Twitter for Business

for your business www.identify-yourself.com Presented by: Jeanette Pham & Michelle D’Attilio February 1, 2010 at LinkedIn Live Milwaukee A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals

What’s Twitter?
A free social networking and micro-blogging service offering real-time communications www.twitter.com
Use Twitter to write and read public messages of up to 140 characters
You decide whose messages you want to receive
www.identify-yourself.com A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals

Why Twitter?
Everyday, millions of users create, share & discover ideas on Twitter
Users also find great value in connecting with businesses of all kinds on Twitter to:
Share their experiences, both good and not so good
Provide feedback on recent events or launches
Discuss product ideas
Learn about exclusive deals or offers
Get customer service

A few myths
Twitter is for broadcasting messages. It’s conversational. It’s a dialogue.
Twitter is immediate, so results should be seen quickly. Your output will depend on your input.
Every small business should be on Twitter. Like any tool, Twitter is not the perfect fit for everyone, so spend some time up front on research & planning.

Using Twitter badly
Failure to customize
Not following others
Talking to yourself
Not enough information
Nowhere else for people to go

Twitter Search http://search.twitter.com/advanced
Construct a query
Subscribe to the feed
Use the Advanced Twitter Search Operators within other platforms e.g. near:Milwaukee within:15mi
Building your community www.identify-yourself.com A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals

Building your community www.identify-yourself.com
Find out who the big players are in your industry or interest area wefollow.com
@Reply to forge connections
Check lists, follows & @replies of those you follow
A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals

Determine your Brand Voice
Reflect the personality traits of the brand
Appropriate for what you want to say, and who you want to reach
Includes your avatar & profile
Find an internal evangelist

Don’t sell. Share.
Tips
Links to interesting articles
Blog posts
Exclusive deals
Shoutouts / Thank yous
RTs of posts you liked
Don’t just talk about products and services.
A person who speaks about one thing, and one thing only, is either incredibly dull or clinically insane .
Your thoughts & experiences
Questions
Photos
Community support
Contests

Listen, respond & engage
Monitor comments about you, your company, your products / services
Search Twitter for keywords
Setup Google Alerts to get email updates of the latest relevant results based on your choice of query or topic.
Add a Mentions or Search column to your platform
Subscribe to a daily digest that lists your @replies or keywords e.g., socialoomph.com
Questions
Comments
Praise
Complaints
Even jokes
www.identify-yourself.com
Respond to
Contribute to conversations relevant to your customers @reply , #hashtag
A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals

Quality.
A word about followers www.identify-yourself.com A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals

Earn relationships
Promote others & share your best information The more good you put out there, the more you receive.
Build your Twitter equity & credibility Work to develop a reputation as a trusted source of information 80/20 approach
Be authentic & believable Spend time listening to your community, observing it & learning its dynamics. Authenticity is the golden rule.
You will become believable only after you have established trust among those in your community.

Twitter wins for small business
Catering to your consumer’s needs instantly A quick response can create a lifelong customer
Humanizing your business Leads to a stronger following and increased word of mouth marketing
Creating demand

Twitter wins for small business
Gathering customer feedback Customers = resources, informing product development & biz improvements
Running fun promotions Followers anticipate them & promote you in the process
Creating a sense of customer community Further follower involvement with you & your biz in the offline world

What’s the ROI?
Measure the value of Twitter
First, focus on the quality of your engagement.
Try to analyze the quality of feedback and topics of discussion
When offering deals on Twitter, use a unique coupon code or separate landing page for tracking
Keep a tally of questions answered, customer problems resolved & positive exchanges held
How many issues did you solve?
How many leads did you create?
How many sales were made through the Twitter channel?
What is the reduction in support calls to your call center?

The immeasurables
Expansion of your network
Window into your target market & competition What they are saying, thinking, doing
Expansion of your knowledge base in areas relevant to your business & your customers

Follow us on @identify_urself @identifyourself And for tweetup news: @tweetupgirls www.identify-yourself.com Corporate Identity Solutions identifies businesses online and in print. Visit us at www.identify-yourself.com . And we invite you to… A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals

Twitter for Business

by Jeanette Pham on Feb 02, 2010

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