional Floridian favorites to ethnic-themed
cuisine your guests will be wowed by a memorable culinary experience.
Food and beverage is a key component to any event’s success, we believe the offerings
we provide should not just serve as substance, but as inspiration too.
We’ll consult with you to make your luncheon a memorable experience for both you
and your guests. There are several options from which to choose; Gourmet Sandwiches,
Taste of South Florida, Comfort, Deli or Wrap Buffet, and Mediterranean style fare.
Exhibition Space:
Platinum Sponsors will receive superior placement of their exhibition space. A 10’ x 10’ space will provided with 6’ draped table
and chairs. Additional exhibition space is available if required. Sponsors may utilize this space for whatever suits their needs;
demonstrations, displaying company literature and advertising specialties, placement of sales staff or manufactured goods.
Premium 10’ x 10’ exhibition space will be held for Diamond Sponsors only, all other space is on a first-come, first served basis.
Conference Registrations for Associates
Platinum Sponsors will receive Five (5) full conference registrations for disbursal to their associates or clients. Registrations are
fully transferrable and will provide access to all events and proceeding associated with Social Mobile Payments: Americas event.

6. SOCIAL MOBILE PAYMENTS: AMERICAS Partnership Prospectus
Gold Sponsorship – Breakfasts, Breaks & A/V
Networking Breakfast: Wednesday - November 7th, 2012
Networking Breakfast: Thursday - November 8th, 2012
Refreshment Breaks: Wednesday or Thursday – November 7-8, 2012
Audio/Visual: Wednesday & Thursday – November 7-8, 2012
Thought Leadership:
Key presentation session during conference proceedings, up to a 30 minute session, including a Q & A period.
Presentation may be a monologue, demonstration, fireside chat or a hybrid presentation style of your choosing.
Branding - Comprehensive branding, positioning and promotion package includes the following:
 Customized promotion page on the conference event website with your marketing message; graphics, video, etc.
 Prominent placement of your logo on conference event mobile web app with highlight of your presentation session
 Your company logo & name displayed as Gold Sponsor with prominent position on all event signage & materials
 Promotion of your brand and presenter through all social media channels; Facebook, LinkedIn, Google+, Twitter, etc.
 E-Mail newsletter promoting your presentation session and brand sent to all subscribers in our email database
Event Sponsorship:
As a Gold Sponsor your company will be honored in your choice of the following events:
Networking Breakfasts, Refreshment Breaks, or as the Audio/Visual & Technical sponsor.
Only five Gold Sponsorships will be apportioned for the Social Mobile Payments: Americas
event. Gold Sponsors may choose the Continental Breakfast event on the morning of
November 7th or the Continental Breakfast event on November 8th.
Gold level companies may also elect to sponsor the Networking Refreshment Breaks for a day,
or Audio/Visual & Technology services for the duration of the conference proceedings.
The Networking Breakfasts will be served buffet style on the second floor in the pre-
function area of the Grand Ballroom in Biscayne Bay Marriott.
Similarly the Refreshment Breaks will also be served in the pre-function area, providing
opportunity for Delegates to network, exchanging information and ideas.
The Audio/Visual & Technology Sponsor will have their name and logo consistently
displayed on the video monitors and microphones, throughout the entire span of the
conference proceedings. The charging stations will also be branded with the sponsor’s
logo, product information may be provided or sales staff can man the charging station.
Exhibition Space:
Gold Sponsors will receive key placement of their exhibition space. A 10’ x 10’ space will provided with 6’ draped table and chairs.
Additional exhibition space is available if required. Sponsors may utilize this space for whatever suits their needs;
demonstrations, displaying company literature and advertising specialties, placement of sales staff or manufactured goods.
Premium 10’ x 10’ exhibition space will be held for Diamond Sponsors only, all other space is on a first-come, first served basis.
Conference Registrations for Associates
Gold Sponsors will receive three (3) full conference registrations for disbursal to their associates or clients. Registrations are fully
transferrable and will provide access to all events and proceeding associated with Social Mobile Payments: Americas event.

7. SOCIAL MOBILE PAYMENTS: AMERICAS Partnership Prospectus
Silver Sponsorship – Speaking Opportunity
Conference Presentation: Wednesday or Thursday – November 7-8, 2012
Thought Leadership:
Presentation session during conference proceedings, up to a 30 minute session, including a Q & A period.
Presentation may be a monologue, demonstration, fireside chat or a hybrid presentation style of your choosing.
Branding - Comprehensive branding, positioning and promotion package includes the following:
 Placement of your logo on conference event mobile web app with highlight of your presentation session
 Your company logo & name displayed as Gold Sponsor with prominent position on all event signage & materials
 Promotion of your brand and presenter through all social media channels; Facebook, LinkedIn, Google+, Twitter, etc.
 E-Mail newsletter promoting your presentation session and brand sent to all subscribers in our email database
 Positioned alongside high-profile executives, and innovators across the spectrum of the social, mobile & payments.
Event Sponsorship:
As a Silver Sponsor your company will be provided with the option of speaking on either
Wednesday, November 7th or Thursday, November 8th of the event. You’ll be provided with a half
hour to present on any approved subject or topic related to the social, mobile and payments
ecosystem.
Only four Silver Sponsorships will be apportioned for the Social Mobile Payments: Americas event.
Silver Sponsors will have the option of providing a single representative as a speaker for the event
on Wednesday, November 7th or Thursday, November 8th.
The speaker may choose to provide a product demonstration, individual monologue,
interview in fireside chat styled configuration or an approved hybrid of their choosing.
The speaker may choose to include a Q & A session in the presentation time allotted or
may opt for an impromptu meeting session with interested parties in the pre-function
space following their presentation.
Networking Refreshment Breaks will also be served in the pre-function area, providing
opportunity for Delegates to network and exchange information and ideas.
Exhibition Space:
Silver Sponsors will receive key placement of their exhibition space. A 10’ x 10’ space will provided with 6’ draped table and
chairs. Additional exhibition space is available if required. Sponsors may utilize this space for whatever suits their needs;
demonstrations, displaying company literature and advertising specialties, placement of sales staff or manufactured goods.
Premium 10’ x 10’ exhibition space will be held for Diamond Sponsors only, all other space is on a first-come, first served basis.
Conference Registrations for Associates
Silver Sponsors will receive one (1) full conference registration which allows full access to the conference and all proceedings for
the person presenting on behalf of the Silver Sponsor. Additional conference registrations for disbursal to their associates or
clients may be purchased separately at a discounted sponsor’s rate. Registrations are fully transferrable and will provide access
to all events and proceeding associated with Social Mobile Payments: Americas event.
Customized Sponsorships
Gulf Bay Consulting will be happy to consult with you to meet any special requirements you may have regarding the Social
Mobile Payments: Americas event. We’ll work with you to design & provide a complete marketing package that fits your needs.