2. OVERVIEW
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„ Introduction
„ ~ Your Image Consultant
„ Past, Present & Future
~ Magazine Editorials
~ Fashion Galas
„ Let’s Talk About Style
~ Dress for Success
„ What is Image?
„ Business Casual
„ The Color Yellow
„ Fashion Trends for Spring
/ Summer 2012
„ Question & Answer
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3. Your Image Templates
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„ As a qualified Image Consultant I
can give my clients the correct
advice to enhance their best
features through the use of
colors, make-up, clothing and
grooming. They help them to
discover their appropriate
'look' and adapt their
appearance to make the best of
their features. This is done
through an analysis process
which ensures that the
consultant will remain
relevant and objective. People
tend to give advice according to
what fashion they like or
follow, and this is not
necessarily the best route for
the client. It is essential that
consultants evaluate the needs
of the client and then ensure Page 3
4. In addition to consulting with clients myself, I can develop a network of strategic
partners to refer clients to, such as hair stylists, makeup
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artists, dieticians, dentists, personal trainers, plastic surgeons, and voice coaches.
As an image consultant I may decide to assist anyone who wants image consulting
services, or choose to specialize in working with particular types of clients, such
as:
Women who want a new look
Job-seekers
Corporate executives
Beauty pageant contestants
Lawyers and their clients
Cancer survivors
Television personalities
Spouses of recently promoted executives
Transgender individuals
Politicians
Singles seeking a partner
It's time to schedule your personal shopping
appointment! Page 4
9. Green & Gorgeous Fashion Galas
Media / Press
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2011 Fashion Gala made ABC 7 News!
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10. Green & Gorgeous Fashion Galas
Media / Press
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2010 Fashion Gala Made WUSA9 News!
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11. Green & Gorgeous Fashion Galas
Media / Press
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2009 Fashion Gala got tons of
Social Media Attention!
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12. Let’s talk about Style…
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Style is not about
beauty, age, size, wealth
or even fashion! It’s
about knowing and
respecting yourself for
who you are and having
the confidence to
discover and project
your unique image in a
consistent and confident
manner.
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13. Free Powerpoint Templates
93% of a first impression is made
before you say one word. Image
Consulting helps you make that
impression a success through your
own unique style rather than
conforming to a particular look.
How to Dress
for…
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14. So what is image?
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Image is a person’s total
perception of you. It is more
than just dressing for style;
image runs deep and includes
verbal and non-verbal
communication as well as
appearance. With respect to
appearance, image involves
how we look and how we
handle ourselves. It involves
qualities like confidence and
self-esteem. Whether we like
it or not, the message we send
to others is a direct
reflection of the image we
portray. You should never
leave home unless you are
certain that your appearance
reflects the kind of image you
wish to project. The reality is
that people form opinions and Page 14
15. Continued…
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„ Some people argue that a
person’s dress is
unimportant. Some say that
„ When you feel good about
clothing does not make a
your image, that feeling is
difference, and that such
conveyed to others. Your
thinking is the product of
appearance speaks both to
inferior or narrow minds.
you and to others. Make sure
Maybe that is true for those
it says, “Here is a person who
who have arrived at the
has self-respect. He is
pinnacle of their
important, so treat him that
careers, but most of us are
way.“ As the saying goes: as a
still trying to get there.
man thinks in his heart, so
will he be. If your
Remember, perceived value
appearance makes you think
is everything, and your
small, you will be small. If
appearance is the first basis
your appearance makes you
for evaluation. You only get
think you are inferior, you
one chance to make a first
will be inferior. Look your
impression, so make sure it
best and you will think and
speaks well of you.
act your best.
Please, respect your Page 15
Remember, you communicate
16. Dress for Work Success: A
Business Casual Dress Code
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Your Company's objective in
establishing a business casual dress
code, is to allow the employees to
work comfortably in the
workplace. Yet, they still need the
employees to project a
professional image for our
customers, potential
employees, and community visitors.
Business casual dress is the
standard for this dress code.
Because all casual clothing is not
suitable for the office, these
guidelines will help you determine
what is appropriate to wear to
work. Clothing that works well for
the beach, yard work, dance
clubs, exercise sessions, and sports Page 16
17. Continued…
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Clothing that reveals too much
cleavage, your back, your chest, your
feet, your stomach or your underwear
is not appropriate for a place of
business, even in a business casual
setting.
Even in a business casual work
environment, clothing should be
pressed and never wrinkled.
