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Trener 2.0
Prowadzący: Alicja Kosicka i Jarosław Marciuk
#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Aplikacje
Pobierz aplikacje na smartfon / tablet, załóż konto


Instagram.com



Twitter.com



Foursquare.com



Vine.com

#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
O nas


www.inspiros.pl



www.duolook.pl blog



www.instagram.com/
igersgdansk

#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Trener 2.0

#inspiros
#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Wwwwwwwww w pracy trenera
 Profil

prywatny vs strona

 Grupy

na FB- zainteresowania, branżowe,

projektowe
 Tworzenie

wydarzeń

 Ustawienia

konta: oznaczenie na zdjęciach

 Budowanie

zaangażowania
#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Profil prywatny czy strona

https://www.facebook.com/Trener.BIZNESU?fref=ts
#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Grupy na Facebooku

https://www.facebook.com/search/results.php?q=szkolenia&type=groups&init=quick&tas=0.95372099
21982139
#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Wydarzenia - czy warto?

https://www.facebook.com/pages/INSPIROS-ConsultingGroup/135424984263?id=135424984263&sk=events
#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
A co jeśli …

#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Youtube


Druga wyszukiwarka po Google



Kanał- czy potrzebujemy własny



Subskrypcja interesujących kanałów



Tworzenie playlist

Me at zoo http://youtu.be/jNQXAC9IVRw
Youtube – sukces filmu


Nazwa pliku



Tytuł, opis i tagi



Linki do strony www, przyciski społecznościowe



Interaktywność



Zasada ośmiu sekund

http://www.youtube.com/user/bartekpopiel/videos
Aplikacja Youtube Capture (iOS)

#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Case studies






http://www.youtube.com/user/Rozwojowiec/videos
http://www.youtube.com/user/AsapSCIENCE/videos
http://www.youtube.com/user/bartekpopiel/videos
http://www.youtube.com/user/TheAPAVideo/videos
• Szybka dystrybucja
• Liderzy opinii
• RT i FF
• #i@
szukanie po #
Śledź trendy na Twitterze

#jakidzisjest
#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Pinterest


Wirtualna tablica korkowa



Przycisk Pin It



Zdjęcia i filmy



Społeczność

(lajki, komentarze,
repiny)
#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Pinterest


Wirtualna tablica korkowa



Przycisk Pin It



Zdjęcia i filmy



Społeczność

(lajki, komentarze,
repiny)
#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Piny
Ta

Tablice
#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
/jaroslawmarciuk
Pinerzy
#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
/jaroslawmarciuk
Treści i zaangażowanie

#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Miejsca, o których nie miałeś pojęcia

#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Instagram - przed i po …

#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
hashtagi

#
#

#

#szkolenia #coaching #trener
#szkolenie #rozwojosobisty
#edukacja #efektywnosc
#trenerbiznesu #ludzie #praca #biuro
Instagram przykłady

#ComodoMenu
youtu.be/TKNA5GnO7Xs

9 000 obserwatorów, 250 000 zdjęć
#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Vine


Start styczeń 2013, projekt Twitter



Społecznościowe video



Zapętlone, sześciosekundowe filmy



Obserwowanie, lajki, komentarze

#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
/jaroslawmarciuk
Kreatywność

vine.co/v/b2TDITrrzMJ
vine.co/v/bUnU3uqFu5w

vine.co/v/huLAu2AuTaW
vine.co/v/h70W7TOW29Q
vine.co/v/hA6Op1KgzZO
vine.co/v/hWXlYaWjUvb

#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
/jaroslawmarciuk
Vine – nagrywanie filmu

#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
/jaroslawmarciuk
Zasady działania
•

Zwiedzaj i szukaj miejsc (venues)

•

Melduj się i zbieraj punkty

•

Zostań Mayorem

•

Wstawiaj porady i zdjęcia

#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Zasady działania
•

Znajdź znajomych

•

Szukaj rekomendacji

•

Zbieraj odznaki (badge)

•

Odbieraj nagrody
i korzystaj ze zniżek

#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Specials – oferty specjalne

duolook.pl/lista-promocje-znizki-w-polsce-za-meldunek-na-foursquare/ #inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Grafika w profilach

http://www.autreplanete.com/ap-social-media-image-maker
IFTTT czyli …

#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Co i gdzie w internecie o nas piszą

http://www.sotrender.pl/
www.tweetbinder.com/

http://statigr.am
http://brand24.pl/

http://klout.com

http://hootsuite.com/
http://sentione.pl/
#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Tweet Binder

www.tweetbinder.com
#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Klout

www.klout.com
#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Hootsuite

www.hootsuite.com
#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Brand 24

#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
SentiOne

#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Oficjalny hashtag konferencji …

#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Storify

#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Korzyści z korzystania z social media
1.
2.
3.
4.

5.
6.

7.

8.

Bezpłatne? (czas, koszt pracownika lub agencji)
Buduje głębsze relacje
Zwiększa znajomość marki
Pomaga w SEO, dodatkowe pozycje w
wyszukiwarkach
Zwiększa ruch na stronach www
Działanie wirusowe ambasadorów marki
Pomaga dotrzeć do dziennikarzy, mediów, liderów
opinii
Zapobieganie kryzysom wizerunkowym
#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Pięć kroków do sukcesu

1. Rynek i trendy

5.Monitoring,
analiza i
modyfikacja

4. Treści i
zaangażowanie

2. Cele i plan

3. Kanały i
narzędzia

#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Dziękujemy

Jarosław Marciuk

Alicja Kosicka

tel: 501 188 504

tel: 606 260 777

e-mail: j.marciuk@inspiros.pl

e-mail: a.kosicka@inspiros.pl

INSPIROS Consulting Group
tel 58 7321 907
e-mail: biuro@inspiros.pl www.inspiros.pl
Inspiros Consulting Group:
#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk
Dziękujemy

#inspiros

/inspiros

/alicjakosicka

/jaroslawmarciuk

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Trener 2.0 - Szkolenie MATRIK w Gdyni