Innovation India Case study
Titan – The Edge
Mission
To create World’s Slimmest Water
Resistant Watch
Past Research says…
• Last Swiss attempt failed in 1982
• Watch can either be slim or water resistant
Big Challenge for Titan
• To create World’s Slimmest Water
Resistant Watch
– small size of only 3.5mm
– as thin as the edg...
Smaller Challenges for Titan
• To bring down the movement thickness from
a normal 3 to 3.5 mm to only 1.15 mm !!!
• Make a...
Result: Titan – The Edge
About Titan – The Edge
• World’s Slimmest Water Resistant watch
• Titan launched The Titan Edge, only after 6
years they d...
Innovation for India Awards 2010
• Entries open for 2010
• Last date for submission September 2009
• Download your applica...
What will the winners get…
• Felicitated in Mumbai in the presence of industry
stalwarts
• A cash prize of Rs 1 lakh
• The...
Marico Innovation Foundation
• Created in March 2003
• Under the stewardship of Dr. Ramesh
Mashelkar.
• The Foundation’s M...
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Innovation for India Case study

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If you know any innovators, either in the business or social space - ask them to enter the Innovation for India Awards http://bit.ly/2mTLo3

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Innovation for India Case study

  1. 1. Innovation India Case study Titan – The Edge
  2. 2. Mission To create World’s Slimmest Water Resistant Watch
  3. 3. Past Research says… • Last Swiss attempt failed in 1982 • Watch can either be slim or water resistant
  4. 4. Big Challenge for Titan • To create World’s Slimmest Water Resistant Watch – small size of only 3.5mm – as thin as the edge of only 1 floppy disc – With water resistant quality
  5. 5. Smaller Challenges for Titan • To bring down the movement thickness from a normal 3 to 3.5 mm to only 1.15 mm !!! • Make a battery which was 1.05 mm in thickness with longer lasting power backup • Make it sturdy, reliable watch to withstand daily wear and tear
  6. 6. Result: Titan – The Edge
  7. 7. About Titan – The Edge • World’s Slimmest Water Resistant watch • Titan launched The Titan Edge, only after 6 years they decided to make it
  8. 8. Innovation for India Awards 2010 • Entries open for 2010 • Last date for submission September 2009 • Download your application forms here: http://www.maricoinnovationfoundation.org/
  9. 9. What will the winners get… • Felicitated in Mumbai in the presence of industry stalwarts • A cash prize of Rs 1 lakh • The Foundation’s extended Governing Council’s support as mentors • A platform with VCs and angel investors
  10. 10. Marico Innovation Foundation • Created in March 2003 • Under the stewardship of Dr. Ramesh Mashelkar. • The Foundation’s Mission is to Fuel Innovation in India
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