Did you know that big data plays the role of Cupid's Arrow when it comes to online dating? Or that big data helps drug companies figure out which trials to pursue or abandon? Created by Infinitive, here's a guide to how big data impacts sex, drugs and even rock and roll. Learn how the online dating, pharmaceutical and music industries use big data - and think about how it could help your organization. Learn more at www.Infinitive.com/bigdata-infographic

1. The Unofficially Official Big Data Guide to
Data
ONLINE DATING
The New Cupid’s Arrow
A Healthy Dose of Data for Pharmas
Big Data Tops the Charts
Big data is the soul mate of the $2 billion online dating industry.
Tens of billions of records and petabytes of data drive research,
innovation and risk management.
The music industry no longer guesses but uses omni-channel
insights to find superstars and avoid one-hit wonders.
33% of marriages
involve an online match
Because 95% of tested compounds fail,
clinical R&D is the focus of Big Data - which helps pharmas
fail fast and move on to next trial
Open-source projects like Project Data Sphere
drive industry collaboration through data sharing
and transparency
Spotify users create 1.5 TB of data per day
Shazam has been used 15 billion times
in 15 years and reviews 20 million searches/day,
giving labels insight into artists about to blow up
Top 1% of artists receive 77% of revenue
from recorded music
HitPredictor predicted 48 of top 50 songs in 2014
Natural language processing tools ensure “bad”
and “sick” are tracked as positive buzz
39% of executives rely on data more than experience
or intuition to make big decisions – but 37% say data
isn’t complete or accurate
1 in 10 Americans
have tried online dating
eHarmony uses an
affinity matching
model based on a
“29-dimensional array”
3rd-party data is
used to supplement &
verify self-reported data
Average users claim to be
2” taller and 20%
wealthier than actual
is the most accurate
predictor of romantic
compatibility
Mobile revenues for online
dating are expected to reach
$2.3 billion in 2016
“Do you like
horror movies?”
Next up: smarter recommendation engines (e.g. “you may also like…”) for finding Ms/Mr Right
Next up: using social media signals for new indications and to monitor adverse events
Next up: further merging of metrics like airplay, t-shirt sales, social buzz and geo tags
If big data can transform love, medicine and music,
imagine what it can do for your business.
Bottom line:
/ infinitive
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Sex, DRUGS
"Sources: IBISWorld, Pew, OKTrends, Forbes, Burrill Report, PwC, Spotify, Shazam, The Atlantic, The Guardian"
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