1. Rock & Roll, M & Ms ® , and . . . . .a Naked Cowboy ® ? A Lesson About Advertisements & Intellectual Property Infringement © 2008, 2012 Anthony Vella, Esq.

2. What Did Mars, Inc Do? New York Times Square Advertisement

5. Naked Cowboy ® Word Mark . Int. CI.: 41 Prior U.S. Cis.: 100, 101, and 107 Reg. No. 2,560,456 United States Patent and Trademark Office Registered Apr. 9, 2002 SERVICE MARK PRINCIPAL REGISTER NAKED COWBOY

6. Naked Cowboy ® Design Mark Registered Sep. 2, 2003 United States Patent and Trademark Office Reg. No. 2,760,208 Int. Cl.: 25 Prior U.S. Cls.: 22 and 39 TRADEMARK PRINCIPAL REGISTER

8. What is a Trademark?

9. What Can Be A Trademark?

10. What Can Be A Trademark?

12. “ Scent” Can Be a Trademark

15. Naked Cowboy’s Damages Claim Naked Cowboys antes up in a high stakes poker game . . . © 2008 Anthony Vella, Esq.

19. Practice Tip: Cease & Desist Letters What to Do and What Not to Do. . . . . . . . . . . . . . . .

20. What Not to Do?

22. Morale . . . . Follow Best Practices before a Naked Cowboy ® comes Knocking