Challenges have made the environment so very competitive and this has come in from globalization, technological innovation, customers, employees, consultants, competitors, shareholders and vendors.

1. Creating a Culture of Innovation to Sail Through Challenges
Challenges have made the environment so very competitive and this has come in from globalization,
technological innovation, customers, employees, consultants, competitors, shareholders and
vendors. Further, these organizational challenges can be either a technical one related to a product
or service feature, a marketing challenge on how best to increase market share and revenue, an
operational challenge of creating better strategies or management tactics or improving employee
engagement. But to sail through these challenges requires a spirit of innovation.
Innovation can be defined as an organization's ability to evolve repeatedly and adapt rapidly to
enable them to stay ahead of the competition. In other words, the organization’s ability to innovate
rests on its ability to identify and solve challenges. The innovation process begins with the focus on
the right challenges. This is followed by finding ideas from employees, customers, consultants and
vendors with the help of crowdsourcing software to solve the challenges and finally implementing
the best solution. However, with no dearth of challenges, idea management services from leading
service providers take the organization through the innovation process.
However, a culture of innovation besides new ideas, needs to be repeatable, predictable and
sustainable. The Tata group of industries known as the Indian powerhouse, with its 117 year old
history of many firsts, made innovation its priority to survive and thrive through the global economy
when India’s long protected economy was opened up. By putting innovation into the DNA of the
industry's structure, the chairman of the group made every employee an innovator. The results – 15
enterprises under the banner, which included Tata Consultancy Services that came up as a leading
IT services and outsourcing company, with an annual turnover of around $6 billion and the other
innovation product was the Tata Nano car -an affordable four wheeler for all sections of people.
Continuing further on creating a culture of innovation within the organization, Tata Group Innovation
Forum (TGIF) was formed with a 12-member panel of senior executives and CEOs. However, the
executives at TCS worked on crowdsourcing methods to generate incremental innovative ideas from
the employees. Idea management implementation then took its turn through global innovation labs
and leading-edge research centers focused on specific technology areas.

2. Another great innovation is that of the American Society for Gastrointestinal Endoscopy. With an
aim to provide new product and services to the public, they created a culture of innovation within
the society. With idea management software as the framework for discipline and innovation, ASGE
managed all new ideas from staff, board members and key personnel. The outcome was a drastic
reduction in risks and pricing with marketing and organizational readiness. Today with 12,000
members and 40 employees, ASGE stands out as the world class endoscopic training and practice
center fostering best of the endoscopic research. The right culture of innovation can thus give an
organization the nimbleness and ability to sense the need for change and respond to it giving them
the required competitive edge.
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