If you know any innovators, either in the business or social space - ask them to enter the Innovation for India Awards http://bit.ly/2mTLo3

1. Innovation India Case study
Titan – The Edge

2. Mission
To create World’s Slimmest Water
Resistant Watch

3. Past Research says…
• Last Swiss attempt failed in 1982
• Watch can either be slim or water resistant

4. Big Challenge for Titan
• To create World’s Slimmest Water
Resistant Watch
– small size of only 3.5mm
– as thin as the edge of only 1 floppy disc
– With water resistant quality

5. Smaller Challenges for Titan
• To bring down the movement thickness from
a normal 3 to 3.5 mm to only 1.15 mm !!!
• Make a battery which was 1.05 mm in
thickness with longer lasting power backup
• Make it sturdy, reliable watch to withstand
daily wear and tear

6. Result: Titan – The Edge

7. About Titan – The Edge
• World’s Slimmest Water Resistant watch
• Titan launched The Titan Edge, only after 6
years they decided to make it

8. Innovation for India Awards 2010
• Entries open for 2010
• Last date for submission September 2009
• Download your application forms here:
http://www.maricoinnovationfoundation.org/

9. What will the winners get…
• Felicitated in Mumbai in the presence of industry
stalwarts
• A cash prize of Rs 1 lakh
• The Foundation’s extended Governing Council’s
support as mentors
• A platform with VCs and angel investors

10. Marico Innovation Foundation
• Created in March 2003
• Under the stewardship of Dr. Ramesh
Mashelkar.
• The Foundation’s Mission is to Fuel
Innovation in India