Slide proiettate da F. Balena, CEO Code Architects, alla finale regionale di InnovAction Lab Puglia 2011

1. da startup pugliese
a global company
Francesco Balena
Code Architects srl

2.  25 years of field experience
 technical writer
 speaker at IT conferences
 MSDN Regional Director
about me

3.  founded in 2002
◦ with Giuseppe Dimauro (MSDN RD)
 specializes on Microsoft technologies
for middle-size and large companies
 12 developers
◦ average age: 28
◦ tele-commuting
 Visual Studio Industry Partner (VSIP)
 ISVNXT microsoft worldwide partner
code architects

4.  migration software from VB6
 few competitors, rich market niche
 customers all over the world
 partners in US, UK, Germany, India,
Israel, Japan
 90% revenues from abroad
 online marketing, remote sales
 ... 4 people in all 
vb migration partner

5.  success = innovation + market
Get to know your competitors’ product better than your own
lesson learned #1

6.  success = innovation + market
+ committment
There can be only a #1 in any given market
lesson learned #2

7.  success = innovation + market
+ committment
+ reputation
«can’t buy me love» (McCartney)
lesson learned #3

8.  success = innovation + market
+ committment
+ reputation
- mistakes
lesson learned #4

9.  success = innovation + market
+ committment
+ reputation
- mistakes
+ marketing
when everybody zigs, zag
lesson learned #5

10.  success = innovation + market
+ committment
+ reputation
- mistakes
+ marketing
x time !
lesson learned #6

11. thank you
fbalena@codearchitects.com