Elevations Credit Union had a "Big Hairy Audacious Goal" (BHAG) of winning the prestigious Malcolm Baldrige National Quality Award and becoming a leader in process excellence. Through the use of IBM Blueworks Live, they were able to accomplish this BHAG and drive real ROI for their business. This presentation, which was shared during the IBM InterConnect 2015 conference, shares how they did it. Learn more about how Elevations Credit Union is driving process excellence: http://ibm.co/1pQolUc Learn more about IBM Blueworks Live and sign up for a free trial: http://ibm.co/blueworkslive

1. FOCUSING ON PROCESS EXCELLENCE TO WIN THE
2014 MALCOLM BALDRIGE NATIONAL QUALITY AWARD
ELEVATIONS CREDIT UNION

2. Who we are?
A member-owned credit union based in Boulder, Colorado
Underperformed peer group 2004-2008
New CEO took charge in 2008
 Introduced the Baldrige Framework
 Focused on customer satisfaction driven
by Business Process Management
 Unified entire organization on BHAG
Elevations Credit Union – An Ambitious Goal from the CEO

3. The Challenge: Weak Customer Satisfaction & Low Growth
Processes were not consistent or understood
 87% of managers responded to baseline survey saying they
had NO documented processes
Limited understanding of customer experience
 Work did not flow seamlessly throughout customer journey
No company-wide view of processes
 No established process framework, method of documentation,
or repository to store processes
No consistent view of processes
7%
1%
Peer Group Average Elevations
3%
1%
Peer Group Average Elevations
Annual Growth Rate of Capital:
2004 - 2008
Annual Growth Rate of Members:
2004 - 2008
2004 - 08

4. The Solution: World-Class Processes & Delighted Customers
Single version of the truth for processes
 Cloud-based process repository provides easy access; process
models are always up-to-date
Business-friendly collaboration tools
 Intuitive tools with built-in collaboration features get business
people engaged and excited
Common enterprise view of processes
 Defines relationships between processes; simplifies change control
and stakeholder validation
Improved customer satisfaction led to significant growth
Annual Growth Rate of Capital:
2009 - 2013
Peer Group Average Elevations
7%
13%
Annual Growth Rate of Members:
2009 - 2013
Peer Group Average Elevations
3%
6%
2009 - 13

5. Why Blueworks Live Matters to Elevations Credit Union
 Single source of truth for all things process
 Exponential velocity in BPM development
efforts
 Cloud-based application opened the door for
many teams and departments to get engaged
320processes documented
in Blueworks Live
1,000
process-related
knowledge assets linked
from Blueworks Live
40trained Blueworks Live
facilitators
Learn more at blueworkslive.com

6. Some Results from our BPM Initiative
Before Process After Process
Quantifiable
Improvement
Home Equity
Loan Funding
30 day average funding of
home equity loans
14.5 day average funding
of home equity loans
51% reduction in time
from loan application to
funding
Vehicle Loan
Funding
11.5 day average funding
of vehicle loans
4.5 day average funding
of vehicle loans
60% reduction in time
from loan application to
funding
Underwriter
Productivity
175 loans per underwriter /
month capacity
300 loans per
underwriter/month capacity
71% increase in loans
handled per underwriter

7. 2014 Malcolm Baldrige National Quality Award Recipient
The Malcolm Baldrige results highlighted our BPM initiative
Only 105 awards presented since inception in 1988
“BPM enables Elevations management, employees
and members to design work processes that meet
stakeholder requirements and are integrated with
innovation efforts.”
~ National Institute of Standards and Technology (NIST),
November, 2014