M2 Reports In Piracy

1,415 views

Published on

Published in: Economy & Finance, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,415
On SlideShare
0
From Embeds
0
Number of Embeds
34
Actions
Shares
0
Downloads
30
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

M2 Reports In Piracy

  1. 1. MEMO TO HQ FROM M2 <ul><li>TO: HQ 4670 </li></ul><ul><li>FROM: M2 </li></ul><ul><li>REF: Registration of brand “CSUEB Pioneers” t-shirts in Outer Slavobia </li></ul><ul><li>URGENT! You sent me to open up the market here for CSUEB t-shirts but I have been informed by our newly-appointed distributor here that we do not have any brand name protection here. Worse yet, our contact here has told me, “Beware, piracy abounds!” What should we do? </li></ul>
  2. 2. BEWARE! PIRATES! <ul><li>Piracy and counterfeiting are serious problems in International Business. Piracy is the unlawful usage or theft of intellectual property; counterfeiting is generally considered the unlawful reproduction of goods or intellectual property. In both cases, it is without the permission of the owner. </li></ul><ul><li>Losses to business run in the billions. </li></ul><ul><li>This problem affects a wide range of products and industries, especially intellectual property , such as: </li></ul><ul><ul><li>Software </li></ul></ul><ul><ul><li>Films </li></ul></ul><ul><ul><li>Products and Product designs/formulas </li></ul></ul><ul><ul><li>Brand names </li></ul></ul>
  3. 3. SOFTWARE PIRACY <ul><li>Sandy Boulton, Director of </li></ul><ul><li>Piracy Prevention at </li></ul><ul><li>Autodesk (one of largest </li></ul><ul><li>software and digital content </li></ul><ul><li>companies in the world): </li></ul><ul><li>“ The damaging effects of </li></ul><ul><li>piracy on our customers, </li></ul><ul><li>developers, the economy, </li></ul><ul><li>and employment rates are </li></ul><ul><li>enormous.” </li></ul>SOURCE: TRENDS IN SOFTWARE PIRACY 1994-2002 BSA (Business Software Alliance)
  4. 4. SOFTWARE PIRACY SOURCE: TRENDS IN SOFTWARE PIRACY 1994-2002 BSA
  5. 5. SOFTWARE PIRACY SOURCE: TRENDS IN SOFTWARE PIRACY BY REGION - 2003 P 57
  6. 6. SOFTWARE PIRACY SOURCE: TRENDS IN SOFTWARE PIRACY 1994-2002 BSA
  7. 7. FILM PIRACY <ul><li>According to the Motion Picture Association of America (MPAA), the U.S. Motion Picture Industry lost $18.2 billion in 2005 to piracy. </li></ul><ul><li>Film piracy includes </li></ul><ul><ul><li>Premature release of “people’s heads” movies </li></ul></ul><ul><ul><li>Illegal duplication </li></ul></ul><ul><ul><li>Signal and broadcast theft </li></ul></ul><ul><ul><li>Internet Piracy </li></ul></ul><ul><ul><li>Parallel imports </li></ul></ul>
  8. 8. PRODUCT PIRACY: FAKES <ul><li>Product Imitation </li></ul><ul><li>Example: fake CD’s </li></ul><ul><li>Product Formula piracy </li></ul><ul><li>Example: medicines with no active ingredients </li></ul><ul><li>Product design/style piracy </li></ul><ul><li>Example: watches </li></ul>
  9. 9. PRODUCT KNOCK-OFFS <ul><li>Hermes bags: </li></ul><ul><li>Sell for $6,000 and have a trademark strap across the front </li></ul><ul><li>Similar jelly bags marketed at $98 </li></ul><ul><li>Source: Wall Street Journal Friday, April 9, 2004 B-1 </li></ul>
  10. 10. PRODUCT PIRACY: FAKES Business Week, “Fakes!” February 7, 2005
  11. 11. BRAND PIRACY <ul><li>Use or registration of brand name first before actual owner/developer. </li></ul><ul><li>Example: McDonald’s “Golden Arches” </li></ul><ul><li>Imitation of brand names. </li></ul><ul><li>Example: Bausch & Lomb’s Ray Ban sunglasses become “Ran Bans.” </li></ul><ul><li>Use of highly similar logo design </li></ul>
  12. 12. BRAND PIRACY <ul><li>“ It looks like our cup {and} it looks like our logo.” – Spokesperson for Starbuck’s </li></ul>
  13. 13. BRAND PIRACY <ul><li>Starbucks Mexican style……CAFETOMAS! </li></ul>
  14. 14. STRATEGIES TO MANAGE PIRACY <ul><li>SECURE LEGAL PROTECTION PRIOR TO MARKET ENTRY </li></ul><ul><li>HANDS-OFF STRATEGY </li></ul><ul><li>GO TO ARBITRATION </li></ul><ul><li>SEEK LEGAL PROSECUTION </li></ul><ul><li>WITHDRAW FROM MARKET </li></ul><ul><li>EDUCATE CONSUMERS </li></ul><ul><li>ORGANIZE INDUSTRY GROUPS </li></ul>
  15. 15. STRATEGIES TO MANAGE PIRACY <ul><li>LOBBY GOVERNMENTS TO PUSH FOR INTERNATIONAL AGREEMENTS EMPHASIZING ENFORCEMENT </li></ul><ul><li>DEVELOP PRODUCT FREATURES WHICH DISCOURAGE OR THWART PIRACY </li></ul><ul><li>OFFER INCENTIVES AND TRAINING TO COUNTRIES WHO COMPLY </li></ul><ul><li>TRACK FLOW OF LEGITIMATE PRODUCTS </li></ul>
  16. 16. IMPORTANT NOTE <ul><li>Even with WTO’s TRIPS, (Trade Related Aspects of Intellectual Property Rights), enforcement is difficult. </li></ul><ul><li>Not all legal systems protect intellectual property to the same degree. </li></ul><ul><li>Loopholes and shortcomings exist. </li></ul>

×