3. Exploring the info graphic
Dissecting the info graphic in terms of
• Topic
• Visual
• Data
4.
5. Topic
Killer!
• its parameters are clear (50 people);
• it’s enticing (they are worth how much?);
• and it’s relevant to the publisher’s business
of wealth and credit management.
6. Topic
• it’s not a one-off piece of content.
• a few months earlier, the brand published
another provocative info graphic titled, “Is
walking away from your mortgage okay?”
The lesson here is that serialising content
can contribute to scale and continuity.
7. The visual
•refreshingly simple image
• but the info graphic does little to go beyond
the source data
• great info graphics are faithful to the data
while providing a relevant perspective
• the design also misses the opportunity to
engage readers with more compelling visuals.
8. The visual
What could have improved this info graphic?
Iconography: sector identification
Illustration: caricatures
Context: data is far more interesting
in context than it is as an
absolute.
Interactivity: links
9. The data
Reliable source
The lifeblood of an info graphic is data
reliability.
Lesson: Strengthen credibility by showing
linkage to the source.
Editor's Notes
Will get better logo
I like the idea of this slide starting to tell the story that leads to the next one.