Torn, dirty, or frayed clothing is
unacceptable. All seams must be
finished. Any clothing that has
words, terms, or pictures that may be
offensive to other employees is
unacceptable. Clothing that has the
company logo is encouraged. Sports
team, university, and fashion brand
names on clothing are generally
acceptable.
Certain days can be declared dress
down days, generally Fridays. On these
days, jeans and other more casual Page 17
18. Continued
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This group of employees
showcases a relaxed
business casual dress code.
Their button-down shirts are
universally a great choice
for a business casual
environment. Even though the
dress code is casual, their
shirts are still not wrinkled
or dirty. Instead, their shirts
are well maintained and
look nice while still
upholding a relaxed vibe. As
you can see from this
picture, ties aren't necessary
in a business casual
workplace, and full suits
are generally too formal
for a business casual office.
This is a good example of
appropriate business casual
dressing for men and Page 18
women.
19. Free Powerpoint Templates
This is a good business
casual option for a man.
This option still upholds a
professional image, but is
successful at being a more
relaxed outfit without
looking like everyday
street wear. A dress shirt
and tie still looks
nice, for example, but a
full suit isn't necessary in
a business casual
environment. ~
www.jjill.com
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20. This is a great example of a business casual
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outfit for women. A well-fitting, attractive
blouse paired with slacks and finished with
conservative but stylish heels still conveys
the idea of business casual, without
compromising professionalism. Her blouse is
modest and sets a professional tone for the
office. It does not have a plunging
neckline, does not reveal her midriff, and
does not contain words, slogans, or pictures
that could offend her co-workers. This is a
great example of a business casual outfit for
women.
Her woman's pants look nice without being too
form-fitting, and they aren't too casual like
denim, spandex, or sweatpants might be.
She finishes her outfit with a great choice of
conservative shoes. In a business casual
office, athletic shoes and
sneakers, loafers, clogs, leather boat
shoes, and dress heels are acceptable. In
warm weather, stockings aren't necessary for
women. However, flip
flops, sandals, slippers, or open-toed shoes
are not appropriate for the workplace.
Also, if you are a fan of footwear that is
flashy and eye-catching, they should be worn
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on the street - not in the office. Even though
23. Color!
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Reinvent your wardrobe this season with a dash of
color…
Try a fresh, new eye popping shade of
saturated color for your eye shadow. Perfectly primed
skin is in, along with bold, bright lips. Skin should have
a natural glow. This can be achieved by adding a touch
of tinted moisturizer.
Pick up a pair of brightly colored pants and tone
it down with a softer splash of color on the top. Add
some fun colored flats or menswear inspired oxfords.
Mix two or three colors together in an outfit. Primary
colors work well together as well as pairing two warm
colors with one cool color.
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24. Yellow Maybe???
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How do you wear yellow?...
Cheerful and bright, yellow is one of the top
colors this season. For many people, yellow can be
a tricky color to pull off, especially if it isn’t one of your
best colors. Here are a few tips to make yellow work
for you.
If it’s not one of your best colors, be sure
it isn’t up by your face. Try instead, to
add a pop of yellow with a stack of
bracelets, a watch, a handbag, fun
shoes or with a thin belt.
Another trick is to select a
print, in YOUR COLORS that
includes a tiny bit of yellow, just
be sure your colors are the
dominant colors and the yellow
is simply used as an accent. Page 24
26. Spring/Summer 2012
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Trends
Trends:
1920’s and 1960’s influence
Nautical and preppy styles
Graphics
Tribal
Prints
Colored bottoms
Colored flats
Animal print shoes
Bright sneakers
Wedges and thong sandals
Metallic shoes
Color blocking
Mixing colored pieces
Feminine lines
Ruffles and lace
Bold stripes
Colored cardigans
Skirts and dresses
Denim shirts
Accordion pleats
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27. Accessorize Your Style!
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Accents:
Neutral purses
Vibrant colored purses
The clutch
Bold, oversize sunglasses
Dramatic earrings
Stacks of bangles
Statement necklaces
Makeup:
Defined brows
Bright cheek and lips
Vivid yet subtle eye shadows
Natural glow
Perfectly primed skin
Page 27
28. Colors for Spring / Summer
2012
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Blue
Colors: Turquoise
Pink Green
Magenta Chartreuse
Yellow Gold
Orange Silver
Coral Grey
Tangerin White
e Navy
Lilac
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29. THANK YOU!
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END…
www.AmyMcNish.com
(202) 422-5298
Questions or Comments Page 29
