Twitter for Business

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Introduction to Twitter as a valuable tool for small businesses to interact with customers and build a community.

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Twitter for Business

  1. 1. for your business www.identify-yourself.com Presented by: Jeanette Pham & Michelle D’Attilio February 1, 2010 at LinkedIn Live Milwaukee A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  2. 2. What’s Twitter? <ul><li>A free social networking and micro-blogging service offering real-time communications www.twitter.com </li></ul><ul><li>Use Twitter to write and read public messages of up to 140 characters </li></ul><ul><li>You decide whose messages you want to receive </li></ul>www.identify-yourself.com A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  3. 3. Why Twitter? <ul><li>Everyday, millions of users create, share & discover ideas on Twitter </li></ul><ul><li>Users also find great value in connecting with businesses of all kinds on Twitter to: </li></ul><ul><ul><li>Share their experiences, both good and not so good </li></ul></ul><ul><ul><li>Provide feedback on recent events or launches </li></ul></ul><ul><ul><li>Discuss product ideas </li></ul></ul><ul><ul><li>Learn about exclusive deals or offers </li></ul></ul><ul><ul><li>Get customer service </li></ul></ul>www.identify-yourself.com A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  4. 4. A few myths <ul><li>Twitter is for broadcasting messages. It’s conversational. It’s a dialogue. </li></ul><ul><li>Twitter is immediate, so results should be seen quickly. Your output will depend on your input. </li></ul><ul><li>Every small business should be on Twitter. Like any tool, Twitter is not the perfect fit for everyone, so spend some time up front on research & planning. </li></ul>www.identify-yourself.com A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  5. 5. Using Twitter badly <ul><li>Failure to customize </li></ul><ul><li>Not following others </li></ul><ul><li>Talking to yourself </li></ul><ul><li>Not enough information </li></ul><ul><li>Nowhere else for people to go </li></ul>www.identify-yourself.com A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  6. 6. <ul><ul><li>Twitter Search http://search.twitter.com/advanced </li></ul></ul><ul><ul><ul><li>Construct a query </li></ul></ul></ul><ul><ul><ul><li>Subscribe to the feed </li></ul></ul></ul><ul><ul><ul><li>Use the Advanced Twitter Search Operators within other platforms e.g. near:Milwaukee within:15mi </li></ul></ul></ul>Building your community www.identify-yourself.com A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  7. 7. Building your community www.identify-yourself.com <ul><li>Find out who the big players are in your industry or interest area wefollow.com </li></ul><ul><li>@Reply to forge connections </li></ul><ul><li>Check lists, follows & @replies of those you follow </li></ul>A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  8. 8. Determine your Brand Voice <ul><li>Reflect the personality traits of the brand </li></ul><ul><li>Appropriate for what you want to say, and who you want to reach </li></ul><ul><li>Includes your avatar & profile </li></ul><ul><li>Find an internal evangelist </li></ul>www.identify-yourself.com A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  9. 9. Don’t sell. Share. <ul><ul><li>Tips </li></ul></ul><ul><ul><li>Links to interesting articles </li></ul></ul><ul><ul><li>Blog posts </li></ul></ul><ul><ul><li>Exclusive deals </li></ul></ul><ul><ul><li>Shoutouts / Thank yous </li></ul></ul><ul><ul><li>RTs of posts you liked </li></ul></ul><ul><li>Don’t just talk about products and services. </li></ul><ul><li>A person who speaks about one thing, and one thing only, is either incredibly dull or clinically insane . </li></ul><ul><ul><li>Your thoughts & experiences </li></ul></ul><ul><ul><li>Questions </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Community support </li></ul></ul><ul><ul><li>Contests </li></ul></ul>www.identify-yourself.com A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  10. 10. Listen, respond & engage <ul><ul><li>Monitor comments about you, your company, your products / services </li></ul></ul><ul><ul><ul><li>Search Twitter for keywords </li></ul></ul></ul><ul><ul><ul><li>Setup Google Alerts to get email updates of the latest relevant results based on your choice of query or topic. </li></ul></ul></ul><ul><ul><ul><li>Add a Mentions or Search column to your platform </li></ul></ul></ul><ul><ul><ul><li>Subscribe to a daily digest that lists your @replies or keywords e.g., socialoomph.com </li></ul></ul></ul><ul><ul><ul><li>Questions </li></ul></ul></ul><ul><ul><ul><li>Comments </li></ul></ul></ul><ul><ul><ul><li>Praise </li></ul></ul></ul><ul><ul><ul><li>Complaints </li></ul></ul></ul><ul><ul><ul><li>Even jokes </li></ul></ul></ul>www.identify-yourself.com <ul><li>Respond to </li></ul><ul><li>Contribute to conversations relevant to your customers @reply , #hashtag </li></ul>A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  11. 11. <ul><ul><li>Quality. </li></ul></ul>A word about followers www.identify-yourself.com A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  12. 12. Earn relationships <ul><li>Promote others & share your best information The more good you put out there, the more you receive. </li></ul><ul><li>Build your Twitter equity & credibility Work to develop a reputation as a trusted source of information 80/20 approach </li></ul><ul><li>Be authentic & believable Spend time listening to your community, observing it & learning its dynamics. Authenticity is the golden rule. </li></ul><ul><li>You will become believable only after you have established trust among those in your community. </li></ul>www.identify-yourself.com A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  13. 13. Twitter wins for small business <ul><li>Catering to your consumer’s needs instantly A quick response can create a lifelong customer </li></ul><ul><li>Humanizing your business Leads to a stronger following and increased word of mouth marketing </li></ul><ul><li>Creating demand </li></ul>www.identify-yourself.com A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  14. 14. Twitter wins for small business <ul><li>Gathering customer feedback Customers = resources, informing product development & biz improvements </li></ul><ul><li>Running fun promotions Followers anticipate them & promote you in the process </li></ul><ul><li>Creating a sense of customer community Further follower involvement with you & your biz in the offline world </li></ul>www.identify-yourself.com A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  15. 15. What’s the ROI? <ul><li>Measure the value of Twitter </li></ul><ul><ul><li>First, focus on the quality of your engagement. </li></ul></ul><ul><ul><li>Try to analyze the quality of feedback and topics of discussion </li></ul></ul><ul><ul><li>When offering deals on Twitter, use a unique coupon code or separate landing page for tracking </li></ul></ul><ul><ul><li>Keep a tally of questions answered, customer problems resolved & positive exchanges held </li></ul></ul><ul><ul><li>How many issues did you solve? </li></ul></ul><ul><ul><li>How many leads did you create? </li></ul></ul><ul><ul><li>How many sales were made through the Twitter channel? </li></ul></ul><ul><ul><li>What is the reduction in support calls to your call center? </li></ul></ul>www.identify-yourself.com A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  16. 16. The immeasurables <ul><ul><li>Expansion of your network </li></ul></ul><ul><ul><li>Window into your target market & competition What they are saying, thinking, doing </li></ul></ul><ul><ul><li>Expansion of your knowledge base in areas relevant to your business & your customers </li></ul></ul>www.identify-yourself.com A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals
  17. 17. Follow us on @identify_urself @identifyourself And for tweetup news: @tweetupgirls www.identify-yourself.com Corporate Identity Solutions identifies businesses online and in print. Visit us at www.identify-yourself.com . And we invite you to… A summary of this goal will be stated here that is clarifying and inspiring 2009 Goals

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