Blog: Customer behavior dictates retailer actions http://ibm.co/1LEgEei

1. Improve the customer
experience with
IBM ODM Advanced
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1 IBM, Under cloud cover: How leaders are accelerating competitive differentiation, Doc # CIW03086-USEN-00, October 2013.
2 IBM, Tech Trends Study, IBM developerWorks and IBM Center for Applied Insights, August 2014.
3 ibid.
10%
OFF
Jane does not purchase dress
Retailer pushes a birthday greeting to her mobile
device with a 10% off coupon
An iBeacon interacts with the mobile
app and identifies Jane
Seller receives a push notification
identifying her as a high value client
Jane goes to the store to get
the dress
Jane purchases a dress
for the party
#ibminterconnect
Jane logs on to online dress retailer
from her mobile phone
Her profile shows it’s her birthday and she has
not made any recent purchases
Same day delivery is not available so retailer
proposes buying online and picking up at
nearest store
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